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Jan 25 #2 Social Media and GG Tools
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Jan 25 #2 Social Media and GG Tools

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Presentation from a January 2010 workshop on online fundraising in Siem Reap, Cambodia.

Presentation from a January 2010 workshop on online fundraising in Siem Reap, Cambodia.

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Transcript

  • 1. Social media
  • 2. Why is Social Media Important to Your Organization?
    • 76% of givers are motivated by friends and family
  • 3.  
  • 4. there are A ‘blog’ is one of 200,000,000 conversations happening this minute!
  • 5. Posting and watching video.
  • 6. Spotlight on: Twitter
    • www.Twitter.com
    • Micro-blogging platform
    • You send updates or “tweets” up to 140 characters
    • Your tweets are received by your followers – people who opt-in to receive your updates
    • You receive Tweets from people you are following
    • Unlike Facebook, following is not always reciprocal
    • Twitter is now the 3 rd most popular social network, behind Facebook and MySpace
    • Twitter grew by over 1,928% between 6/2008 – 6/2009, to over 20 million users
    • 10,000+ people are joining every day
  • 7. But it’s not who you think Medium age = 31
  • 8. Twitter and GlobalGiving
  • 9. GlobalGiving Twitter Goals
    • Develop community/network
    • Empower people to be ambassadors
    • Engage in conversation
    • Create content
    • Provide news
    • Promote GlobalGiving opportunities (donation, campaigns, Opens, partners, etc.)
  • 10. GlobalGiving TweetCloud
  • 11. How to use Twitter
    • Hashtag (#)
      • Dramatically increases your reach
      • Expands beyond your network
      • Includes you in the conversation
      • Search ahead if you’re unsure
      • Examples :
        • Keywords: #charity #nonprofit #philanthropy
        • Locations: #kenya #dc #africa #india
        • Events: #ramadan #taiwanfloods #hyatt4good
        • Topics: #climate #olympics #coldplay
  • 12. How to use Twitter
    • Create searches
      • Monitor the topics or people you’re interested in
      • Helps you join/find conversations
      • Helps you find the people in your space
      • Helps you gain legitimacy
  • 13. Creating your Twitter community
    • Start Following
      • Your friends (people find by name)
      • People with common interests (people find by topic)
    • Be followed
      • People will follow you if you do these things:
        • Be authentic
        • Tweet what you know
        • Fill out a profile
        • Don’t market or be “spammy”
  • 14. Twitter Speak
    • How to communicate on twitter
    • Keep it to 140 characters (or 120 to be “Retweet-friendly”)
    • For long url’s make them shorter using bit.ly
      • A url like this: http://www.who.int/topics/womens_health/en/
      • Now looks like this: http://bit.ly/4msJC
    • Twitter speak and common symbols
    • @ means you’re talking to or about someone
    • # means you’re labeling something
    • RT means you’re Re-Tweeting something
    • Via means you’re repeating a message that you read first from someone else
    • Direct message is a private message between 2 users
  • 15. Example: How Obama became president through social media
  • 16. From this
  • 17. to this…
  • 18. A good message is simple, short, memorable , and even iconic CHANGE “ Yes we can”
  • 19. Because someone may want to spread your message for you… Stencil for a make-your-own Obama message
  • 20. Image stenciled on a building 500m from GlobalGiving’s old office.
  • 21. Complex messages are hard to remember: USA government’s bank bailout. (Don’t do this!) ? ? ? ?
  • 22. Your message is a cause! Time is ticking! Give , Donate, Send money now. You must take action . We are competing.
  • 23. Your friends will be the first to adopt your message: my cause  our cause
  • 24. The Biggest Word Is You!
  • 25. A good message will spread. Source: David Wilcox, The Social Reporter
  • 26. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
  • 27. It’s OK to be a person. GlobalGiving Tweet: “Intense debate going around the office about what spice/flavoring/condiment should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (New York Times): “@GlobalGiving: Cinnamon. Very healthy.”
  • 28. Your supporters need different messages and languages.
  • 29.  
  • 30. Where is this?
  • 31. Where is this? Hint: think strategically!
  • 32. Strategic thinking: In Germany there are ZERO voters… but they will be future allies.
  • 33. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
  • 34. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
  • 35. Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter In the end: Iconic Obama art becomes everyone’s tool for self-expression.
  • 36.  
  • 37. The Internet is about interacting… & dialogue!
  • 38. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20
  • 39. “ Being on the internet” means….
  • 40.  
  • 41. Recent survey: A quarter (25%) of “engaged” donors think the organizations they support are NOT honest or ethical!
  • 42. Viral marketing has a simple message, tells you why to share it, and how to “pass-on”
  • 43.  
  • 44. Make your message count (and spread)
  • 45. Engage people BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
  • 46. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving
  • 47. Tools for donors to promote projects they love
  • 48.  
  • 49. Gift Cards
  • 50. Registries
  • 51. Registries allow people to endorse/advertise combinations of projects
  • 52. Allows any person to take control of evangelizing for your project. These tools integrate into Facebook and other social media. Fundraisers
  • 53. Widget
  • 54.  
  • 55.  
  • 56. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving