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India Practically   Marc
India Practically   Marc
India Practically   Marc
India Practically   Marc
India Practically   Marc
India Practically   Marc
India Practically   Marc
India Practically   Marc
India Practically   Marc
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India Practically Marc

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  • 1. DOING BUSINESS IN INDIA… practically… <br />I N T R O D U C T I O N <br />
  • 2. TACKLING THE INDIAN TIGER<br />COMMON KNOWLEDGE / PERCEPTIONS<br />BIG COUNTRY - OLD COUNTRY – HEAPS OF CULTURAL HERITAGE …<br />1.2 BILLION INHABITANTS<br />“RICH” IMAGE (ASE SEEN FROM ABROAD)<br />IT – SAVVY<br />WELL EDUCATED & WELL VERSED IN ENGLISH<br />QUITE A FEW WELL-KNOWN INDUSTRIAL CONGLOMERATES<br />INCREASINGLY KNOWN FOR AGGRESSIVE INTERNATIONAL EXPANSION (Investing)<br />B U T <br />
  • 3. SOME LESSER KNOWN FACTS…<br />HUGE POVERTY – ESPECIALLY AMONG RURAL POPULATION<br />SOMETIMES IMMENSE DOMESTIC / INTERNATIONAL POLITICAL PROBLEMS<br />ONGOING INSURGENCIES / TERRORISM / …<br />MOST INDIANS CANNOT CONVERSE IN ENGLISH <br />ECONOMICALLY…<br />BURGEONING MIDDLE CLASS – BUT AS YET LARGELY UNABLE TO AFFORD FOREIGN PRODUCTS ON A LARGE SCALE<br />POOR LOGISTICS & LARGELY UNORGANISED RETAIL (< 4%)<br />BAD PLANNING / INADEQUATE INFRASTRUCTURE … (hoping to catch up…)<br />ENORMOUS RED TAPE – SOCIETY<br />WIDE-SPREAD CORRUPTION (small time >>> big time)<br />
  • 4. ESSENTIAL KNOWLEDGE<br />ALL USUAL SINGS OF A DEVELOPING ECONOMY<br />ALBEIT IT’S ALREADY A HUGE ONE<br />BURGEONING MIDDLE CLASS BUT AS YET LARGELY UNABLE TO BUY “FOREIGN”<br />COUPLED TO SOMETIMES EXORBITANT IMPORT DUTIES & TAXES & & & <br />(FENOMINAL) ECONOMIC GROWTH THROUGH SOARING DOMESTIC DEMAND<br />CHEAP PRODUCTS FOR THE MASSES<br />
  • 5. THE INDIAN MARKET<br />3 TYPES OF PRODUCTS<br />CONSUMER GOODS (FAST MOVING OR OTHERWISE)<br />CAPITAL GOODS<br />SERVICES<br />“(most) PEOPLE BUY ACCORDING TO THEIR FINANCIAL MEANS”<br />“ (most) INDUSTRIES BUY ACCORDING TO THEIR EXPANSION-DRIVEN STRATEGIC NEEDS”<br />(most) SERVICE-ORIENTED FIRMS BUY ACCORDING TO THEIR CLIENTS’ (PERCEIVED or REAL) NEEDS<br />
  • 6. FOR (MOST) INTENTS & PURPOSES<br />INDIA IS NOT CHINA AND REMAINS VERY DIFFERENT IN MANY ASPECTS AND APPEARS MOSTLY INTERESTING FOR FOREIGN COMPANIES WISHING TO ENGAGE INDIAN MANUFACTURERS WITH CAPITAL GOODS OR INDUSTRIAL GOODS THAT CAN BE INTEGRATED IN LOCAL PRODUCTION PROCESSES.<br />INDIA MOVES AT ITS OWN PACE AND LOOKS LIKELY TO REMAIN LOCKED INTO A FRAME OF MIND IMPOSED AFTER INDEPENDENCE<br />Self-reliance Syndrome…<br />UNDERSTAND INDIA AND INDIA WILL UNDERSTAND YOU !<br />
  • 7. OUR STORY TODAY<br />START MODEST BUT FIRMLY BY DOING YOUR HOMEWORK thus laying the foundations for sustained growth<br />ENGAGE THROUGH AND AGENT / IMPORTER / DISTRIBUTOR… <br />BUILD RELATIONSHIPS !!<br />STRIVE TO FORM PARTNERSHIPS to gain an ever stronger foothold in India<br />LOOK AT INVESTING / COMMITING TO INDIA (i.e. regional or after sales office…)<br />LOOK AT BENEFITING FROM THE “DOMESTIC CONSUMPTION BOOM” through FDI (local manufacturing)<br />ENGAGE - UNDERSTAND – COMMIT - BELIEVE<br />
  • 8.
  • 9. THANK YOU<br />S U C C E S S I N I N D I A <br />

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