Socially Responsible Marketing
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What are firms often criticised of? ...
What are firms often criticised of?
Understand the link between those criticisms and the subject of ethics.
How should firms respond to those criticism?
Understanding the challenges to ethical decision-making.
What is Green Marketing?
Is green marketing a fad?
What is Corporate Social Responsibility (CSR)?.
Understand the drivers of CSR.
Do firms benefit from engaging in CSR activities?
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