Textbook Deathwatch: The Digital Textbook Revolution Brian BridgesCalifornia Learning Resource Network
California LearningResource NetworkYour one-stop source forstandards-aligned electroniclearning resources
Your Panelists Neeru Khosla Co-founder of CK-12 Paul McFall Senior VP of Pearson Curriculum Group Hall Davidson VP of Having Fun at Discovery Education Kelly Schwirzke Santa Cruz County Office of Education
The Rise and Evolution ofK12 Digital Textbooks How did K-12 digital textbooks begin, how are they evolving, and where are they headed? Will the standard form disappear, evolve, or co-exist? How are publishers disrupting themselves to stay competitive? How will digital textbooks affect teaching and learning? What’s the potential impact on traditional adoption cycles?
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CLRN HOme √
Phase 1 page
eBook Sales Trend Kindle 2, Sony Daily Edition Sony eReader Kindle 79% prefer PDA Q2, 2009Q1, 2002
Past the Digital Tipping Point2011 Amazon reports that digital now outsells print2012 Apple partners with Big-Three publishers to sell iPad Textbooks
Old Music Industry ModelSustaining InnovationsAlbums > Cassettes > CDs
Disrupting MusicDigital music = DisruptionCD sales tumbleIs the music industry dying?“It’s not the music industry that is dying. It is the CD business.”
New Music Model=Shift of Power Power shift from label to artist “Getting signed” is no longer the goal of every artist Creation of a new middle class of artists Greater consumer choice
New Textbook Model?Power shift from publisher/district to studentGetting “adopted” is no longer the goal of every publisherCreation of “middle class” of publishersGreater consumer choice
2008The Beginning of the EndVirginia creates a digital Physics textbook to supplement HS Physics book CK-12Secretary of Technology Aneesh P. Chopra First U.S. CTO
CaliforniaDigital Textbook InitiativeThree Phases: Free or Open SourceHigh School Math, Science, & HistoryReview for Content Standards Onlyhttp://clrn.org/fdti/
Open Source CollectionsCaltechBOOKSCK-12ConnexionsTextbook Revolution
Path One:DigitalRepresentations ofPhysical Books• Pour text into an eReader, iPad, or computer• Stir.
Neeru KhoslaCo-founder of CK-12
ISTE June 25th 2012
“Everyone has the right to an education” - The Universal Declaration of Human Rights (Article 26.1)
Key To failure
learning rate, learning style, pace
fixed time/variable learning
variable time, fixed learning
variable time, fixed learning(potentially divergent end goals)
Knowing the user and their interests/needs +Remembering the path/place of learning Adaptive (predictive)Guidance
Textbooks 2.0 & Learning 2.0
textbooks = ~5000 Concepts = K-12!
Alternative Explanations Videos SimulationsHomework Questions Student Level Concepts Lab ExperimentsStudent Guides Visuals Study Help Learning Enhancements
“Aim to bring the student from where they are to where we want them to be at” – through scaffolding
How have states adapted?
Georgia 3/31/10Georgia votes to expand the definition of a textbook to include digital devices like e-readers for elementary and high schools
TexasH.B. 4294 Allows state to adopt electronic textbooks Textbook funds may be used to purchase technological equipment necessary to support electronic textbooks eTextbook publishers may update navigational features or management system w/o review
Texas H.B 4294eTextbook publishers may submit updated content for reviewDistricts/schools may select a subscription- based electronic textbook
TexasH.B. 2488Authorizes colleges or the state to develop open source textbooks for use in classrooms
California LegislationAB 1398, relating to the use of textbook fundsRedefines “technology-based materials” to include electronic equipment required to use them
California LegislationSB 247 relating to high school textbook purchasesTextbook funds may be used to purchase electronic versionsDistricts must ensure all students have access at home & school
Circa 1935 eReaderE-Reader Prototype
Flat on an eReaderKindle , Feb 2009, $259Kindle, 2012, $79 Kindle Fire, $199B&N Simple Touch, $79 B&N Nook Color, $149Apple 7” iPad, $???
How are publishers disruptingthemselves to staycompetitive? Are they too big to succeed?
HMH FuseAlgebra 1 Pilot
Path Two:Interactive Tabletapps and e-books• One part text• Stir in videos, animations, interactive multi-media, & assessments
Paul McFallSenior VP of PearsonCurriculum Group
Changes to Big-ThreePublishingAbout one-third of Pearsons business is now from digital products and services,HMH files for Chapter 11 Puts K-12 division on sales block
Legislation about digitalversions of adopted booksCalifornia bill SB 1154 Requires publishers to offer textbooks in a digital format
CourseSmart LimitationsAccess Read book online OR Download to an iPad or computerTime 12 month subscription
Really?You’ve been here beforeDiscovery StreamingLearn 360Safari/MontageAnd any other subscription-based electronic resource
Oregon & Hawaii Just DidOregon SBE Adopts Discover Education Science for K-8Online, subscription siteTextbook, virtual labs, simulations, video clips, & assessments
Robert OnsiVP of Product Developmentat Discovery Education
Playing the part of RobertOnsi today isHall DavidsonWhat IS his job description anyway?
Will subscription-basedinteractive textbooks evolveto become online courses?
Insert Onsi’s slides here
What is happeningnationally?
Kelly SchwirzkeSanta Cruz County Officeof Education (CA)
Digital TextbooksFlexible use of fundsIncreased efficiencyEngaging materials
• Identifies strengths of digital resources v. traditional (multilingual, portable, accessibility experiences• Developed by the Digital Textbook Collaborative, a joint effort of industry stakeholders, school officials and nonprofit leaders convened by the Federal Communications Commission & the U.S.D.O.Ehttp://www.fcc.gov/encyclopedia/digital-textbook-playbook
California• California launched a free digital textbooks initiative in 2009 that includes free texts for California students in grades 9-12 in geometry, Algebra II, trigonometry, calculus, physics, chemistry, biology /life sciences, and earth sciences, including the investigation and experimentation strand.• Six middle schools in four California cities (San Francisco, Long Beach, Fresno and Riverside) are teaching the first iPad-only algebra course, developed by Houghton Mifflin Harcourt.http://www.clrn.org/fdti/
Utah• Utah State Office of Education• Open textbooks have been printed and provided to more than 3,800 Utah high school science students• Cost of about $5 per book, compared to an average cost of about $80 for a typical high school science textbook.http://www.schools.utah.gov/main/INFORMATION/Online-Newsroom/DOCS01252012OpenTextbook.aspx
• In 2011, the Texas legislature created an Instructional MaterialsTexas Allotment (IMA). Districts can use funds to purchase electronicIn April 2010, Gov. learning platforms and content fromRick Perry predicted online resources, & to cover otherthat electronic technology-related expenditures.textbooks would bethe only textbooks • The allotment per student may varyby 2014. "I dont based upon the amount available insee any reason in the IMA, and is updated every 2the world we need years. Districts will receive fundingto have textbooks of about $140 / student for thein Texas in the next 2011-12 and 2012-13 school.four years”. http://www.tea.state.tx.us/index2.aspx?id=3373
North Carolina• Mooresville, N.C., 12 in 2009 provided laptops to every student & teacher making it one of the few entirely digital districts in the United States.• In total, over 5,000 laptops have been distributed.• Superintendent believes they have developed a successful financial model, & a solution to the “disconnect’ between students daily digital lives and the previous lack of in-class technology”.• 2005-2009 Technology Plan budgeted $4.5M for laptops & online content providers.http://www5.mgsd.k12.nc.us/staffsites/digitalconversion/Digital_Conversion//MGSD_Digital_Conversion.htmlhttp://www.edweek.org/dd/articles/2011/10/19/01conversion.h05.html?qs=mooresville
Replacing Textbooks• West Virginia is nearing the end of a 2-year suspension on social studies textbook purchases, and plans to invest the savings in digital textbooks and technology infrastructures.• The Virginia Department of Education is overseeing a $150,000 iPad initiative that has replaced history and Advanced Placement biology textbooks at 11 schools.http://wvde.state.wv.us/teach21/ and see http://wvde.state.wv.us/teach21/im-digital-stakeholder-recommendations.doc
• Forsyth County, GeorgiaGeorgia iAchieve Virtual Academy“We spend about $81 perstudent each year ontextbooks but only $19 per • iAchieve is open forstudent on all of the digitalcontent we subscribe to—and students in grades 6-that includes a broad 12 who are residentscollection of multimedia of Forsyth Countyresources, databases, andinteractive lessons.” entering the school system for the first-Bailey Mitchell, Chief timeTechnology & InformationOfficer, Forsyth Schools (GA) http://www.forsyth.k12.ga.us/domain/2110
Alabama• Alabama Ahead Act one of the first states to provide both digital textbooks and tablet devices for students and teachers.• “all students in the public school grades 9-12, where available, approved textbooks and instructional materials ... in electronic format.”• grade 9-12 students and teachers to be issued a "pen- enabled tablet computers for storing, reading, accessing, exploring, and interacting with digital textbooks ... in lieu of hardbound textbooks ... ”• Alabama Public School and College Authority to issue up to $100 million in bonds to pay for the program.
In 2012, HB165, the Alabama Ahead Act• Phases in over a four year period and tasks (SDE) with developing an implementation plan and to provide oversight for the program.• "specifications for devices; learning management system; maintenance and support requirements of the electronic devices authorized in this act; current readiness of participating schools wireless networks; professional development for teachers ...”• The plan, due by October 1, 2012, will establish an application process for local school boards to participate in the program.Alabama HB165, retrieved May25, 2012, http://alisondb.legislature.state.al.us/acas/SearchableInstruments/2012RS/PrintFiles/HB165-enr.pdf[Processes and procedures for the Alabama Public School and College Authoritys issuing and sale ofbonds, payments to suppliers, and its interaction with the State Department of Finance and the StateTreasurers Office are detailed in HB165;
Adopting Digital Learning Tools• Florida is the first state to mandate adoption of digital learning tools in all public schools.• Beginning in the 2015-2016 school year, all instructional materials in grades K-12 in the public school system are required to be provided in electronic or digital format.• Florida is not requiring a specific brand or form of digital textbook, nor is it requiring distribution of devices or other supplies.http://www.fldoe.org/BII/Instruct_Tech/
Redefining Textbooks• Adopted digital textbook initiatives: – Florida, California, Texas, Idaho, Utah, Maine, Arkansas, Iowa, Indiana, Georgia, Maryland, Virginia• Changed the definition of textbooks to allow funding for digital content: – Utah, California, Texas, Arkansas, Iowa, Indiana, and Georgia• Focused on open educational resources (OER): – California, Virginia, Maryland, and Maine
Kelly Schwirzke, Ed.DSanta Cruz County Office of EducationAlternative Education ProgramCoordinator, Online LearningTeacher, Independent Studykschwirzke@santacruz.k12.ca.us831.466.5655
Will the standard formdisappear, evolve, or co-exist?
What’s the potential impacton traditional adoptioncycles?
How are digital textbooksaffecting teaching andlearning?
Disruptive Innovation vs the Big Three Publishers(well, any textbook company)Are they too big to succeed?
Pearson, US CEOPeter Cohen“We are now in a transformational period. Everything we have has to be two worlds: print and digital.The future of learning is going to be high- quality online material and, to a lesser extent, textbooks.’’
Houghton MifflinWendy Colby, senior vice president “The textbook is no longer the center of the educational universe.”
Pearson EducationSteve Dowling“I think we’re … at a tipping point”
Audience Questions Hashtag: #istedt
Textbook Deathwatch: The Digital Textbook Revolution Brian Bridges http://brianbridges.org