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Recruitment solutions of DirectEmployers

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  1. 1. Annual Membership Review January 2010
  2. 2. What is DirectEmployers Association? <ul><li>DirectEmployers Association and Our Mission </li></ul><ul><ul><li>DirectEmployers Association is a non-profit HR consortium of leading U.S. employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. </li></ul></ul><ul><ul><li>Employers will find a strategic recruiting community where ideas, resources and practices are shared; processes, technologies and standards are shaped; and technology is used in a manner which acknowledges, values and respects diversity and reflects the rich array of cultures represented in a broad global workforce. </li></ul></ul><ul><li>DirectEmployers Association Online Presence </li></ul>January 2010
  3. 3. Member Companies January 2010
  4. 4. Products <ul><ul><ul><ul><li>Direct Syndication </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct Traffic </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct SEO </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct Compliance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct Navigation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct Voice </li></ul></ul></ul></ul>January 2010
  5. 5. <ul><li>Direct Syndication </li></ul><ul><ul><li>Direct Syndication is a service that indexes Member jobs and distributes to thousands of niche sites, including diversity, veteran, disability, college/alumni, and search engines. </li></ul></ul>January 2010
  6. 6. January 2010
  7. 7. <ul><li>Direct Traffic </li></ul><ul><ul><li>Direct Traffic is a monitoring system around your career site, tracking the path and keywords from job view clicks in our network. </li></ul></ul>January 2010
  8. 8. <ul><ul><li>Note: There are several analytics systems for measuring web traffic on websites and how those sites acquire traffic, which are shown in the outer ring. These sources should be reviewed, compared, and contrasted with Direct Traffic reports to tell a complete and credible story. </li></ul></ul>January 2010
  9. 9. <ul><li>Direct SEO </li></ul><ul><ul><li>Direct SEO, a comprehensive Search Engine Optimization solution, is similar in scope to those offered by leading SEO vendors, yet at no additional cost to members. </li></ul></ul>January 2010
  10. 10. <ul><ul><ul><li>Benefits include: </li></ul></ul></ul><ul><ul><ul><ul><li>Company owns and controls domain name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Competitive Search Engine Results Page (SERP) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No set-up costs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No quarterly costs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Automated </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Real time analytics included </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Job pages for search engines indexed by Employer, Occupational Title, City, and State </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Enhanced corporate branding with landing pages and logo </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Increased page ranking on search engines </li></ul></ul></ul></ul>January 2010
  11. 11. <ul><ul><ul><li>Direct SEO Analytic Reports </li></ul></ul></ul><ul><ul><li>What metrics are provided in the monthly report? </li></ul></ul><ul><ul><li>Dashboard High-level look at key measurements </li></ul></ul><ul><ul><li>Goal Funnel The conversion rate from job view to apply click </li></ul></ul><ul><ul><li>Traffic Sources The source/medium that drives traffic to your site </li></ul></ul><ul><ul><li>Source/Medium to Apply Click The source/medium that leads to apply clicks and career site clicks </li></ul></ul><ul><ul><li>Keywords The top 100 keywords that drive traffic to your site or posting </li></ul></ul><ul><ul><li>Keyword to Apply Click The keywords that lead to apply clicks and career site clicks </li></ul></ul><ul><ul><li>Absolute Unique Visitors Unique visitors to your site per day </li></ul></ul>January 2010
  12. 12. <ul><ul><ul><li>Member Companies Utilizing Direct SEO </li></ul></ul></ul>January 2010
  13. 13. <ul><li>Direct Compliance </li></ul><ul><ul><li>Direct Compliance is a service that provides participating Members with uninterrupted compliance according to Jobs for Veterans Act (JVA) regulations. </li></ul></ul>January 2010
  14. 14. <ul><ul><ul><li>A Federal Contractor Job Listing (FCJL) Solution </li></ul></ul></ul><ul><ul><li>OFCCP Job Distribution and Reporting </li></ul></ul><ul><ul><li>The National Association of State Workforce Agencies (NASWA) and DirectEmployers Association entered into an unprecedented public-private partnership creating the National Labor Exchange (NLX). </li></ul></ul><ul><ul><ul><ul><li>Unlimited job delivery to State Workforce Centers, CareerOneStop Centers, Veterans and Disabled Veterans Centers closest to where the job is located </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Real-time OFCCP reporting, showing job description, time and date stamp, and confirmation of delivery </li></ul></ul></ul></ul><ul><ul><ul><ul><li>FCJL Compliance with detailed audit trail for 5 years </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Veteran portal to other alliance partners for military and disability recruiting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Signed agreements with 49 State Workforce Agencies </li></ul></ul></ul></ul>January 2010
  15. 15. <ul><ul><ul><li>Direct Compliance OFCCP Reports </li></ul></ul></ul>January 2010 As a large federal contractor, the OFCCP compliance is huge for us, along with the reporting provided in case of an audit. The time savings is tremendous! Recruiters do not have to manage postings manually for multiple state agencies.” Pam Webster Assistant Vice President, Recruiting, Enterprise Rent-A-Car … you folks are doing a great job. I don’t have a Veterans’ Representative in any of my local offices (and some have been around 20+ years) that ever remembers having received a real live job order from a federal contractor from a nationwide site set up for that purpose.” Veterans Program Technician, Arkansas
  16. 16. <ul><li>Direct Navigation </li></ul><ul><ul><li>Direct Navigation (.jobs) is a revolutionary platform syndicating vetted jobs to thousands of relevant .jobs sites reaching qualified candidates. </li></ul></ul>January 2010
  17. 17. <ul><ul><li>Note: The industry term direct navigation is used when an Internet user navigates to a website directly through the browser address bar, bypassing online search engines. </li></ul></ul><ul><ul><li>The .jobs Universe provides a space where job seekers can type “sales” and add “.jobs” and go directly to a site that has sales jobs. Traffic from Direct Navigation is more valuable than search engine traffic since it is better targeted. </li></ul></ul>January 2010
  18. 18. <ul><ul><ul><li>Direct Navigation’s Benefits </li></ul></ul></ul><ul><ul><li>for Members Only </li></ul></ul><ul><ul><ul><ul><li>Jobs are displayed on relevant .jobs sites and rank higher than non-members. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Jobs are branded with a color logo, drawing the attention of job seekers (A). </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social media links can be added to job listings to provide job seekers with an opportunity to learn more about the employer (B). </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Employers who own a .jobs domain will see higher search rankings in search engines due to rich keyword content and relevance. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>An easily navigable .jobs universe increases the amount of traffic back to corporate career sites for application, increasing candidate pools. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Members can purchase Premium Placement, a low-cost means of branding your jobs or organization as an employer (C). </li></ul></ul></ul></ul>January 2010
  19. 19. <ul><li>Direct Voice </li></ul><ul><ul><li>Direct Voice is a group of services provided by DirectEmployers Association to encourage Member networking, research and advancement. </li></ul></ul>January 2010
  20. 20. <ul><ul><li>ThinkTank Webinars The purpose of this service is to share ideas, resources and practices; shape processes, technologies and standards; and introduce new technology and industry advancements. </li></ul></ul><ul><ul><li>Member Surveys The purpose of this service is to provide Members the opportunity to survey their peers on industry-related issues and receive feedback free of charge. Members can also access results. </li></ul></ul><ul><ul><li>Annual Meeting & Conference The purpose of this event is to share innovative ideas, discuss best practices, listen to industry experts, network with your peers and learn about DirectEmployers Association’s next steps to changing and optimizing the recruitment industry. </li></ul></ul>January 2010 2010 Annual Meeting & Conference site
  21. 21. <ul><li>Questions regarding your DirectEmployers Association Membership? </li></ul><ul><ul><li>Your Membership Development Team Member </li></ul></ul><ul><ul><ul><li>Brad Bickel </li></ul></ul></ul><ul><ul><ul><li>Regional VP OF Membership Development </li></ul></ul></ul><ul><ul><li>317.874.9023 </li></ul></ul><ul><ul><li>< </li></ul></ul>January 2010