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Smartphones in Today's World

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Evolution and purpose of mobile phones

Evolution and purpose of mobile phones

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  • 1. Smartphones Barbara Bermes Lunch & Learn September 2011 Confidential & ProprietaryTuesday, October 16, 2012
  • 2. 2 Overview ‣ What does smart mean to us? ‣ Evolution and purpose of Mobile Phones ‣ The power of smartphones: the every-day pocket computer ‣ Mobile Phone Fragmentation ‣ Mobile Apps and StoresTuesday, October 16, 2012
  • 3. 3 smart (adj.) on dictionary.comTuesday, October 16, 2012
  • 4. 4 smart (adj.) on dictionary.com ‣ quick or prompt in action [...] ‣ having or showing quick intelligence or ready mental capability [...] ‣ clever, witty, or readily effective [...] ‣ dashingly or impressively neat or trim in appearance [...] Confidential & ProprietaryTuesday, October 16, 2012
  • 5. 5 6.8 billion people in the world Photo: http://www.robert-alonso-photos.com/wp-content/uploads/2009/08/3ConeyIslandBeach.jpgTuesday, October 16, 2012
  • 6. 6 3.4 billion people with mobile devices Flickr: BatikartTuesday, October 16, 2012
  • 7. 7 rememb Remember those... thes http://www.flickr.com/photos/lonelyfox/4Tuesday, October 16, 2012
  • 8. 8 We used to see mobile phones as a device to purely communicate via talk or text 2000: My first cell phone, 2-line display with beautiful extendable antennaTuesday, October 16, 2012
  • 9. 9 What could my mobile phone do? Text Talk Confidential & ProprietaryTuesday, October 16, 2012
  • 10. 10 We used to see mobile phones as a device to do business Confidential & ProprietaryTuesday, October 16, 2012
  • 11. 11 We used to see mobile phones as a device to listen music to Confidential & ProprietaryTuesday, October 16, 2012
  • 12. 12 Past: Mobile Phones ‣ Targeted to specific activitiesTuesday, October 16, 2012
  • 13. 13 Now ... ‣ It’s an always on, always connected device - we can choose what to do with itTuesday, October 16, 2012
  • 14. 14 smart (adj.) on dictionary.com Confidential & ProprietaryTuesday, October 16, 2012
  • 15. 15 smart (adj.) on dictionary.com ‣ quick or prompt in action [...] not only responding to calls quickly but also ...Tuesday, October 16, 2012
  • 16. 16 “Toronto resident Jason Wieler took the photo of the fare collector at McCowan station just before 10 p.m. on Jan. 9, but said it took him a while to get around to posting it on Twitpic.”, CBC.ca, TTC to investigate sleeping fare collector http://www.cbc.ca/news/canada/toronto/story/2010/01/22/snoozing-ttc.htmlTuesday, October 16, 2012
  • 17. 17 smart (adj.) on dictionary.com ‣ having or showing quick intelligence or ready mental capability [...] Confidential & ProprietaryTuesday, October 16, 2012
  • 18. 18http://www.pavingways.com/mobile-widget-wiki/app-store-overviewTuesday, October 16, 2012
  • 19. 19 smart (adj.) on dictionary.com ‣ clever, witty, or readily effective [...] Confidential & ProprietaryTuesday, October 16, 2012
  • 20. 20Tuesday, October 16, 2012
  • 21. 21 smart (adj.) on dictionary.com ‣ dashingly or impressively neat or trim in appearance [...]Tuesday, October 16, 2012
  • 22. 22Tuesday, October 16, 2012
  • 23. 23 Unique Benefits First truly personal mass media Permanently carried First “always on” mass media Built-in payment channelhttp://www.flickr.com/photos/blogumentary/3947228410/sizes/o/in/faves-caseymckinnon/ Source: http://en.wikipedia.org/wiki/Seven_mass_media Tuesday, October 16, 2012
  • 24. 24 Mobile Context Learning Chat Discovery Work Music Camera Sharing Play Readinghttp://www.flickr.com/photos/jcfrog/4692750598Tuesday, October 16, 2012
  • 25. 25 A people’s always-on companion Home 93% On-the-Go (e.g. walking) 87% In a store 77% Restaurant 73% Work 72% At a social gathering 66% Cafe or coffee shop 54% Doctor’s office 53% Airport 50% Library 32% School 29%Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013) Q. Where do you use yoursmartphone http://www.flickr.com/photos/wonderdawg777/662293238Tuesday, October 16, 2012
  • 26. 26 Smartphones serve as pocket computer and extend desktop experience Smart phone activities within past week, excluding calls 81% Browsed the Internet 77% Used a search engine 68% Used an app 48% Watched videosSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011Base: Smartphone Users (5013) Q. Aside from making or receiving calls, which of the following activities, if any, have you done onyour smartphone in the past week? http://random.hydryad.com/handy-dandy-iphone-pocket.jpgTuesday, October 16, 2012
  • 27. 27 What we are willing to give up to keep our smartphones Internet usage on smartphone 43% 36% 26% 20% Beer Chocolate High Heels Cable TVSource: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base:Smartphone Users (5013). Q. Which of the following things would you be willing to give up for an entire month, in exchange forcontinuing to use the Internet on your smartphone? http://random.hydryad.com/handy-dandy-iphone-pocket.jpgTuesday, October 16, 2012
  • 28. 28 http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpg http://www.flickr.com/photos/20923094@N04/3071557839/Tuesday, October 16, 2012
  • 29. 29 Who uses their smart phone to call anymore? http://higher-and-higher.com/wp-content/uploads/2011/03/cellphone_usage-590x3193.jpgTuesday, October 16, 2012
  • 30. 30 Mobile Device Fragmentation ‣ Devices come in many forms ‣ The main factors for the diversity are hardware & software http://www.flickr.com/photos/davepatten/124418044/sizes/l/in/photostream/Tuesday, October 16, 2012
  • 31. 31Tuesday, October 16, 2012
  • 32. 32 The idea of mobile appsTuesday, October 16, 2012
  • 33. 33 Infographic ‣ August 2011, This is Mobile (thisismobile.com) http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/Tuesday, October 16, 2012
  • 34. 34 http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/Tuesday, October 16, 2012
  • 35. 35 http://www.thisismobile.com/2011/08/infographic-the-app-store-wars-whos-winning/ Confidential & ProprietaryTuesday, October 16, 2012
  • 36. 36 (end) @bbinto Confidential & ProprietaryTuesday, October 16, 2012