Jan 25 #1 Introduction To Gg

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  • 1. Online Fundraising Workshop Siem Reap, Cambodia January 25 th , 2010 Bill Brower Field Program Officer bbrower@globalgiving.org Skype: wsbrower Twitter: GlobillGiving Cambodia mobile: 0978572895 All slides will be available at: www.slideshare.net/bbrower Peace Café
  • 2.
    • Topics Covered
    • Introduction to GlobalGiving
    • Social media
    • Effective messaging online
    • GlobalGiving tools
    • How to raise funds with GlobalGiving
  • 3. What is GlobalGiving?
  • 4. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made.
  • 5. For corporations: A source of quality, vetted charitable projects to which they and their employees can give
  • 6. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities
  • 7.
    • GlobalGiving is:
    • An opportunity for you to actively seek individual donors for a specific project(s)
    • An online platform to promote your project and receive funds directly
    • A direct communication link to donors
    • An innovative approach to development:
    • bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing
  • 8.
    • GlobalGiving is NOT:
    • A grantmaking organization
    • A hands-off tool
    • A source of money for administrative costs
  • 9.
    • Founded in 2003 by 2 World Bank Executives
    • Our Vision: Unleash the potential of people around the world to make positive change happen.
    • Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.
  • 10. GlobalGiving Today 25+ employees · 1500+ projects · 1000+ nonprofits · 85 countries 52,000+ donors · US$25 MM in donations headquarters countries with projects
  • 11.
    • Volume: $9.1M (+4% vs. 2008)
      • Online Volume: $3.7M (+52% vs. 2008)
      • 75% from individuals; 25% from corporations
    • Traffic: Over 1 Million Unique Visitors
      • December highest traffic month ever: 180k visitors
    2009 Performance
  • 12. Corporate partners
  • 13. Sponsor organizations
  • 14.
    • GlobalGiving provides:
    • Web presence
    • Credibility
    • Online tools for connecting to donors
    • Trainings (online and in-person)
    • Project Leader newsletter
    • Campaigns
    • Automated recurring donations
    • Connections to corporate giving
    • Source for other foundations looking for good projects
    • Media exposure
    • Fiscal sponsorship (for-profits)
    • Tax deductibility (U.S., U.K.) for orgs based anywhere
  • 15. US media exposure & opportunities
    • Zimkids in NYTimes Giving Section-November 2009
      • “ GlobalGiving holds contests for organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.”
    • Projects on Oprah.com-October 2009
      • Noon meals improves learning for girls in Burkina Faso
      • Affordable sanitary pads for 1500 ugandan girls
  • 16. A certification of projects on GlobalGiving which address climate change , either directly or indirectly, in a sustainable manner
  • 17. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
  • 18. GlobalGiving can be part of your social media approach to fundraising
    • On GlobalGiving
    • Project updates
    • Fundraising tool
    • Tell-a-friend tool
    • Widgets
    • Gift Cards
    • Other
    • Blogs
    • YouTube (videos)
    • Podcasting
    • Twitter
  • 19.
    • All these tools are designed to create community and to allow you to communicate directly with your donors.
    • Why is this important?
  • 20.  
  • 21.
    • UK
    • eBay Giving Works