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Power of multichannel marketing
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Power of multichannel marketing


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  • 1. The Power of Multichannel Marketing
  • 2. Smart phones In just ONE DAY, you will have been exposed to 5,980 marketing messages across various media types and multiple channels Traditional mail Interactive messaging
  • 3. However, only 52 messages will get noticed... ...and only 4 will register.
  • 4. ONLY 4!
  • 5. The rules and channels of communication have changed! Bottom line ...
  • 6. That's where we can help... It's time for Multichannel Marketing
  • 7. Multichannel Marketing
    • Multichannel Marketing is the ability to drive marketing messages through one or more channels, such as:
    • Mobile Phone : Voice and text messaging
    • Email : Personal and business
    • Facebook
    • Twitter
    • Online membership forums : LinkedIn, special interests
    • Traditional mail
  • 8. Multichannel Marketing makes it possible to:
    • Improve response rates
    • Gather valuable customer data
    • Generate leads
    • Provides sales with key follow-up information
    • Provide timely,relevant services to customers
    • Deepen the customer relationship
  • 9. Anatomy of Multichannel Marketing Multichannel Marketing Engine Your customer data Your content Print Email PURL/QR Code Smart phone Landing page Social Media YOUR AUDIENCE CONVERT LEADS INTO SALES REVENUE CUSTOMER FEEDBACK Customer Acquisition Customer Retention Increased Sales MEASURE ROI
  • 10. Multichannel Marketing in action Key Strategy : Implement a simple Multichannel campaign using direct mail, personalized URLs, and QR Codes. Key Objective : Marketing team at a Chicago University was looking to increase student enrollment beyond Illinois residents.
  • 11. Direct mail postcard Personalized message Demographic appropriate image PURL
  • 12. Direct mail postcard - back side Personalized message Demographic appropriate image(s) PURL and QR Code
  • 13. Landing page: Directed from PURL or QR Code Personalized message Register for campus visit Survey for more information
  • 14. Profile page: Directed from Welcome page Capture contact information
  • 15. Thank you page: Directed from Profile page Confirm college visit
  • 16.
    • Multichannel Marketing campaigns are delivering the results you're looking for.
    • With just a few changes the results can be big:
    A typical direct mail campaign 1-2% RESPONSE RATE Campaigns with personalization ADD AN ADDITIONAL 10-15% RESPONSE RATE Campaigns with PURLs ADD AN ADDITIONAL 5-7% RESONSE RATE Conversions using PURLs 30-40% CONVERSION RATE
  • 17.
    • Multichannel Marketing campaigns are delivering the results you're looking for.
    • With just a few changes the results can be big:
    Look at what else is going up: Increased customer loyalty Increased customer data collection Increased customer tracking Increased customer reach-ability
  • 18. Are you ready to COMPETE? Are you ready to GET NOTICED? Are you ready to SUCCEED?
  • 19. WE CAN HELP!