Since the emergence of the internet and the rising of new technology, the World Wide Web (WWW) has come a long way from its original trend of receiving and supplying information. Today, the continuously changing trends in the WWW and web design now encourage creativity, communication, secure information sharing, collaboration, and functionality. Therefore, the internet is a perfect atmosphere for a law firm and its employees to advertise the company’s name and services. Advertising on the internet is relatively inexpensive compared to traditional media (television, radio, newspaper, etc.) and it can reach the intended target market more effectively. Attorneys must find new ways to reach their client market and can do so through websites, major search engines, emails, blogs, and social networking sites. However, all of these forms of communication with clients or prospective clients must be in compliance with the Texas Disciplinary Rules of Professional Conduct (TDRPC), generally as determined by the Advertising Review Department of the State Bar.
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