Smartphones                              Barbara Bermes                               Lunch & Learn                       ...
2       Overview       ‣ What does smart mean to us?       ‣ Evolution and purpose of Mobile Phones       ‣ The power of s...
3       smart (adj.) on dictionary.comTuesday, October 16, 2012
4       smart (adj.) on dictionary.com       ‣ quick or prompt in action [...]       ‣ having or showing quick intelligenc...
5                                                6.8 billion people in the world                            Photo: http://...
6                            3.4 billion people with mobile devices                                                       ...
7                                     rememb                            Remember those...                                 ...
8       We used to see mobile phones as                            a device to purely communicate via                     ...
9       What could my mobile phone do?                            Text                                   Talk             ...
10       We used to see mobile phones as                             a device to do                                busines...
11       We used to see mobile phones as                               a device to                            listen music...
12       Past: Mobile Phones       ‣ Targeted to specific activitiesTuesday, October 16, 2012
13       Now ...       ‣ It’s an always on, always connected device - we can         choose what to do with itTuesday, Oct...
14       smart (adj.) on dictionary.com                                    Confidential & ProprietaryTuesday, October 16, 2...
15       smart (adj.) on dictionary.com       ‣ quick or prompt in action [...]           not only responding to calls qui...
16 “Toronto resident Jason Wieler took the photo of the fare collector at McCowan station just before 10 p.m. on Jan. 9, b...
17       smart (adj.) on dictionary.com       ‣ having or showing quick intelligence or         ready mental capability [....
18http://www.pavingways.com/mobile-widget-wiki/app-store-overviewTuesday, October 16, 2012
19       smart (adj.) on dictionary.com       ‣ clever, witty, or readily effective [...]                                 ...
20Tuesday, October 16, 2012
21       smart (adj.) on dictionary.com       ‣ dashingly or impressively neat or trim         in appearance [...]Tuesday,...
22Tuesday, October 16, 2012
23                                                                                      Unique Benefits    First truly pers...
24                                          Mobile Context                    Learning                    Chat            ...
25           A people’s always-on companion                        Home                                     93% On-the-Go ...
26       Smartphones serve as pocket computer and       extend desktop experience       Smart phone activities within past...
27       What we are willing to give up to keep our       smartphones         Internet usage on smartphone            43% ...
28                            http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpg        ...
29       Who uses their smart phone to       call anymore?                            http://higher-and-higher.com/wp-cont...
30       Mobile Device Fragmentation       ‣ Devices come in many forms       ‣ The main factors for the diversity are har...
31Tuesday, October 16, 2012
32                            The idea of mobile appsTuesday, October 16, 2012
33       Infographic       ‣ August 2011, This is Mobile (thisismobile.com)                               http://www.thisi...
34                            http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/Tuesday, Oct...
35                            http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/            ...
36                             (end)                            @bbinto                                      Confidential &...
Upcoming SlideShare
Loading in …5
×

Smartphones in Today's World

466
-1

Published on

Evolution and purpose of mobile phones

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
466
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Smartphones in Today's World

  1. 1. Smartphones Barbara Bermes Lunch & Learn September 2011 Confidential & ProprietaryTuesday, October 16, 2012
  2. 2. 2 Overview ‣ What does smart mean to us? ‣ Evolution and purpose of Mobile Phones ‣ The power of smartphones: the every-day pocket computer ‣ Mobile Phone Fragmentation ‣ Mobile Apps and StoresTuesday, October 16, 2012
  3. 3. 3 smart (adj.) on dictionary.comTuesday, October 16, 2012
  4. 4. 4 smart (adj.) on dictionary.com ‣ quick or prompt in action [...] ‣ having or showing quick intelligence or ready mental capability [...] ‣ clever, witty, or readily effective [...] ‣ dashingly or impressively neat or trim in appearance [...] Confidential & ProprietaryTuesday, October 16, 2012
  5. 5. 5 6.8 billion people in the world Photo: http://www.robert-alonso-photos.com/wp-content/uploads/2009/08/3ConeyIslandBeach.jpgTuesday, October 16, 2012
  6. 6. 6 3.4 billion people with mobile devices Flickr: BatikartTuesday, October 16, 2012
  7. 7. 7 rememb Remember those... thes http://www.flickr.com/photos/lonelyfox/4Tuesday, October 16, 2012
  8. 8. 8 We used to see mobile phones as a device to purely communicate via talk or text 2000: My first cell phone, 2-line display with beautiful extendable antennaTuesday, October 16, 2012
  9. 9. 9 What could my mobile phone do? Text Talk Confidential & ProprietaryTuesday, October 16, 2012
  10. 10. 10 We used to see mobile phones as a device to do business Confidential & ProprietaryTuesday, October 16, 2012
  11. 11. 11 We used to see mobile phones as a device to listen music to Confidential & ProprietaryTuesday, October 16, 2012
  12. 12. 12 Past: Mobile Phones ‣ Targeted to specific activitiesTuesday, October 16, 2012
  13. 13. 13 Now ... ‣ It’s an always on, always connected device - we can choose what to do with itTuesday, October 16, 2012
  14. 14. 14 smart (adj.) on dictionary.com Confidential & ProprietaryTuesday, October 16, 2012
  15. 15. 15 smart (adj.) on dictionary.com ‣ quick or prompt in action [...] not only responding to calls quickly but also ...Tuesday, October 16, 2012
  16. 16. 16 “Toronto resident Jason Wieler took the photo of the fare collector at McCowan station just before 10 p.m. on Jan. 9, but said it took him a while to get around to posting it on Twitpic.”, CBC.ca, TTC to investigate sleeping fare collector http://www.cbc.ca/news/canada/toronto/story/2010/01/22/snoozing-ttc.htmlTuesday, October 16, 2012
  17. 17. 17 smart (adj.) on dictionary.com ‣ having or showing quick intelligence or ready mental capability [...] Confidential & ProprietaryTuesday, October 16, 2012
  18. 18. 18http://www.pavingways.com/mobile-widget-wiki/app-store-overviewTuesday, October 16, 2012
  19. 19. 19 smart (adj.) on dictionary.com ‣ clever, witty, or readily effective [...] Confidential & ProprietaryTuesday, October 16, 2012
  20. 20. 20Tuesday, October 16, 2012
  21. 21. 21 smart (adj.) on dictionary.com ‣ dashingly or impressively neat or trim in appearance [...]Tuesday, October 16, 2012
  22. 22. 22Tuesday, October 16, 2012
  23. 23. 23 Unique Benefits First truly personal mass media Permanently carried First “always on” mass media Built-in payment channelhttp://www.flickr.com/photos/blogumentary/3947228410/sizes/o/in/faves-caseymckinnon/ Source: http://en.wikipedia.org/wiki/Seven_mass_media Tuesday, October 16, 2012
  24. 24. 24 Mobile Context Learning Chat Discovery Work Music Camera Sharing Play Readinghttp://www.flickr.com/photos/jcfrog/4692750598Tuesday, October 16, 2012
  25. 25. 25 A people’s always-on companion Home 93% On-the-Go (e.g. walking) 87% In a store 77% Restaurant 73% Work 72% At a social gathering 66% Cafe or coffee shop 54% Doctor’s office 53% Airport 50% Library 32% School 29%Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013) Q. Where do you use yoursmartphone http://www.flickr.com/photos/wonderdawg777/662293238Tuesday, October 16, 2012
  26. 26. 26 Smartphones serve as pocket computer and extend desktop experience Smart phone activities within past week, excluding calls 81% Browsed the Internet 77% Used a search engine 68% Used an app 48% Watched videosSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011Base: Smartphone Users (5013) Q. Aside from making or receiving calls, which of the following activities, if any, have you done onyour smartphone in the past week? http://random.hydryad.com/handy-dandy-iphone-pocket.jpgTuesday, October 16, 2012
  27. 27. 27 What we are willing to give up to keep our smartphones Internet usage on smartphone 43% 36% 26% 20% Beer Chocolate High Heels Cable TVSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base:Smartphone Users (5013). Q. Which of the following things would you be willing to give up for an entire month, in exchange forcontinuing to use the Internet on your smartphone? http://random.hydryad.com/handy-dandy-iphone-pocket.jpgTuesday, October 16, 2012
  28. 28. 28 http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpg http://www.flickr.com/photos/20923094@N04/3071557839/Tuesday, October 16, 2012
  29. 29. 29 Who uses their smart phone to call anymore? http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpgTuesday, October 16, 2012
  30. 30. 30 Mobile Device Fragmentation ‣ Devices come in many forms ‣ The main factors for the diversity are hardware & software http://www.flickr.com/photos/davepatten/124418044/sizes/l/in/photostream/Tuesday, October 16, 2012
  31. 31. 31Tuesday, October 16, 2012
  32. 32. 32 The idea of mobile appsTuesday, October 16, 2012
  33. 33. 33 Infographic ‣ August 2011, This is Mobile (thisismobile.com) http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/Tuesday, October 16, 2012
  34. 34. 34 http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/Tuesday, October 16, 2012
  35. 35. 35 http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/ Confidential & ProprietaryTuesday, October 16, 2012
  36. 36. 36 (end) @bbinto Confidential & ProprietaryTuesday, October 16, 2012
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×