Your SlideShare is downloading. ×
Power of multichannel marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Power of multichannel marketing

478

Published on

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
478
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power of Multichannel Marketing
  • 2. Smart phones In just ONE DAY, you will have been exposed to 5,980 marketing messages across various media types and multiple channels Traditional mail Interactive messaging
  • 3. However, only 52 messages will get noticed... ...and only 4 will register.
  • 4. ONLY 4!
  • 5. The rules and channels of communication have changed! Bottom line ...
  • 6. That's where we can help... It's time for Multichannel Marketing
  • 7. Multichannel Marketing
    • Multichannel Marketing is the ability to drive marketing messages through one or more channels, such as:
    • Mobile Phone : Voice and text messaging
    • Email : Personal and business
    • Facebook
    • Twitter
    • Online membership forums : LinkedIn, special interests
    • Traditional mail
  • 8. Multichannel Marketing makes it possible to:
    • Improve response rates
    • Gather valuable customer data
    • Generate leads
    • Provides sales with key follow-up information
    • Provide timely,relevant services to customers
    • Deepen the customer relationship
  • 9. Anatomy of Multichannel Marketing Multichannel Marketing Engine Your customer data Your content Print Email PURL/QR Code Smart phone Landing page Social Media YOUR AUDIENCE CONVERT LEADS INTO SALES REVENUE CUSTOMER FEEDBACK Customer Acquisition Customer Retention Increased Sales MEASURE ROI
  • 10. Multichannel Marketing in action Key Strategy : Implement a simple Multichannel campaign using direct mail, personalized URLs, and QR Codes. Key Objective : Marketing team at a Chicago University was looking to increase student enrollment beyond Illinois residents.
  • 11. Direct mail postcard Personalized message Demographic appropriate image PURL
  • 12. Direct mail postcard - back side Personalized message Demographic appropriate image(s) PURL and QR Code
  • 13. Landing page: Directed from PURL or QR Code Personalized message Register for campus visit Survey for more information
  • 14. Profile page: Directed from Welcome page Capture contact information
  • 15. Thank you page: Directed from Profile page Confirm college visit
  • 16.
    • Multichannel Marketing campaigns are delivering the results you're looking for.
    • With just a few changes the results can be big:
    A typical direct mail campaign 1-2% RESPONSE RATE Campaigns with personalization ADD AN ADDITIONAL 10-15% RESPONSE RATE Campaigns with PURLs ADD AN ADDITIONAL 5-7% RESONSE RATE Conversions using PURLs 30-40% CONVERSION RATE
  • 17.
    • Multichannel Marketing campaigns are delivering the results you're looking for.
    • With just a few changes the results can be big:
    Look at what else is going up: Increased customer loyalty Increased customer data collection Increased customer tracking Increased customer reach-ability
  • 18. Are you ready to COMPETE? Are you ready to GET NOTICED? Are you ready to SUCCEED?
  • 19. WE CAN HELP!

×