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Feb. 19 #1 Introduction To Global Giving
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Feb. 19 #1 Introduction To Global Giving


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  • All the buzzwords
  • 2 websites
  • Your page is the full expression of your message. You need to draw people to it through a pared down but still effective message.
  • Transcript

    • 1. Online Fundraising Workshop Bangkok, Thailand February 5 th , 2010 Bill Brower Field Program Officer Skype: wsbrower Twitter: GlobillGiving Thailand mobile: 0811572479 All slides will be available at: Park9
    • 2.
      • Topics Covered
      • Introduction to GlobalGiving
      • Social media
      • Effective messaging online
      • GlobalGiving tools
      • How to raise funds with GlobalGiving
    • 3. What is GlobalGiving?
    • 4. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made.
    • 5. For corporations: A source of quality, vetted charitable projects to which they and their employees can give
    • 6. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities
    • 7.
      • GlobalGiving is:
      • An opportunity for you to actively seek individual donors for a specific project(s)
      • An online platform to promote your project and receive funds directly
      • A direct communication link to donors
      • An innovative approach to development:
      • bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing
    • 8.
      • GlobalGiving is NOT:
      • A grantmaking organization
      • A hands-off tool
      • A source of money for administrative costs
    • 9.  
    • 10. YOUR ORGANIZATION Credit/debit cards, checks, PayPal, bank wire transfers, stock transfers, private equity shares (tax-deductible) $ & donor info (monthly) Project Updates (quarterly) E-mail Donors
    • 11. GlobalGiving’s fee
      • 15% of donations
          • Helps cover our operating expenses
          • Compensated by greater donation volume, more visibility and more opportunities through us and…
      • Donors have the option to add on to their donation to cover this cost
    • 12.
      • Founded in 2003 by 2 World Bank Executives
      • Our Vision: Unleash the potential of people around the world to make positive change happen.
      • Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.
    • 13. GlobalGiving Today 25+ employees · 1500+ projects · 1000+ nonprofits · 85 countries 52,000+ donors · US$25 MM in donations headquarters countries with projects
    • 14.
      • Volume: $9.1M (+4% vs. 2008)
        • Online Volume: $3.7M (+52% vs. 2008)
        • 75% from individuals; 25% from corporations
      • Traffic: Over 1 Million Unique Visitors
        • December highest traffic month ever: 180k visitors
      2009 Performance
    • 15. Corporate partners
    • 16. Sponsor organizations
    • 17.
      • GlobalGiving provides:
      • Web presence
      • Credibility
      • Online tools for connecting to donors
      • Trainings (online and in-person)
      • Project Leader newsletter
      • Campaigns
      • Automated recurring donations
      • Connections to corporate giving
      • Source for other foundations looking for good projects
      • Media exposure
      • Fiscal sponsorship (for-profits)
      • Tax deductibility (U.S., U.K.) for orgs based anywhere
    • 18. US media exposure & opportunities
      • Zimkids in NYTimes Giving Section-November 2009
        • “ GlobalGiving holds contests for organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.”
      • Projects on 2009
        • Noon meals improves learning for girls in Burkina Faso
        • Affordable sanitary pads for 1500 ugandan girls
    • 19. A certification of projects on GlobalGiving which address climate change , either directly or indirectly, in a sustainable manner
    • 20. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’
    • 21. GlobalGiving can be part of your social media approach to fundraising
      • On GlobalGiving
      • Project updates
      • Fundraising tool
      • Tell-a-friend tool
      • Widgets
      • Gift Cards
      • Other
      • Blogs
      • YouTube (videos)
      • Podcasting
      • Twitter
    • 22.
      • All these tools are designed to create community and to allow you to communicate directly with your donors.
      • Why is this important?
    • 23.