Brief: 2. You are to produce a Promotion
package for a new film, to include a teaser
trailer (DVD), together with 2 of the following:
•A website homepage for the film
•A film magazine front cover, featuring the film (A4)
•A poster for the film (no larger than A3)
The word ‘genre’ is French for ‘kind’ or ‘class’ and so is in media the category or type of which the
text falls. To define the genre of a film we use the settings, narrative, mise-en-scene and
characters, and then put the texts with similar aspects into the same category. All texts fall under
some kind of genre however many of the more challenging texts use hybrids, more than one
genre to make the text more interesting and appeal to a wider audience.
Genre is used both for mainstream Hollywood films, more as a tool or creating audience, but also
by independent producers challenging mainstream conventions.
A director who often uses many different genres in his films is Quentin Tarantino. His film Kill Bill
is essentially an action film but which includes aspects of Manga, Spaghetti Western and Wuxia.
“I always hope that if one million people
see my movie, they saw a million different
movies”- Quentin Tarantino.
Conventions of Crime:
Conventions of British Crime:
•Narrative structure- From the POV of who they want you
to emphasize with
•Violence/ Drugs/ Murder - use as narrative elements
British Crime films timeline:
•Brighton Rock (1947)
•The Italian Job (1969)
•Get Carter (1971)
•Sexy Beast (2000)
•Lock Stock and Two Smoking Barrels (1998), Snatch (2000), Revolver (2005) – Guy Ritchie
•Harry Brown (2009)
•Kill List (2011)
BRITISH CRIME – THE ITALIAN JOB (1969)
Written by Troy Kennedy Martin, produced by Michael Deeley and directed by Peter Collinson.
Genre: crime/comedy -Caper sub genre (humour mixed with heist narrative)
60s was a time of optimism due to the economic boom and so the humour reflects this high time.
Narrative themes: heist/mafia/car chase/police
Characters: Charlie Croker- protagonist/anti-hero, mobster involved in heist. Mafia gang and
Boss- Altabani. Lorna- Charlie’s girl.
Actors: Michael Caine, Noel Coward
Soundtrack: ‘on days like these’ Matt Monro an English singer- http://
www.youtube.com/watch?v=tC_9MZl6dm8 , songs from jazz artist Quincy Jones
BRITISH CRIME – GET CARTER (1971)
Directed by Mike Hodges, adaptation of novel (Jacks Return Home) by Ted Lewis
As the economic depression begins in the 70s the humour is lost in film, crime is a lot more gritty
reflecting the gangs and gang crime in Britain.
Narrative themes: gangster/revenge/guns/cars/violence/
Settings: London, Newcastle
Characters: Jack Carter- London gangster,
Actors: Michael Caine, Britt Ekland, Ian Hendry
Soundtrack: music by Roy Budd, a jazz pianist and composer. Theme tune ‘Carter Takes a
Train’ by Budd- http://www.youtube.com/watch?v=YO0dHPhDuLs
BRITISH CRIME -LOCK STOCK AND TWO SMOKING BARRELS (1998)
Written and directed by Guy Ritchie
Narrative themes: gambling/money/gangsters/drugs/guns/pubs/
Actors: Jason Statham, Vinnie Jones, Nick Moran, Jason Flemyng
Written and directed by Guy Ritchie
Narrative themes: boxing/gambling/gangsters/heist/pubs/
Actors: Jason Statham, Brad Pitt, Benicio Del Toro, Vinnie Jones
Guy Ritchie uses postmodern elements in both Lock Stock and Snatch, heavily influenced by Tarantino they both use modern (of the time)
soundtracks and over the top violence. The use of cowboy western titles in the Snatch title sequence brings in an element of narrative that
is completely unrelated to the rest of the film. This is similar in the way Tarantino mixes different film genres into his own films. (e.g.
Spaghetti Western, Yakuza, Manga and Neo-noir in Kill Bill).
DEFINITION OF POSTMODERNISM
“A style and
by a distrust
and by the
POSTMODERN CRIME -PULP FICTION (1994)
Written and directed by Quentin Tarantino
Narrative themes: multiple storylines/heist/drugs/hit
men/boxing/gangsters – this use of multiple genre and storylines as
well as many homages to other films makes the film challenging, and
so postmodern. The timeline is fractured and Tarantino often uses
edits in places where it doesn’t seem appropriate/essential. (E.g. when
Uma Thurman draws out a square on the screen).
Actors: Uma Thurman, John Travolta, Samuel L.Jackson, Bruce Willis
Settings: Diners/motel room/
Soundtrack: mix of surf music, rock and roll, soul, and pop songs. Full soundtrack albumhttp://www.youtube.com/watch?v=vba8Q0YMcR0&list=PL4DAD01E93E1C6B6C
DYSTOPIAN -TERMINATOR 2 (1991)
Written and directed by James Cameron.
Narrative themes: Protection/conflict/technology/time travel/antagonist to protagonist (Terminator 1
Disruption: Antagonist (policeman terminator) introduced, on mission to kill the boy.
Protagonist- Terminator, Anti-hero. On mission to save the boy but is a unemotional killing machine.
Antagonist- Policeman terminator. Same as protagonist Terminator, just set to a different mission.
Victim- John Connor (10 year old boy)
Actors: Arnold Schwarzenegger, Linda Hamilton, Robert Patrick
Soundtrack: Score by Brad Fiedel- sounds that imitate metal and connote running/chase scenes.
Trailer: ‘teaser’ http://www.youtube.com/watch?v=DxgLwrW9h_A
DYSTOPIAN -THE DAY AFTER TOMORROW (2004)
Written and directed by Roland Emmerich
Narrative themes: Separation from family/love interest/ natural
disaster/starvation/survival/conflict (between environmental scientists and government).
Disruption: Natural disasters- storm, earthquakes, tsunami, ice age/ environmental scientists
son alone in storm afflicted area.
Protagonist- environmental scientist (father of boy) strong, determined, capable
Antagonist- nature (weather-brought on by human race, animals) overpowers everyone/thing else in the
Victim- teenage boy (along with everyone else in New York) helpless, vulnerable
Actors: Dennis Quaid, Jake Gyllenhaal