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AmericasMart 3.20.10

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    AmericasMart 3.20.10 AmericasMart 3.20.10 Presentation Transcript

    • Social Media 101: The Atlanta Spring Gift, Home Furnishings & Holiday MarketBrent Beatty
    • Web Design, Development
      & Technology
      Search & Social Media
      Video & Audio
    • Clients
    • Is there dialogue happening right now online about your industry, company, products or services?
    • Is it a good idea for you to engage in that dialogue?
    • What’s the best way to do it?
    • What is Social Media?
    • An umbrella term. Software, tools and technologies that allow users to generate content and engage in peer-to-peer conversations and exchange of content and ideas.
    • Or…
    • Social Media is people having conversations online.
    • Social Media is people having conversations online. And building relationships.
    • Why should you care?
    • 14% trust ads
    • 14% trust ads
      3000 advertisements/day
    • 78% trust recommendations of other consumers
      Nielsen Trust and Advertising Global Report July09
    • Companies speaking to customers is a thing of the past.
    • Companies speaking to customers is a thing of the past.
      Customers speaking with customers is happening now.
    • Companies speaking to customers is a thing of the past.
      Customers speaking with customers is happening now.
      Companies engaging with customers is now expected.
    • No
    • Since connecting with the company on social media…
      51% of Facebook fans are more likely to buy
      study by Chadwick Martin Bailey
    • Since connecting with the company on social media…
      51% of Facebook fans are more likely to buy
      67% of Twitter followers are more likely to buy
      study by Chadwick Martin Bailey
    • Since connecting with the company on social media…
      51% of Facebook fans are more likely to buy
      67% of Twitter followers are more likely to buy
      60% of Facebook fans were more likely to recommend the brand
      study by Chadwick Martin Bailey
    • Since connecting with the company on social media…
      51% of Facebook fans are more likely to buy
      67% of Twitter followers are more likely to buy
      60% of Facebook fans were more likely to recommend the brand
      79% of Twitter followers were more likely to recommend the brand
      study by Chadwick Martin Bailey
    • No
      So what are you going to do about it?
    • Online Video
    • GNo
      Getting Started
    • No
      Listen! > Research relevant blogs, forums, social media channels
    • No
      Listen! > Research relevant blogs, forums, social media channels> Analyze what people are saying about your business, industry, products
    • No
      2. Choose your audience> Internal?> External?> General Public?> Vertical?
    • No
      3. Engage and embrace.> Connect with your audience – blogs, forums, social networks> Ask and answer questions, share> Be transparent and honest*Conversations will happen with or without you
    • No
      Commitment> Top level and company buy-in> Dedicated SM manager> 1-2 hours/day devotion> Budget for content creation> Patience: think long term*Remember – relationships
    • No
      10 ways to get started today!
    • No
      10 ways to get started today: Lay the foundation1. Create a professional online presence. Track: Google Analytics, Omniture, etc.
    • No
      10 ways to get started today: Lay the foundation1. Create a professional online presence. Track! Google Analytics, Omniture, etc.2. Assess your needs and purpose. Define success.
    • No
      10 ways to get started today: Lay the foundation1. Create a professional online presence. Track! Google Analytics, Omniture, etc.2. Assess your needs and purpose. Define success.3. Narrow target audience.
    • No
      10 ways to get started today: Listen!4. Find professional blogs, personal interest blogs; follow closely.
    • No
      10 ways to get started today: Listen!4. Find professional blogs, personal interest blogs; follow closely.5. Subscribe to relevant news feeds (Google Alerts, Google Reader, RSS).
    • No
      10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.
    • No
      10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.
    • No
      10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.
    • No
      10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.9. Create LinkedIn profile and join relevant groups.
    • No
      10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.9. Create LinkedIn profile and join relevant groups.10. Start a blog; update it often and integrate all other social elements.
    • No
      Defining Success: GOAL: Increase Brand Awareness> Frequency of mentions> Positive/negative/neutral> Context
    • No
      Defining Success: GOAL: Site Traffic> New visitors> Links clicked> Traffic generators
    • No
      Defining Success: Other factors> Blog subscribers> Fans, followers, friends> Page Views> Inbound links
    • No
      Summary> Define success, set goals> Listen> Engage> Dedicate time> Track and measure> Patience: think long term
    • Resources
      Mashable
      iMediaConneciton
      MediaPOst
      eMarketer
      ZDNet
      TechCrunch
      Switched
      ReadWriteWeb
      Social Media Today
      Google Reader
      Google.com/alerts
      WhatIsRss.com
       
    • Questions?
      Brent Beatty
      brent@whatsup.com
      www.whatsup.com Twitter: @whatsupdotcom
      Follow me on Twitter: @Brent_in_ATL