by Berlin Asong, Academic, Strategic (Marketing) Management on Oct 03, 2011
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What is strategic planning? ...
What is strategic planning?
Identify and explain different levels of planning in organisations.
Understand the relationship between corporate & functional plans.
What should be included in the strategic plan?
Evaluate the role of strategic planning.
What are the benefits of strategic planning to the firm?
What challenges are associated with strategic planning?
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