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June 11 Hyderabad #2 social media, GG tools

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  • Who uses FB, Twitter, YouTube, other?
  • [[update]]
  • Comes to stand for more than the direct message. People associate so much with these images—well beyond the meaning of “hope” or “progress”
  • Obama hesitant to use “Yes, we can” at first, but the ease with which people adopted it and all the meaning it conveyed to them, changed his mind.
  • & comprehensive—he was everywhere in a COORDINATED manner. 1% of the U.S. population donated to Obama’s campaign online
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Easy to share on soc. Media sites
  • $310k in ‘09
  • update
  • How GG allows you to do this—fundraisers, profiles, share on FB/Twitter, comments on proj. updates, pics on page, subscribe to updates
  • Helps manage searches, different groups of friends/followers
  • Put in full url as link
  • Transcript

    • 1. Social media
    • 2. What is “Social Media”?
    • 3. Why is Social Media Important to Your Organization?
      • 76% of givers are motivated by friends and family
    • 4.  
    • 5. A ‘blog’ is one of 200,000,000 conversations happening this minute!
    • 6. Posting & watching video < 3 minutes!
    • 7. Spotlight on: Twitter
      • http://twitter.com
      • Micro-blogging platform
      • You send updates or “tweets” up to 140 characters
      • Your tweets are received by your followers – people who opt-in to receive your updates
      • You receive Tweets from people you are following
      • Unlike Facebook, following is not always reciprocal
      • Twitter is now the 2 nd most popular social network
      • You can Tweet from your phone
    • 8.  
    • 9.  
    • 10. Twitter is growing Particularly internationally
    • 11. Twitter and GlobalGiving
    • 12. GlobalGiving Twitter Goals
      • Develop community/network
      • Empower people to be ambassadors
      • Engage in conversation
      • Create content
      • Provide news
      • Promote GlobalGiving opportunities (campaigns, Opens, partners, etc.)
    • 13. Creating your Twitter community
      • Start Following
        • Your friends (people find by name)
        • People with common interests (people find by topic)
      • Be followed
        • People will follow you if you do these things:
          • Be authentic
          • Tweet what you know
          • Fill out a profile
          • Don’t market or be “spammy”
    • 14. How to use Twitter
      • Create searches
        • Monitor the topics or people you’re interested in
        • Helps you join/find conversations
        • Helps you find the people in your space
        • Helps you gain legitimacy
    • 15. Shorten long links
      • Make long url’s shorter using bit.ly
        • A url like this: http://themountainfundnews.blogspot.com/2009/01/new-safe-house-for-women-in-kathmandu.html [90 characters]
        • Now looks like this: http://bit.ly/bp4ns8 [20 characters]
        • *And you can track your clicks
    • 16. Case Study iPad vs. iTampon
    • 17. Pass along
    • 18. Pass along  Donations
    • 19. Initial Impact
      • 40 donations, $1,676 raised
        • 62% Twitter
        • 38% Facebook
      • “ ReTweet Reach”: 349,000
      • “ Mentions Reach”: 357,000
    • 20. Good ideas spread
      • Another 40 donations, $1,270 raised
      • (Total: 80 donations, ~$3,000)
    • 21.
      • Use for program goals
      Social Media
    • 22.
      • Indian NGO publisher promoting
      • child literacy
      • Read about a group of kids in
      • Kolkata that went with a van full
      • of books to areas where the kids had no access to
      • books
      • Wanted to give the kids some Pratham books
      • No answer from the news agency so turned to social media
      • Tweet & Retweets
      • Within 24 hours they had names and contact info
      • Sending books
      Pratham Books Via Beth Kanter
    • 23.
      • Beneficiary Feedback
      Social Media
    • 24. >60% of the world has access to mobile phones Beneficiary Feedback My solar lamp works great!
    • 25. Example: How Obama became president through social media
    • 26. From this
    • 27. to this…
    • 28. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
    • 29. Your friends will be the first to adopt your message: my cause  our cause
    • 30. The Biggest Word Is You!
    • 31. A good message will spread. Source: David Wilcox, The Social Reporter
    • 32. Your supporters need different messages and languages.
    • 33. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
    • 34. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    • 35. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
    • 36. GlobalGiving Tweet : “ Intense debate going around the office about what spice should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (NYTimes): “ @GlobalGiving: Cinnamon. Very healthy.”
    • 37. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
    • 38. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
    • 39. GlobalGiving Tools for donors to promote projects they love
    • 40.  
    • 41. Registries
    • 42. Registries allow people to endorse/advertize combinations of projects
    • 43. Gift Cards
    • 44. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.
    • 45. Widget
    • 46.  
    • 47.
      • A year’s worth of donations in 1 check-out
      • Same donation benefits as a one-time donation
      Recurring Donations
    • 48.  
    • 49. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
    • 50. Resources
      • Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change
      • *Beth Kanter: The queen of social media for non-profits
      • http://www.socializeyourcause.org/
      • *”It’s your cause. Make it social.”
      • *blog, resources, useful Tweets
      • http://www.diosacommunications.com/
      • *webinars and blog
      • http://www.futurefundraisingnow.com/
      • *Focus on donors to raise funds effectively
      • http://www.globalgiving.org/toolkit-fundraising/
      • http://www.globalgiving.org/toolkit-socialmedia/
    • 51. Messaging Practice
      • Describe a specific project to someone sitting next to you.
      • Now do it again in 10 words.
      • 3 words.
      • 1 word.
    • 52.  
    • 53. How to use Twitter
      • Hashtag (#)
        • Dramatically increases your reach
        • Expands beyond your network
        • Includes you in the conversation
        • Search ahead if you’re unsure
        • Examples :
          • Keywords: #charity #nonprofit #philanthropy
          • Locations: #kenya #dc #africa #india
          • Events: #ramadan #taiwanfloods #hyatt4good
          • Topics: #climate #olympics #coldplay
    • 54. TweetDeck
    • 55. Twitter Speak
      • How to communicate on twitter
      • Keep it to 140 characters (or 120 to be “Retweet-friendly”)
      • For long url’s make them shorter using bit.ly
        • A url like this: http://www.who.int/topics/womens_health/en/
        • Now looks like this: http://bit.ly/4msJC
      • Twitter speak and common symbols
      • @ means you’re talking to or about someone
      • # means you’re labeling something
      • RT means you’re Re-Tweeting something
      • via means you’re repeating a message that you read first from someone else
      • Direct message (DM) is a private message between 2 users
    • 56. Twitter Tips
      • Greatest value: building online community & being “in the conversation”
      • RT & thank people by @name
      • Try to keep follow:following ratio to about 1:1
      • 1-5 well spaced Tweets per day
      • Track links on bit.ly
      • Poll followers ( Twtpoll.com ) to increase participation
      • Tweet interesting stats, inspiring quotes
      • Repeat popular Tweets
      From: “Twitter Best Practices for Nonprofit Organizations” (diosacommunications.com)
    • 57. Facebook Tips
      • Greatest value: building a brand & online community
      • Vanity URL at www.facebook.com/username
      • Change settings to allow more participation
      • Use your logo as your Page picture
      • Put &quot;http://&quot; before all Web sites in &quot;Updates“
      • Ask questions to spark conversation on your Page
      • Add a (GG) Give Now button with the Static FBML App
      • Add Twitter, YouTube tabs ( Involver's App Gallery )
      • Add Share Buttons to your website and blog
      • Ask supporters to become a fan in your newsletter
      From: “Facebook Best Practices for Nonprofit Organizations” (diosacommunications.com)
    • 58. Facebook Causes
      • Tools so that any Facebook user can leverage their network to effect positive change
      • “ Equal opportunity activism&quot; --empowering individuals
      • Any Facebook user can create a cause
      • Raise money directly through the cause for any U.S. registered 501(c)(3) nonprofit or Canadian registered charity (“working on” other countries)
      • Donation activity reported via a public &quot;scorecard“
        • Rewards people who grow their causes