Kerstin Mogull Thinking Digital (3)

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Kerstin Mogull COO BBC Future Media & Technology on the BBC's move to Salford

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Kerstin Mogull Thinking Digital (3)

  1. 1. BBC: A Digital Future In The North Kerstin Mogull Chief Operating Officer, BBC Future Media & Technology 15 May 2009
  2. 2. Today • An overview of BBC’s plans • A focus on FM&T’s plans • New ways of working
  3. 3. Why Is BBC Moving North? • To create strong regional hubs around UK: Cardiff, Bristol, Glasgow, Salford • Getting back in touch with audiences across the country • Production spend – at least half will be on programmes made outside London by 2016 • Physically shifting BBC’s centre of gravity
  4. 4. MediaCity:UK – Project History
  5. 5. Which Parts Of The BBC Are Heading North?
  6. 6. The FM&T Vision • Innovate and build the next generation of television experiences • Develop exciting new propositions for our audiences on all platforms • Build on heritage of creating broadcast standards and sharing across the industry • Work with partners from across the North to establish a new and collaborative approach
  7. 7. FM&T – Who’s Going? • TV Platforms team • Future Media teams supporting BBC Sport, Children’s, Entertainment, Radio 5 Live and Formal Learning • Part of Research & Development • Part of the Information & Archive Media Management team
  8. 8. TV Platforms
  9. 9. TV Platforms
  10. 10. TV Platforms
  11. 11. Online Teams • Sport – 2012 Olympics a huge challenge • CBBC and CBeebies – brands have games associated • Learning – online work is key for this area in reaching young audience • Entertainment – Dragon’s Den, Eurovision, Celebdaq
  12. 12. Part Of R&D And Information & Archives
  13. 13. New Ways Of Working: Partnerships partnership BBC broadcasting innovation audience public infrastructure Digital Media organisation
  14. 14. New Ways Of Working: Digital • Common standards for end-to-end digital content production • Multi-platform and multi-site production • Opportunities to exploit archive to the benefit of audiences • Editorial collaboration as content can be easily stored and accessed • Tested within the BBC first – then shared with the industry
  15. 15. BBC: A Digital Future In The North Kerstin Mogull Chief Operating Officer, BBC Future Media & Technology

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