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Using social media in your job search by Barbara Bix, BB Marketing Plus
 

Using social media in your job search by Barbara Bix, BB Marketing Plus

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Description of how to use social media to get a job by Barbara Bix, BB Marketing Plus

Description of how to use social media to get a job by Barbara Bix, BB Marketing Plus

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    Using social media in your job search by Barbara Bix, BB Marketing Plus Using social media in your job search by Barbara Bix, BB Marketing Plus Presentation Transcript

    • Using Social Media In Your Job Search For Tufts Alumni by Barbara Bix, BB Marketing Plus, in November 2009
    • What are you hoping to get out of tonight’s session?
    • What does a job search involve? • Cultivating a network • Information interviews • Making a positive impression • Standing out from the crowd • Cementing relationships • Staying top of mind • In short, lots of social skills
    • Social media can accelerate the process
    • What is social media? • Blogs, and Linked In, and Twitter—Oh my! – Set of technologies that facilitate online interaction – Enables participants to discover, share, and discuss content (asynchronously)
    • Social media is about online conversations • Blogs • Microblogs • Communities • Networks
    • It begins with listening • Learn about market trends, industries, companies, people • Use social aggregators: – www.backtype.com – www.socialmention.com • Use bookmarking sites – www.digg.com – www.stumbleupon.com
    • But you also want to demonstrate that you have what employers seek • Expertise • Experience • Knowledge • Energy • Attitude • Professionalism
    • Social media can help you raise others’ awareness of these strengths
    • Here’s how:
    • Blogs What are Interactive journals they? How do Read to stay you use current, uncover them? trends Write to establish yourself as a thought leader, attract attention
    • Read others’ blogs to stay current & uncover trends and opportunities • Use blogs to complement trade journals • Tools – Search – Alerts – RSS feeds – Readers – Bookmarking sites
    • Use blogs to establish yourself as a thought leader • Create your own blog – Example: http://solutionmarketingblog.com/ – Tools “Theblog • Wordpress, Blogspot, Typepad demonstrates my – Get found: Optimize your blog capabilities and showcases my • Comment on others’ blogs work”
    • Microblogs What are Messaging tools (such as Twitter, they? status updates) How do Read to stay current, uncover trends you use them? Write to establish yourself as a thought leader, stay top of mind Build your network Postings
    • Stay current, uncover trends • Identify and “Follow” thought leaders • Set up search strings to monitor breaking news • Tools – Twitter Search – Tweetdeck – # Tags (e.g. #jobsearch, #socmedia)
    • Establish thought leadership, stay top of mind, build your network • Complements email – Associate your profile with news others find interesting – Encourages others to follow you • Tools – Direct message (DM) – Reply (@) – Retweet others’ posts (RT)
    • Postings • Search “Job Opportunity Boston” • Follow local companies that have twitter job feeds – @forresterjobs – @EMCCareers – @Raytheon_jobs
    • Communities What Online are watercoolers they? How do Converse with you use others that share them? your interests Build your network
    • Converse with peers • Join an existing community to build your professional network (e.g. www.wikibon.org) • Search for Boston meetups and tweetups • Start your own community
    • Reviews What User references are they? How do you use • People references them? (LI) • Company references (such as www.glassdoor.com
    • Social Networks What Community Centers are they? How do you use • Network development them? • Network maintenance • Network nurture
    • LinkedIn: The Job Search Hub • Resume • Cover letter • References • Also includes: – Blog – Microblog – Communities – Q and A, Slide share, book reviews
    • LinkedIn tips • Use the status update regularly • Comment on others’ updates • Find out if company is growing/shrinking • Think about what you want your references to say • Add key words to your profile
    • Facebook • That’s where your closest relationships are • The venue builds closer bonds • Pictures of kids, dogs strengthen personal bond • Cast a wide net, 50% of your contacts aren’t using LinkedIn Source isTweet to link from Keppie careers http://bit.ly/1oVLDm
    • Who has used • For a job search? social media? • LinkedIn? • Facebook? • Twitter? • How?
    • Tell us about your social media successes!
    • Tip: Be a good conversationalist • Listen more than you speak • Engage and encourage engagement • Have something interesting to say
    • Tip: Cultivate relationships • Follow conversational leads – Status links – Blogs • Acknowledge others’ accomplishments • Retweet their tweets • Reference their content • Follow up and follow through
    • Tip: Give before you get • Know what matters to your network – Read their status updates – Keep abreast of trends and posts that may affect them • Provide value – Contribute content that they’ll find of interest – Forward useful information
    • Tip: Let everyone know that you’re looking—and for what • Tweet • Status bars – LinkedIn – Facebook
    • Tip: Showcase your expertise • Resumes and references on LinkedIn • Blog • Digg, Delicious, Stumbleupon • Comments on other blogs • Comments in communities • Q and A on LinkedIn
    • Tip: Identify target companies • Use LI to find out: – Who’s hiring (group job opps) – Company growth rate: Number of new hires, number of people who left – Where former colleagues work
    • Tip: Prepare for interviews • Read the company blog • Read competitors’ blogs • Follow industry trends • Use LI to learn about the people with whom you’ll be interviewing • Use www.glassdoor.com to get the inside scoop
    • Tip: Stay top of mind • Tweet • Update your status bar regularly • Post to LinkedIn communities • Answer questions
    • Tip: The Internet is permanent and searchable • Consider optimizing your posts • Consciously choose your on-line persona – Venues – Connections – Content – Tone
    • Tip: Make a good impression • Be professional • Be helpful • Be a team player
    • Tip: Track what’s being said about you • You can’t control what people say • You can notice and follow up • Google alerts, Twitter mention, etc.
    • What are your concerns about using social media?
    • What’s your social networking plan for: • Cultivating a network? • Identifying opportunities? • Preparing for interviews? • Showcasing your expertise? • Staying top of mind?
    • • Improve efficiency with General tips aggregators, filters, and search tools • Use social media to supplement, not replace other activities
    • Get started today • Follow experts in your field • Identify some good places to work in your chosen locale • Polish your Linked In profile • Provide value to your network
    • MORE Resources • Chris Brogan Ebook: www.chrisbrogan.com/free-ebook-using-the- social-web-to-find-work/ • BB Marketing Plus blog http://www.bbmarketingplus.com/blog • Follow me on Twitter@bbmarketingplus
    • Thank you! • Barbara Bix, BB Marketing Plus • High- tech, health care, and professional service marketing • Leveraging customer knowledge to: – Develop compelling value propositions – Stay top of mind – Accelerate revenues • www.bbmarketingplus.com