Branding a business the social media way by Barbara Bix, BB Marketing Plus


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Presentation on "Branding business the social media way" by Barbara Bix, BB Marketing Plus. Presented to professional service providers in early 2010

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Branding a business the social media way by Barbara Bix, BB Marketing Plus

  1. 1. Branding a business the social media way<br />
  2. 2. Differences: This presentation :<br />A 30,000 foot view<br />Targets Professional Service Providers<br />Provides a “sense” of the power of social media<br />Due to time constraints:<br />No detail<br />No implementation<br />If you find it valuable—and know of a company that wants to use social media to increase the power of their brand—please keep me in mind.<br />Drawn from a ½ day workshop for Corporations<br />
  3. 3. The conscious act of defining an identity that your target audiences will find attractive<br />Reinforcing that identity clearly, frequently, and consistently until your audiences come to think of your company or solutions as synonymous with that identify<br />What is branding?<br />
  4. 4. Reduce buyers’ risk<br />Give them perception they are purchasing a “known” quantity<br />Elevate your business above the competition<br />Why brand?<br />
  5. 5. User-generated content<br />Examples include:<br />Blogs<br />Microblogs, such as Twitter<br />LinkedIn<br />SlideShare<br />Review sites, such as yelp, or Amazon<br />Facebook<br />Utube<br />Flicker<br />Forums or Groups where members can post and comment on others’ posts<br />What is social media?<br />
  6. 6. Ways you can use social media to brand your business<br />With a focus on 3 of the 4 platforms that I believe are most important forprofessional service providers.<br />LinkedIn<br />Twitter<br />Blog<br />The 4th is Utube<br /> Which I don’t use as much<br />Now, I’d like to talk about<br />
  7. 7. Important for professsional service providers<br />Clients are buying the Principals--as well as the company or its solutions.<br />Everyone turns there first today when researching an individual<br />Making LinkedIn an important tool for personal branding<br />Linked In<br />
  8. 8. Collection of several social media tools<br />LinkedIn is more than a resume site<br />
  9. 9. Is the most powerful aspect of Linked In<br />Use it to:<br />Update your network about what you’re doing<br />Reinforce your brand<br />Stay top of mind<br />Follow what’s important to those in your network<br />Microblog (like Twitter)<br />
  10. 10. Testimonials (whatever you want others to most know about you)<br />Your blog or slide presentations (thought leadership)<br />Books you’re reading (e.g. I just posted AtulGawande)<br />LinkedInGroups (Listen for trends, concerns; become a resource)<br />Q&A<br />Other LinkedIn social media tools<br />
  11. 11. 140 character updates of what others are thinking or doing<br />May include links<br /><ul><li>You decide who you “follow”</li></ul>Is very powerful when paired with filtering tools such as Tweetdeck<br />Twitter<br />
  12. 12. Knowledge is Power<br />Helps you stay abreast of news and trends<br />Especially useful for professional service providers<br />
  13. 13. Search<br />Retweet<br />Reply<br />Key features:<br />
  14. 14. Ongong:<br />Follow:<br />Clients<br />Thought leaders<br />Publications<br />Set up permanent searches<br />Daily<br />Scan headlines<br />Clicking on interesting links to learn more<br />Occasionally:<br />Post<br />How I use it<br />
  15. 15. Twitter is primarily a listening tool<br />Don’tworry too much about posting<br />Use posts to converse with others:<br />Curate (Retweet or Reply)<br />Acknowledge<br />Ask for help<br />Tips<br />
  16. 16. Write your own<br />Post on others’ blogs<br />Blogs<br />
  17. 17. Boost SEO<br />Clarify thinking<br />Be seen as a thought leader<br />Engage with others with similar interests<br />Benefits<br />
  18. 18. What does your audience want to hear?<br />How will what you say affect your brand?<br />Privacy<br />Security<br />Considerations<br />
  19. 19. It’s here to stay<br />It will become mainstream<br />The tools will get better and better<br />The medium will become more and more powerful.<br />Predictions<br />
  20. 20. Social media is a powerful way to stay current<br />It’s also a great way to stay connected<br />It works best with the right tools<br />It’s most powerful when you use those tools strategically<br />Summary<br />