McDonald's Corp. 2009

Workplace canteens Starbucks Cafe Nero Hotels Third layer competitors M&S TESCO Local Fast Food Shops Direct Convenience Competitors Indirect Subway Shops Competitors Pubs Home made meals © 2009 Berlin Asong. All rights reserved. 84

Rank Company Headquarter No. Countries Outlets % Franchise 1 McDonald’s USA 118 31,000 75 Yum!(KFC, Pizza Hut, 2 USA 110 36,000 80 etc) 3 Burger King USA 74 11,141 90 4 Wendy’s | Arby’s USA 19 8,000 ? © 2009 Berlin Asong. All rights reserved. 93