Jan. 22: #1 Introduction To GG & Our Tools


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  • All the buzzwords
  • update
  • Your page is the full expression of your message. You need to draw people to it through a pared down but still effective message.
  • update
  • update
  • We’re actually still losing money. (Corporate and employee giving.)
  • Donors & beneficiaries. We hope to be able to facilitate beneficiary feedback on GG in the coming year through SMS-to-web
  • Jan. 22: #1 Introduction To GG & Our Tools

    1. 1. Online Fundraising Workshop Phnom Penh, Cambodia January 22 nd , 2010 Bill Brower Field Program Officer bbrower@globalgiving.org Skype: wsbrower Twitter: GlobillGiving Cambodia mobile: 0978572895 All slides will be available at: www.slideshare.net/bbrower
    2. 3. <ul><li>Topics Covered </li></ul><ul><li>Introduction to GlobalGiving </li></ul><ul><li>Social media </li></ul><ul><li>Effective messaging online </li></ul><ul><li>How to raise funds with GlobalGiving </li></ul>
    3. 4. What is GlobalGiving?
    4. 5. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made.
    5. 6. For corporations: A source of quality, vetted charitable projects to which they and their employees can give
    6. 7. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities
    7. 8. <ul><li>Founded in 2003 by 2 World Bank Executives </li></ul><ul><li>Our Vision: Unleash the potential of people around the world to make positive change happen. </li></ul><ul><li>Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them. </li></ul>
    8. 9. <ul><li>GlobalGiving is: </li></ul><ul><li>An opportunity for you to actively seek individual donors for a specific project </li></ul><ul><li>An online platform to promote your project and receive funds directly </li></ul><ul><li>A direct communication link to donors </li></ul><ul><li>An innovative approach to development: </li></ul><ul><li>bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing </li></ul>
    9. 10. <ul><li>GlobalGiving is NOT: </li></ul><ul><li>A grantmaking organization </li></ul><ul><li>A source of money for administrative costs </li></ul><ul><li>A hands-off tool </li></ul>
    10. 11. GlobalGiving Today 25+ employees · 1500+ projects · 1000+ nonprofits · 85 countries 52,000+ donors · US$25 MM in donations headquarters countries with projects
    11. 12. <ul><li>Volume: $9.0M (+3% vs. 2008) </li></ul><ul><ul><li>Online Volume: $3.7M (+52% vs. 2008) </li></ul></ul><ul><li>Traffic: Over 1 Million Unique Visitors </li></ul><ul><ul><li>December highest traffic month ever: 180k visitors </li></ul></ul>2009 Performance
    12. 13. Corporate partners
    13. 14. Sponsor organizations
    14. 15. <ul><li>GlobalGiving provides: </li></ul><ul><li>Web presence </li></ul><ul><li>Credibility </li></ul><ul><li>Online tools for connecting to donors </li></ul><ul><li>Project Leader newsletter </li></ul><ul><li>Trainings (online and in-person) </li></ul><ul><li>Campaigns </li></ul><ul><li>Automated recurring donations </li></ul><ul><li>Connections to corporate giving </li></ul><ul><li>Source for other foundations looking for good projects </li></ul><ul><li>Media exposure </li></ul><ul><li>Fiscal sponsorship (for-profits) </li></ul><ul><li>Tax deductibility (U.S., U.K.) </li></ul>
    15. 16. US media exposure & opportunities <ul><li>Zimkids in NYTimes Giving Section-November 2009 </li></ul><ul><ul><li>“ GlobalGiving holds contests for organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.” </li></ul></ul><ul><li>Projects on Oprah.com-October 2009 </li></ul><ul><ul><li>Noon meals improves learning for girls in Burkina Faso </li></ul></ul><ul><ul><li>Affordable sanitary pads for 1500 ugandan girls </li></ul></ul>
    16. 17. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
    17. 18. GlobalGiving can be part of your social media approach to fundraising <ul><li>On GlobalGiving </li></ul><ul><li>Project updates </li></ul><ul><li>Fundraising tool </li></ul><ul><li>Tell-a-friend tool </li></ul><ul><li>Widgets </li></ul><ul><li>Gift Cards </li></ul><ul><li>Other </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube (videos) </li></ul><ul><li>Podcasting </li></ul><ul><li>Twitter </li></ul>
    18. 19. Tools for donors to promote projects they love
    19. 20. Gift Cards
    20. 21. Registries
    21. 22. Registries allow people to endorse/advertise combinations of projects
    22. 23. Allows any person to take control of evangelizing for your project. These tools integrate into Facebook and other social media. Fundraisers
    23. 24. Widget
    24. 27. GlobalGiving’s fee <ul><li>15% of all donations </li></ul><ul><ul><ul><li>Helps cover our operating expenses </li></ul></ul></ul><ul><ul><ul><li>Compensated by greater donation volume, more visibility and more opportunities through us and… </li></ul></ul></ul><ul><li>Donors have the option to add on to their donation to cover this cost </li></ul>
    25. 28. GlobalGiving wants every organization to succeed. We provide the tools. You set your goals. The more you include the people you serve in the process, the more you succeed in the social media world.
    26. 29. <ul><li>All these tools are designed to create community and to allow you to communicate directly with your donors. </li></ul><ul><li>Why is this important? </li></ul>
    27. 31. <ul><li>UK </li></ul><ul><li>Green </li></ul><ul><li>eBay Giving Works </li></ul>