2MP camera for $1KIt’s non-traditional customers who are attracted to disruptive innovations because the product meets their needs.
iPhoto Version 1 is introduced.
With Disruptive Innovations, non-consumers are the sole customers in the beginning because the innovation meets their needs. Traditional customers are repulsed by the expense and primitive nature of the product. However, over time, quality increases while price decreases causing a tipping point. Eventually, the innovation replaces the original product. The same is true with digital textbooks. Change is a process.
Declaration of Independence
Sigma 5 by Scientific Data Systems, later purchased by Xerox
What’s missing is that
If the current crop of online courses are also like Kodak's 1991 digital camera, who would subscribe to these resources? Online courses meet the needs of a variety of non-consumers. If you’re a student at a small high school who would like to take Mandarin as your world language requirement, it’s likely you wouldn’t find 30 similar students or a part-time, credentialed Mandarin teacher at your site. Perhaps you’re a student who needs an extra class or two to graduate, but your class schedule doesn’t match the times local classes are offered. You’d like to take AP Calculus, but your school doesn’t offer it. Or, maybe you’re home-schooled and your parents want to ensure you have access to challenging courses and opportunities to collaborate with other students. All of these options are cited by both Clayton Christensen in his book, Disrupting Class, and within The Sloan Consortium's report, K-12 Online Learning: A Survey of U.S. School Administrators, as current consumers of online learning courses.
Just as your district keeps tabs on content and instruction for each course, the same expectations should exist for online courses. How can you know that a course addresses all the content standards for a subject so that your students are prepared for state-mandated testing? Do you and your staff pilot each course and participate in all the activities so that you can verify the content standards and guarantee that a course meets California's social content review?
Graphic should be clickable.
Unlike digital photography, which destroyed or dismembered companies like Fuji, Polaroid, and Kodak, online courses won't put public education out of business. Instead, brick-and-mortar schools will focus not on the courses they'd rather not teach, but on courses they need to offer to their customers. Online courses and digital textbooks may be still developing, but their promise to provide customized learning opportunities that address each students needs and up-to-date content can not be ignored or denied. They are disruptive innovations that are revolutionizing learning.
http://www.nytimes.com/2011/01/18/education/18classrooms.html?_r=1At Dr. Michael M. Krop Senior High School in Miami, there is no teacher in a classroom, but a "facilitator" watches the students.
With apologies to Don McLean & American Pie.
The Day Analog Died.<br />Brian Bridges<br />CLRN.org<br />
Textbook Deathwatch:<br />The Digital Textbook Revolution <br />
Virginia<br />Adopted CK-12 Physics book to supplement HS Physics book<br />
Texas: H.B. 4294<br />Allows state to adopt electronic textbooks<br />Textbook funds may be used to purchase technological equipment necessary to support electronic textbooks<br />
Texas H.B 4294<br />eTextbook publishers may submit updated content for review<br />Districts/schools may select a subscription-based electronic textbook<br />
TexasH.B. 2488<br />Authorizes colleges or the state to develop open source textbooks for use in classrooms<br />
California Legislation<br />AB 1398, relating to the use of textbook funds<br />Redefines “technology-based materials” to include electronic equipment required to use them<br />
California Legislation<br />SB 247 relating to high school textbook purchases<br />Textbook funds may be used to purchase electronic versions<br />Districts must ensure all students have access at home & school<br />
California Digital Textbook Initiative<br />Phases 1 & 2: Free or Open Source<br />Phase 3: Online & Interactive<br />High School <br />Math, Science, & History-Social Science<br />
Really?You’ve been here before<br />Discovery Streaming<br />Learn 360<br />Safari/Montage<br />
Oregon & Hawaii Just Did<br />Discover Education Science for K-8<br />Online, subscription-based<br />Textbook, virtual labs, simulations, video clips, & assessments<br />
Digital Textbook<br />Downloadable or readable online<br />Professors have full edit rights <br />Embed video, multimedia, & assessments<br />Receive royalties<br />Priced at 40% of retail<br />Macmillan:DynamicBooks<br />
Online Course Revolution<br />Just as digital textbooks grew first in colleges, online course growth has preceded growth in K-12.<br />
Online Learning<br />When were online courses invented?<br />
Online Correspondence<br />1728<br />Boston Gazette Ad<br />Teacher seeking students with lessons mailed weekly<br />
A Long Evolution<br />Correspondence Courses<br />Distance Learning (satellite) courses<br />Instructional Learning Systems <br />1999: Florida Virtual School<br />
Online Course Growth<br />Allan & Seaman/Sloan Consortium<br />Class Differences: Online Education in the United States, 2010<br />
Students Learning Online<br />2002: 1.6 million students <br />9.6% of enrollment<br />2005: 3.2 million students<br />18% of enrollment<br />2009: 5.6 million students<br />29% of enrollment<br />Online learning increases by 20% each year<br />
75% believe that online courses are as good or better than face-to-face instruction.<br />60% of academic leaders believe that there is increasing competition for online students in higher education.<br />Comparing Learning Outcomes<br />
Survey of Online Learning Preparedness, 2010<br />Education Week/Blackboard<br />
Survey Demographics<br />August 2010<br />9400 responses, across all district sizes, and states<br />18% from Superintendents and Asst. Superintendents<br />12% from Directors of Curriculum or Instruction<br />
Students are NOT able to take all the courses they want.<br />“lack of available staff”<br />
Students need personalized pacingStudents need more learning time outside school<br />
Students need additional or alternative credit recovery opportunities<br />
Your district meets students online learning needs<br />Denial<br />
Your districts wants to deliver courses virtually<br />
Only non-consumers like the menu at the Disruptive Innovation restaurant<br />
Project Tomorrow<br />Why are Students choosing online courses?<br />
Why are Students Choosing Online Courses?<br />Earn college credit<br />Work at my own pace<br />Class not offered at my school<br />Complete HS requirements<br />Better fits my schedule<br />
Who are the Players?<br />From Keeping Pace 2010<br />
State Virtual Schools<br />Run by a state education agency<br />Offering individual courses<br />State-wide reach<br />Florida Virtual School & Michigan Virtual School<br />
Multi-District Full-Time Online Schools<br />Charter or District Run<br />Offering Full Time Courses<br />State-wide Reach<br />California Virtual Academy<br />Flex Academies<br />Connections Academy<br />
Single District Programs<br />Run by a Single District<br />Full Time or Supplemental<br />Offering Courses only to District Students<br />
Commercial Players<br />Florida Virtual School / Pearson<br />K12.com<br />Aventa, Kaplan, A+, …<br />Connections Academy/Pearson<br />Advanced Academics<br />Plato<br />Apex<br />Odysseyware<br />And on and on<br />
Florida Virtual School<br />Founded 1997<br />Internet-based public high school<br />FLVS gets the ADA<br />100 courses available to all students in Florida<br />Licensed by Pearson in the other 49<br />
Virtual charter school<br />10, district sponsored charter schools around CA.<br />Curriculum provided by K12.com<br />California Virtual Academy<br />
California’s Virtual Academies<br />>50 CA Virtual Schools<br />2010/11 enrollment: 20,000 students<br />$120,000,000 ADA lost<br />
Will Online Courses Put K-12 Schools Out of Business?<br />
Stock Price<br />January 1999 – January 2011<br />The Kodak Slide<br />1999: $63/share<br />1/2002: iPhoto Released<br />1/2011: $5.50/Share<br />This could be the trend line for your ADA the next 12 years.<br />92% decrease over 12 years<br />
Established vs. Disruptive<br />Digital cameras destroyed Polaroid, Fuji, and nearly Kodak.<br />Charter school competition.<br />Online Schools- State-led Virtual Schools w/o boundaries.<br />
7K Students / No Teacher<br />54 schools & 7,000 students<br />Virtual Classrooms/e-learning labs<br />40 students. One class “facilitator.”<br />Curriculum from Florida Virtual School<br />
Play to your strengths<br />But prepare for the future.<br />What do you offer that online schools/courses can’t?<br />Non-consumer students at your school<br />Offer online courses that meet your students’ needs.<br />
The Rise of K-12 Blended Learning<br />January 2011<br />Michael Horn & Heather Staker<br />
Blended Learning<br />Only 10% of students will join virtual schools.<br />Blended learning (blended/hybrid) will dominate<br />Six probable models<br />
Six Blended Models<br />1. Face-to Face Driver<br />Face-to-face teachers deliver most of the courses.<br />Teacher utilizes online learning on a case-by-case basis to supplement or remediate.<br />2. Rotation<br />Students rotate on a fixed schedule between online learning and face-to-face.<br />
Six Blended Models<br />3. Flex<br />Online platform delivers most of the curriculum.<br />Teachers provide on-site support as-needed.<br />4. Online Lab<br />Online platform delivers the entire course.<br />Paraprofessionals supervise.<br />
Six Blended Models<br />5. Self-Blend<br />Students choose to take one or more courses online to supplement the school’s catalog.<br />6. Online Driver<br />An online platform and remote teacher delivers all the curricula.<br />Students work remotely.<br />
The Rise of K-12 Blended Learning<br />Online learning has the potential to be a disruptive force that will transform … America’s schools into a new model that is student-centric, highly personalized for each learner, and more productive…<br />Michael Horn<br />
10 Reasons Why Students Prefer Learning Online<br />Virtual School Symposium Panel<br />
10 Reasons<br />I can sleep in.<br />I can pursue my passions.<br />I can focus on my work without distractions from my classmates.<br />I can move at my own pace.<br />I don’t have to compete to share my thoughts and ideas.<br />
I can take more interesting classes.<br />I can learn with a schedule that meets my needs.<br />I can learn despite health issues that might get in a way of a traditional class setting.<br />I can easily communicate with my teacher when I need to.<br />I can easily communicate with my classmates whenever I want.<br />10 Reasons<br />
Links and Contact<br />http://brianbridges.org<br />
The Day Analog Died.<br />Brian Bridges<br />CLRN.org<br />
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