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Using social media in your job search by Barbara Bix, BB Marketing Plus

Using social media in your job search by Barbara Bix, BB Marketing Plus



Description of how to use social media to get a job by Barbara Bix, BB Marketing Plus

Description of how to use social media to get a job by Barbara Bix, BB Marketing Plus



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    Using social media in your job search by Barbara Bix, BB Marketing Plus Using social media in your job search by Barbara Bix, BB Marketing Plus Presentation Transcript

    • Using Social Media In Your Job Search For Tufts Alumni by Barbara Bix, BB Marketing Plus, in November 2009
    • What are you hoping to get out of tonight’s session?
    • What does a job search involve? • Cultivating a network • Information interviews • Making a positive impression • Standing out from the crowd • Cementing relationships • Staying top of mind • In short, lots of social skills
    • Social media can accelerate the process
    • What is social media? • Blogs, and Linked In, and Twitter—Oh my! – Set of technologies that facilitate online interaction – Enables participants to discover, share, and discuss content (asynchronously)
    • Social media is about online conversations • Blogs • Microblogs • Communities • Networks
    • It begins with listening • Learn about market trends, industries, companies, people • Use social aggregators: – www.backtype.com – www.socialmention.com • Use bookmarking sites – www.digg.com – www.stumbleupon.com
    • But you also want to demonstrate that you have what employers seek • Expertise • Experience • Knowledge • Energy • Attitude • Professionalism
    • Social media can help you raise others’ awareness of these strengths
    • Here’s how:
    • Blogs What are Interactive journals they? How do Read to stay you use current, uncover them? trends Write to establish yourself as a thought leader, attract attention
    • Read others’ blogs to stay current & uncover trends and opportunities • Use blogs to complement trade journals • Tools – Search – Alerts – RSS feeds – Readers – Bookmarking sites
    • Use blogs to establish yourself as a thought leader • Create your own blog – Example: http://solutionmarketingblog.com/ – Tools “Theblog • Wordpress, Blogspot, Typepad demonstrates my – Get found: Optimize your blog capabilities and showcases my • Comment on others’ blogs work”
    • Microblogs What are Messaging tools (such as Twitter, they? status updates) How do Read to stay current, uncover trends you use them? Write to establish yourself as a thought leader, stay top of mind Build your network Postings
    • Stay current, uncover trends • Identify and “Follow” thought leaders • Set up search strings to monitor breaking news • Tools – Twitter Search – Tweetdeck – # Tags (e.g. #jobsearch, #socmedia)
    • Establish thought leadership, stay top of mind, build your network • Complements email – Associate your profile with news others find interesting – Encourages others to follow you • Tools – Direct message (DM) – Reply (@) – Retweet others’ posts (RT)
    • Postings • Search “Job Opportunity Boston” • Follow local companies that have twitter job feeds – @forresterjobs – @EMCCareers – @Raytheon_jobs
    • Communities What Online are watercoolers they? How do Converse with you use others that share them? your interests Build your network
    • Converse with peers • Join an existing community to build your professional network (e.g. www.wikibon.org) • Search for Boston meetups and tweetups • Start your own community
    • Reviews What User references are they? How do you use • People references them? (LI) • Company references (such as www.glassdoor.com
    • Social Networks What Community Centers are they? How do you use • Network development them? • Network maintenance • Network nurture
    • LinkedIn: The Job Search Hub • Resume • Cover letter • References • Also includes: – Blog – Microblog – Communities – Q and A, Slide share, book reviews
    • LinkedIn tips • Use the status update regularly • Comment on others’ updates • Find out if company is growing/shrinking • Think about what you want your references to say • Add key words to your profile
    • Facebook • That’s where your closest relationships are • The venue builds closer bonds • Pictures of kids, dogs strengthen personal bond • Cast a wide net, 50% of your contacts aren’t using LinkedIn Source isTweet to link from Keppie careers http://bit.ly/1oVLDm
    • Who has used • For a job search? social media? • LinkedIn? • Facebook? • Twitter? • How?
    • Tell us about your social media successes!
    • Tip: Be a good conversationalist • Listen more than you speak • Engage and encourage engagement • Have something interesting to say
    • Tip: Cultivate relationships • Follow conversational leads – Status links – Blogs • Acknowledge others’ accomplishments • Retweet their tweets • Reference their content • Follow up and follow through
    • Tip: Give before you get • Know what matters to your network – Read their status updates – Keep abreast of trends and posts that may affect them • Provide value – Contribute content that they’ll find of interest – Forward useful information
    • Tip: Let everyone know that you’re looking—and for what • Tweet • Status bars – LinkedIn – Facebook
    • Tip: Showcase your expertise • Resumes and references on LinkedIn • Blog • Digg, Delicious, Stumbleupon • Comments on other blogs • Comments in communities • Q and A on LinkedIn
    • Tip: Identify target companies • Use LI to find out: – Who’s hiring (group job opps) – Company growth rate: Number of new hires, number of people who left – Where former colleagues work
    • Tip: Prepare for interviews • Read the company blog • Read competitors’ blogs • Follow industry trends • Use LI to learn about the people with whom you’ll be interviewing • Use www.glassdoor.com to get the inside scoop
    • Tip: Stay top of mind • Tweet • Update your status bar regularly • Post to LinkedIn communities • Answer questions
    • Tip: The Internet is permanent and searchable • Consider optimizing your posts • Consciously choose your on-line persona – Venues – Connections – Content – Tone
    • Tip: Make a good impression • Be professional • Be helpful • Be a team player
    • Tip: Track what’s being said about you • You can’t control what people say • You can notice and follow up • Google alerts, Twitter mention, etc.
    • What are your concerns about using social media?
    • What’s your social networking plan for: • Cultivating a network? • Identifying opportunities? • Preparing for interviews? • Showcasing your expertise? • Staying top of mind?
    • • Improve efficiency with General tips aggregators, filters, and search tools • Use social media to supplement, not replace other activities
    • Get started today • Follow experts in your field • Identify some good places to work in your chosen locale • Polish your Linked In profile • Provide value to your network
    • MORE Resources • Chris Brogan Ebook: www.chrisbrogan.com/free-ebook-using-the- social-web-to-find-work/ • BB Marketing Plus blog http://www.bbmarketingplus.com/blog • Follow me on Twitter@bbmarketingplus
    • Thank you! • Barbara Bix, BB Marketing Plus • High- tech, health care, and professional service marketing • Leveraging customer knowledge to: – Develop compelling value propositions – Stay top of mind – Accelerate revenues • www.bbmarketingplus.com