Your SlideShare is downloading. ×
0
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Power of multichannel marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Power of multichannel marketing

486

Published on

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
486
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power of Multichannel Marketing
  • 2. Smart phones In just ONE DAY, you will have been exposed to 5,980 marketing messages across various media types and multiple channels Traditional mail Interactive messaging
  • 3. However, only 52 messages will get noticed... ...and only 4 will register.
  • 4. ONLY 4!
  • 5. The rules and channels of communication have changed! Bottom line ...
  • 6. That's where we can help... It's time for Multichannel Marketing
  • 7. Multichannel Marketing
    • Multichannel Marketing is the ability to drive marketing messages through one or more channels, such as:
    • Mobile Phone : Voice and text messaging
    • Email : Personal and business
    • Facebook
    • Twitter
    • Online membership forums : LinkedIn, special interests
    • Traditional mail
  • 8. Multichannel Marketing makes it possible to:
    • Improve response rates
    • Gather valuable customer data
    • Generate leads
    • Provides sales with key follow-up information
    • Provide timely,relevant services to customers
    • Deepen the customer relationship
  • 9. Anatomy of Multichannel Marketing Multichannel Marketing Engine Your customer data Your content Print Email PURL/QR Code Smart phone Landing page Social Media YOUR AUDIENCE CONVERT LEADS INTO SALES REVENUE CUSTOMER FEEDBACK Customer Acquisition Customer Retention Increased Sales MEASURE ROI
  • 10. Multichannel Marketing in action Key Strategy : Implement a simple Multichannel campaign using direct mail, personalized URLs, and QR Codes. Key Objective : Marketing team at a Chicago University was looking to increase student enrollment beyond Illinois residents.
  • 11. Direct mail postcard Personalized message Demographic appropriate image PURL
  • 12. Direct mail postcard - back side Personalized message Demographic appropriate image(s) PURL and QR Code
  • 13. Landing page: Directed from PURL or QR Code Personalized message Register for campus visit Survey for more information
  • 14. Profile page: Directed from Welcome page Capture contact information
  • 15. Thank you page: Directed from Profile page Confirm college visit
  • 16.
    • Multichannel Marketing campaigns are delivering the results you're looking for.
    • With just a few changes the results can be big:
    A typical direct mail campaign 1-2% RESPONSE RATE Campaigns with personalization ADD AN ADDITIONAL 10-15% RESPONSE RATE Campaigns with PURLs ADD AN ADDITIONAL 5-7% RESONSE RATE Conversions using PURLs 30-40% CONVERSION RATE
  • 17.
    • Multichannel Marketing campaigns are delivering the results you're looking for.
    • With just a few changes the results can be big:
    Look at what else is going up: Increased customer loyalty Increased customer data collection Increased customer tracking Increased customer reach-ability
  • 18. Are you ready to COMPETE? Are you ready to GET NOTICED? Are you ready to SUCCEED?
  • 19. WE CAN HELP!

×