Search

Social Responsibility Marketing

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

10 comments

Comments 1 - 10 of 10 previous next Post a comment

  • + zezoone zezoone 5 months ago
    ilike it really
    thanks man and dont care about annoying opinion
  • + glpdar glpdar 6 months ago
    Excellent, outstanding! Very graphic!
  • + hawaiiscott hawaiiscott 6 months ago
    hawaiiscott@hotmail.com would like a copy too. Well done!
  • + zuhal ZUHAL S 6 months ago
    WELL DONE THANK YOU
  • + jamadrid EduTechNia 501 c 3 Nonprofit 6 months ago
    Very persuasive and educational. Slide 100 should say CSR. Congratulations!
  • + einis einis 6 months ago
    very naive presentation, numerous facts are misleading and taken out of context. really sad that people are buying into this so openheartedly
  • + punit9july punit kumar 6 months ago
    Its is so educative and create general awareness .......Its awesome .
  • + bberlinn Berlin Asong 6 months ago
    Because of increasing interest in this presentation, the file is now available for download from slideshare for a limited period. Thanks for your appreciation and interest.
  • + rannoush Rana Sukkarieh 6 months ago
    well done. it would be great if we can download it, or may be you can send to r_sukkarieh@hotmail.com
  • + banghia VietnamMarcom, UEH (university) 6 months ago
    it is so well research !
Post a comment
Embed Video
Edit your comment Cancel

Notes on slide 1

28 Favorites

Social Responsibility Marketing - Presentation Transcript

  1. “ The values an individual uses to interpret whether any particular action or behaviour is considered acceptable or appropriate. ” Peter Stanwick & Sarah Stanwick (2009)“Understanding Business Ethics” © 2009 Berlin Asong. All rights reserved. 3
  2. “Study of Morality” © 2009 Berlin Asong. All rights reserved. 4
  3. “ The Study of Right & Wrong ” © 2009 Berlin Asong. All rights reserved. 5
  4. © 2009 Berlin Asong. All rights reserved. 6
  5. © 2009 Berlin Asong. All rights reserved. 7
  6. © 2009 Berlin Asong. All rights reserved. 8
  7. © 2009 Berlin Asong. All rights reserved. 9
  8. © 2009 Berlin Asong. All rights reserved. 10
  9. © 2009 Berlin Asong. All rights reserved. 11
  10. © 2009 Berlin Asong. All rights reserved. 12
  11. © 2009 Berlin Asong. All rights reserved. 13
  12. What is right & wrong is often subjective . © 2009 Berlin Asong. All rights reserved. 14
  13. Is it right or wrong for using corn to produce bio-fuels when 9 million people (5 million are children) die each year because of hunger? Causes of Hunger are related to Poverty www.globalissues.org © 2009 Berlin Asong. All rights reserved. 15
  14. What is right & wrong is universally non-binding . © 2009 Berlin Asong. All rights reserved. 16
  15. © 2009 Berlin Asong. All rights reserved. 17
  16. “ The collective values of a business organization that can be used to evaluate whether the behaviour of the collective members of the organization are considered acceptable and appropriate. ” Peter Stanwick & Sarah Stanwick (2009)“Understanding Business Ethics” © 2009 Berlin Asong. All rights reserved. 19
  17. © 2009 Berlin Asong. All rights reserved. 20
  18. © 2009 Berlin Asong. All rights reserved. 21
  19. © 2009 Berlin Asong. All rights reserved. 22
  20. © 2009 Berlin Asong. All rights reserved. 23
  21. © 2009 Berlin Asong. All rights reserved. 24
  22. © 2009 Berlin Asong. All rights reserved. 26
  23. © 2009 Berlin Asong. All rights reserved. 27
  24. © 2009 Berlin Asong. All rights reserved. 28
  25. © 2009 Berlin Asong. All rights reserved. 29
  26. © 2009 Berlin Asong. All rights reserved. 30
  27. © 2009 Berlin Asong. All rights reserved. 32
  28. © 2009 Berlin Asong. All rights reserved. 33
  29. © 2009 Berlin Asong. All rights reserved. 34
  30. © 2009 Berlin Asong. All rights reserved. 35
  31. © 2009 Berlin Asong. All rights reserved. 36
  32. People © 2009 Berlin Asong. All rights reserved. 37
  33. © 2009 Berlin Asong. All rights reserved. 38
  34. © 2009 Berlin Asong. All rights reserved. 39
  35. © 2009 Berlin Asong. All rights reserved. 40
  36. Poor people pay for the same products | services as the rich. © 2009 Berlin Asong. All rights reserved. 41
  37. Poor people pay for the same products | services as the rich. © 2009 Berlin Asong. All rights reserved. 42
  38. © 2009 Berlin Asong. All rights reserved. 43
  39. © 2009 Berlin Asong. All rights reserved. 44
  40. Product © 2009 Berlin Asong. All rights reserved. 45
  41. © 2009 Berlin Asong. All rights reserved. 46
  42. Mattel Recalls Toys – August 2007 © 2009 Berlin Asong. All rights reserved. 47
  43. © 2009 Berlin Asong. All rights reserved. 48
  44. © 2009 Berlin Asong. All rights reserved. 49
  45. Deceptive packaging Spending too much on attractive packaging. © 2009 Berlin Asong. All rights reserved. 50
  46. © 2009 Berlin Asong. All rights reserved. 51
  47. Pricing © 2009 Berlin Asong. All rights reserved. 52
  48. © 2009 Berlin Asong. All rights reserved. 53
  49. Hidden charges © 2009 Berlin Asong. All rights reserved. 54
  50. © 2009 Berlin Asong. All rights reserved. 55
  51. Sales People © 2009 Berlin Asong. All rights reserved. 56
  52. Salespeople use high-pressure selling that persuades people to buy goods they had no intention of buying © 2009 Berlin Asong. All rights reserved. 57
  53. Lending loans to people with very poor credit ratings. © 2009 Berlin Asong. All rights reserved. 58
  54. Advertising © 2009 Berlin Asong. All rights reserved. 59
  55. Burger King to scrap ad after complaint © 2009 Berlin Asong. All rights reserved. 60
  56. Glamorises thinness Italian Model Isabello Caro featured in anti-anorexic AD © 2009 Berlin Asong. All rights reserved. 61
  57. D& G ad purports “gang-rape” | “women as objects of lust” © 2009 Berlin Asong. All rights reserved. 62
  58. Fair trade or Greed trade © 2009 Berlin Asong. All rights reserved. 63
  59. Cultural imperialism eroding sub | national cultures © 2009 Berlin Asong. All rights reserved. 64
  60. Nestle accused for glamorising bottled feeds over breastfeeds. © 2009 Berlin Asong. All rights reserved. 65
  61. © 2009 Berlin Asong. All rights reserved. 66
  62. Ethical Decisions © 2009 Berlin Asong. All rights reserved. 68
  63. A choice made between two or more available alternatives of an ethical nature. © 2009 Berlin Asong. All rights reserved. 69
  64. “ The moral basis or implications of a decision situation. ” © 2009 Berlin Asong. All rights reserved. 70
  65. © 2009 Berlin Asong. All rights reserved. 71
  66. © 2009 Berlin Asong. All rights reserved. 72
  67. Ethical Dilemma © 2009 Berlin Asong. All rights reserved. 73
  68. “ ” © 2009 Berlin Asong. All rights reserved. 74
  69. Food vs. Fuel Using corn to make bio-fuel (alternative fuel to power vehicles) when 9 million people (5 million are children) die each year of hunger? Causes of Hunger are related to Poverty www.globalissues.org © 2009 Berlin Asong. All rights reserved. 75
  70. Stakeholder Relationships © 2009 Berlin Asong. All rights reserved. 76
  71. — Doyle & Stern, 2006 © 2009 Berlin Asong. All rights reserved. 77
  72. Green Marketing © 2009 Berlin Asong. All rights reserved. 78
  73. “ Describes the approach of producing, pricing, promoting, and distributing products | services in ways that are safe for consumption and friendly to the environment. ” © 2009 Berlin Asong. All rights reserved. 79
  74. © 2009 Berlin Asong. All rights reserved. 80
  75. CSR © 2009 Berlin Asong. All rights reserved. 81
  76. © 2009 Berlin Asong. All rights reserved. 82
  77. © 2009 Berlin Asong. All rights reserved. 83
  78. © 2009 Berlin Asong. All rights reserved. 84
  79. “ Organisations should go beyond the traditional motive of profit-maximisation by incorporating environmental, & social values into business practices. ” © 2009 Berlin Asong. All rights reserved. 85
  80. … firms must have a conscience © 2009 Berlin Asong. All rights reserved. 86
  81. © 2009 Berlin Asong. All rights reserved. 87
  82. © 2009 Berlin Asong. All rights reserved. 88
  83. © 2009 Berlin Asong. All rights reserved. 89
  84. What led to the rise of CSR? © 2009 Berlin Asong. All rights reserved. 90
  85. 1 © 2009 Berlin Asong. All rights reserved. 91
  86. © 2009 Berlin Asong. All rights reserved. 92
  87. 2 © 2009 Berlin Asong. All rights reserved. 93
  88. © 2009 Berlin Asong. All rights reserved. 94
  89. © 2009 Berlin Asong. All rights reserved. 95
  90. © 2009 Berlin Asong. All rights reserved. 96
  91. 3 © 2009 Berlin Asong. All rights reserved. 97
  92. © 2009 Berlin Asong. All rights reserved. 98
  93. © 2009 Berlin Asong. All rights reserved. 99
  94. © 2009 Berlin Asong. All rights reserved. 100
  95. © 2009 Berlin Asong. All rights reserved. 101
  96. 1 © 2009 Berlin Asong. All rights reserved. 102
  97. © 2009 Berlin Asong. All rights reserved. 103
  98. © 2009 Berlin Asong. All rights reserved. 104
  99. © 2009 Berlin Asong. All rights reserved. 105
  100. © 2009 Berlin Asong. All rights reserved. 106
  101. © 2009 Berlin Asong. All rights reserved. 107
  102. 2 © 2009 Berlin Asong. All rights reserved. 108
  103. Retain & attract talented people © 2009 Berlin Asong. All rights reserved. 109
  104. 3 © 2009 Berlin Asong. All rights reserved. 110
  105. 4 © 2009 Berlin Asong. All rights reserved. 111
  106. Source: Bonini, McKillop, & Mendonca 2007 © 2009 Berlin Asong. All rights reserved. 112
  107. CSR as a license to operate © 2009 Berlin Asong. All rights reserved. 113
  108. 5 © 2009 Berlin Asong. All rights reserved. 114
  109. — Porter & Kramer (2006) Strategy & Society, HBR © 2009 Berlin Asong. All rights reserved. 115
  110. Toyota’s early response to public concern about auto emissions gave rise to the hybrid-engine Prius. The Prius has not only significantly reduced pollutants; it’s given Toyota an enviable lead over rivals in hybrid technology. © 2009 Berlin Asong. All rights reserved. 116
  111. 6 Companies being corporate citizens have moral imperative © 2009 Berlin Asong. All rights reserved. 117
  112. Former Danone Group CEO Antoine Riboud oriented his company to pursue social and economic goals. – 1970s © 2009 Berlin Asong. All rights reserved. 118
  113. © 2009 Berlin Asong. All rights reserved. 119
  114. © 2009 Berlin Asong. All rights reserved. 120
  115. CSR Doesn’t Pay © 2009 Berlin Asong. All rights reserved. 121
  116. 1 © 2009 Berlin Asong. All rights reserved. 122
  117. CSR seen as whitewashing © 2009 Berlin Asong. All rights reserved. 123
  118. 2 © 2009 Berlin Asong. All rights reserved. 124
  119. © 2009 Berlin Asong. All rights reserved. 125
  120. © 2009 Berlin Asong. All rights reserved. 126
  121. © 2009 Berlin Asong. All rights reserved. 127
  122. © 2009 Berlin Asong. All rights reserved. 128
  123. Perspective I Descriptive Ethics © 2009 Berlin Asong. All rights reserved. 129
  124. P1: What is it? P2: We have two dead bodies. P3: They were working on a project at the Stern office. P2: We found this note on one of the bodies. © 2009 Berlin Asong. All rights reserved. 130
  125. © 2009 Berlin Asong. All rights reserved. 131
  126. © 2009 Berlin Asong. All rights reserved. 132
  127. © 2009 Berlin Asong. All rights reserved. 133
  128. Perspective II Analytical Ethics © 2009 Berlin Asong. All rights reserved. 134
  129. P1: Last week victim A reported a suspicious accounting irregularity to the FSA? P2: ... Certainly against the wishes of her superiors. P3: The manner of dead points to a possible murder. P2: We must not reveal our lead till everyone in the company is interviewed. © 2009 Berlin Asong. All rights reserved. 135
  130. Interpretive © 2009 Berlin Asong. All rights reserved. 136
  131. © 2009 Berlin Asong. All rights reserved. 137
  132. © 2009 Berlin Asong. All rights reserved. 138
  133. Perspective III Normative Ethics © 2009 Berlin Asong. All rights reserved. 139
  134. Prescriptive © 2009 Berlin Asong. All rights reserved. 140
  135. © 2009 Berlin Asong. All rights reserved. 141
  136. P1: Companies are required to submit their accounting reports to the FSA? P2: ... New legislations now give maximum legal protection for whistleblowers. © 2009 Berlin Asong. All rights reserved. 142
  137. © 2009 Berlin Asong. All rights reserved. 143
  138. © 2009 Berlin Asong. All rights reserved. 144
  139. Deontological Teleological © 2009 Berlin Asong. All rights reserved. 145
  140. Deontological © 2009 Berlin Asong. All rights reserved. 146
  141. Perspective III Normative Ethics © 2009 Berlin Asong. All rights reserved. 147
  142. © 2009 Berlin Asong. All rights reserved. 148
  143. No justification f o r “ i m m o r a l a c t i o n s ” . © 2009 Berlin Asong. All rights reserved. 149
  144. © 2009 Berlin Asong. All rights reserved. 150
  145. © 2009 Berlin Asong. All rights reserved. 151
  146. Deontological approach is difficult to apply. Why? © 2009 Berlin Asong. All rights reserved. 152
  147. 1 “Moral rights” are not universal. © 2009 Berlin Asong. All rights reserved. 153
  148. 2 © 2009 Berlin Asong. All rights reserved. 154
  149. 3 “Moral rights” | laws | regulations are subject to interpretation. © 2009 Berlin Asong. All rights reserved. 155
  150. 4 “Moral rights” | laws | regulations do not protect everyone. © 2009 Berlin Asong. All rights reserved. 156
  151. 5 “Moral rights” | laws | regulations favour the powerful. © 2009 Berlin Asong. All rights reserved. 157
  152. 6 “Moral rights” | laws | regulations are subject to changes. © 2009 Berlin Asong. All rights reserved. 158
  153. Teleological © 2009 Berlin Asong. All rights reserved. 159
  154. Perspective II Analytical Ethics © 2009 Berlin Asong. All rights reserved. 160
  155. © 2009 Berlin Asong. All rights reserved. 161
  156. Lying, cheating, killing, etc are justifiable under certain conditions. When the maximum good outweighs the maximum bad. © 2009 Berlin Asong. All rights reserved. 162
  157. Teleological approach creates more problems than it solves. © 2009 Berlin Asong. All rights reserved. 163
  158. 1 Every behaviour is right as long I can justify it. © 2009 Berlin Asong. All rights reserved. 164
  159. 2 No standard application o f “ M o r a l r i g h t s ” | l aw s | re g u l a t i o n s © 2009 Berlin Asong. All rights reserved. 165
  160. 3 Maximum good is subjective © 2009 Berlin Asong. All rights reserved. 166
  161. 4 Not everyone can make “good” judgement of the “maximum” good. © 2009 Berlin Asong. All rights reserved. 167
  162. © 2009 Berlin Asong. All rights reserved. 168
  163. Are there other ways for managers to manage organisational ethics? © 2009 Berlin Asong. All rights reserved. 169
  164. © 2009 Berlin Asong. All rights reserved. 170
  165. © 2009 Berlin Asong. All rights reserved. 171
  166. © 2009 Berlin Asong. All rights reserved. 172
  167. © 2009 Berlin Asong. All rights reserved. 173
  168. Integrative approach to guide ethical decisions. © 2009 Berlin Asong. All rights reserved. 174

+ Berlin AsongBerlin Asong, 6 months ago

custom

6254 views, 28 favs, 8 embeds more stats

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 6254
    • 6142 on SlideShare
    • 112 from embeds
  • Comments 10
  • Favorites 28
  • Downloads 770
Most viewed embeds
  • 32 views on http://www.pazarlamatrendleri.com
  • 31 views on http://thinkoutsidebr.wordpress.com
  • 31 views on http://diocean.tistory.com
  • 8 views on http://valoriprimilab.blogspot.com
  • 4 views on http://thecuriousbrain.com

more

All embeds
  • 32 views on http://www.pazarlamatrendleri.com
  • 31 views on http://thinkoutsidebr.wordpress.com
  • 31 views on http://diocean.tistory.com
  • 8 views on http://valoriprimilab.blogspot.com
  • 4 views on http://thecuriousbrain.com
  • 3 views on http://www.slidemagnet.com
  • 2 views on http://trial.easylearn.ch
  • 1 views on http://www.rissip.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Tags

more
-->
Search
RSS Feed
What's new?

© 2009 SlideShare Inc. All Rights Reserved