June 18 Bangalore #1 Introduction to GlobalGiving

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June 18 Bangalore #1 Introduction to GlobalGiving

  1. 1. Online Fundraising Workshop Bangalore, India June 18th, 2010 Vishwas Trust Bill Brower Field Program Officer All slides will be available at: bbrower@globalgiving.org www.slideshare.net/bbrower Skype: wsbrower Twitter: GloBILLGiving India mobile: 8017099314 1
  2. 2. Topics Covered Introduction to GlobalGiving Social media Effective messaging online GlobalGiving tools How to raise funds with GlobalGiving 2
  3. 3. What is GlobalGiving? 3
  4. 4. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made 4
  5. 5. For corporations: A source of quality, vetted charitable projects to which they and their employees can give 5
  6. 6. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities 6
  7. 7. GlobalGiving is: - An opportunity for you to actively seek individual donors for a specific project(s) - An online platform to promote your project and receive funds directly - A direct communication link to donors -An innovative approach to development: bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing 7
  8. 8. GlobalGiving is NOT: - A grantmaking organization - A hands-off tool - A source of money for administrative costs 8
  9. 9. 9
  10. 10. Credit/debit cards, checks, PayPal, bank wire transfers, stock transfers, private equity shares (tax-deductible) Donors E-mail Project Updates (quarterly) YOUR $ & donor info ORGANIZATION (monthly) 10
  11. 11. GlobalGiving’s fee 15% of donations - Helps cover our operating expenses - Compensated by greater donation volume, more visibility and more opportunities through us and… **Donors have the option to add on to their donation to cover this cost 11
  12. 12. 12
  13. 13. Founded in 2003 by 2 World Bank Executives Our Vision: Unleash the potential of people around the world to make positive change happen. Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them. 13
  14. 14. GlobalGiving Today headquarters countries with projects 25+ employees · 2600+ projects · 1200+ organizations · +100 countries 100,000+ donors · US$28 MM in donations 14
  15. 15. 2009 Performance Volume: $9.1M (+4% vs. 2008) – 75% from individuals; 25% from corporations Traffic: Over 1 Million Unique Visitors – December highest traffic month ever: 180k visitors 15
  16. 16. Sponsor organizations 16
  17. 17. Corporate partners 17
  18. 18. Corporate partners 18
  19. 19. GlobalGiving provides: - Polished web presence - Credibility - Online tools for connecting to donors - Trainings (online and in-person) - Project Leader newsletter - Campaigns - Automated recurring donations - Connections to corporate giving - Source for other foundations looking for good projects - Media exposure - Fiscal sponsorship (for-profits) - Donor receipts (so you don’t have to) - Tax deductibility (U.S., U.K.) for orgs based anywhere 19
  20. 20. US media exposure & opportunities • Zimkids in NYTimes Giving Section- November 2009 – “GlobalGiving holds contests for organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.” • Projects on Oprah.com-October 2009 – Noon meals improves learning for girls in Burkina Faso – Affordable sanitary pads for 1500 ugandan girls 20
  21. 21. A certification of projects on GlobalGiving which address climate change, either directly or indirectly, in a sustainable manner 21
  22. 22. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’ 22
  23. 23. GlobalGiving can be part of your overall online approach to fundraising On GlobalGiving Other • Project updates • Blogs • Fundraising tool • YouTube (videos) • Podcasting • Tell-a-friend tool • Twitter • Widgets • Facebook • Gift Cards 23
  24. 24. All these tools are designed to create community and to allow you to communicate directly with your donors. Why is this important? 24
  25. 25. 25

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