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BBC: A Digital Future In The North




Kerstin Mogull
Chief Operating Officer, BBC Future Media & Technology
15 May 2009
Today


• An overview of BBC’s plans

• A focus on FM&T’s plans

• New ways of working
Why Is BBC Moving North?

• To create strong regional hubs around UK: Cardiff, Bristol,
  Glasgow, Salford

• Getting back...
MediaCity:UK – Project History
Which Parts Of The BBC Are Heading North?
The FM&T Vision

• Innovate and build the next generation of television
  experiences
• Develop exciting new propositions ...
FM&T – Who’s Going?

• TV Platforms team

• Future Media teams supporting BBC Sport, Children’s,
  Entertainment, Radio 5 ...
TV Platforms
TV Platforms
TV Platforms
Online Teams

• Sport – 2012 Olympics a huge challenge

• CBBC and CBeebies – brands have games associated

• Learning – o...
Part Of R&D And Information & Archives
New Ways Of Working: Partnerships




                        partnership
                                 BBC
         br...
New Ways Of Working: Digital

• Common standards for end-to-end digital content production

• Multi-platform and multi-sit...
BBC: A Digital Future In The North




Kerstin Mogull
Chief Operating Officer, BBC Future Media & Technology
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
Kerstin  Mogull  Thinking Digital (3)
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Kerstin Mogull Thinking Digital (3)

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Kerstin Mogull COO BBC Future Media & Technology on the BBC's move to Salford

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Transcript of "Kerstin Mogull Thinking Digital (3)"

  1. 1. BBC: A Digital Future In The North Kerstin Mogull Chief Operating Officer, BBC Future Media & Technology 15 May 2009
  2. 2. Today • An overview of BBC’s plans • A focus on FM&T’s plans • New ways of working
  3. 3. Why Is BBC Moving North? • To create strong regional hubs around UK: Cardiff, Bristol, Glasgow, Salford • Getting back in touch with audiences across the country • Production spend – at least half will be on programmes made outside London by 2016 • Physically shifting BBC’s centre of gravity
  4. 4. MediaCity:UK – Project History
  5. 5. Which Parts Of The BBC Are Heading North?
  6. 6. The FM&T Vision • Innovate and build the next generation of television experiences • Develop exciting new propositions for our audiences on all platforms • Build on heritage of creating broadcast standards and sharing across the industry • Work with partners from across the North to establish a new and collaborative approach
  7. 7. FM&T – Who’s Going? • TV Platforms team • Future Media teams supporting BBC Sport, Children’s, Entertainment, Radio 5 Live and Formal Learning • Part of Research & Development • Part of the Information & Archive Media Management team
  8. 8. TV Platforms
  9. 9. TV Platforms
  10. 10. TV Platforms
  11. 11. Online Teams • Sport – 2012 Olympics a huge challenge • CBBC and CBeebies – brands have games associated • Learning – online work is key for this area in reaching young audience • Entertainment – Dragon’s Den, Eurovision, Celebdaq
  12. 12. Part Of R&D And Information & Archives
  13. 13. New Ways Of Working: Partnerships partnership BBC broadcasting innovation audience public infrastructure Digital Media organisation
  14. 14. New Ways Of Working: Digital • Common standards for end-to-end digital content production • Multi-platform and multi-site production • Opportunities to exploit archive to the benefit of audiences • Editorial collaboration as content can be easily stored and accessed • Tested within the BBC first – then shared with the industry
  15. 15. BBC: A Digital Future In The North Kerstin Mogull Chief Operating Officer, BBC Future Media & Technology
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