Creating A Marketing Foundation

by Rebar on Dec 13, 2010

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This was a discussion on the importance of creating a marketing foundation before jumping into marketing tactics. We also discussed the importance of understanding your customers buying process and th...

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Creating A Marketing Foundation — Presentation Transcript

Creating a Marketing Foundation
What To Do Before Jumping Into Tactics
Prepared by Bill Brelsford
for
Constant Contact Small Business Marketing Summit
December 9, 2010

Who Is This Guy?About Bill Brelsford
Owner of Rebar Business Builders, a marketing consultancy specializing in helping professional service firms become more profitable.
Certified Duct Tape Marketing Consultant
Former practicing Certified Public Accountant (CPA)
20+ years experience creating and automating business systems
QuickBooks Small Business Expert in the areas of Starting & Growing and Marketing & Sales

At the end of this session
You will have a framework for determining the how to EFFECTIVELY use social media tools in YOUR business

Marketing is…
Gettingsomeone, whohasaneed, toknow, likeandtrustyou

A sale happens when a customer
Has a problem or need
That you can solve or fill
AND they are willing and able to give you money to do so

When Buying & Selling Processes Don’t Match

Buying Process
Source: eMarketing Strategies for the Complex Sale by Ardath Albee

Marketing’s Reach (past)
Marketing
Sales
Source: eMarketing Strategies for the Complex Sale by Ardath Albee

Marketing’s Reach (present)
Marketing
Sales
Source: eMarketing Strategies for the Complex Sale by Ardath Albee

Window of Dissatisfaction

What Triggers Your Customers?
Life events
birth, death, marriage, graduation, divorce
New hire, promotion
Product launch
Move
New business, funding (loan, grant, etc)

My Contact Information
Bill Brelsford
Rebar Business Builders
bill@rebarbusinessbuilders.com
913.962.9261
www.rebarbusinessbuilders.com
http://www.google.com/profiles/billbrelsford

Creating A Marketing Foundation

by Rebar on Dec 13, 2010

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Creating A Marketing Foundation — Presentation Transcript