Introduction to Strategy
by Berlin Asong, Academic, Strategic (Marketing) Management on Oct 03, 2011
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What is strategy? ...
What is strategy?
Identify and examine different meanings of strategy?
What are the theoretical & practical implications of these diverse meanings?
Discuss the nature of strategy in various organisation types.
Identify different levels of strategy in organisations.
Distinguish between corporate strategy, business unit strategy, functional strategy and tactical strategy.
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