India Practically Marc

DOING BUSINESS IN INDIA… practically…
I N T R O D U C T I O N

TACKLING THE INDIAN TIGER
COMMON KNOWLEDGE / PERCEPTIONS
BIG COUNTRY - OLD COUNTRY – HEAPS OF CULTURAL HERITAGE …
1.2 BILLION INHABITANTS
“RICH” IMAGE (ASE SEEN FROM ABROAD)
IT – SAVVY
WELL EDUCATED & WELL VERSED IN ENGLISH
QUITE A FEW WELL-KNOWN INDUSTRIAL CONGLOMERATES
INCREASINGLY KNOWN FOR AGGRESSIVE INTERNATIONAL EXPANSION (Investing)
B U T

SOME LESSER KNOWN FACTS…
HUGE POVERTY – ESPECIALLY AMONG RURAL POPULATION
SOMETIMES IMMENSE DOMESTIC / INTERNATIONAL POLITICAL PROBLEMS
ONGOING INSURGENCIES / TERRORISM / …
MOST INDIANS CANNOT CONVERSE IN ENGLISH
ECONOMICALLY…
BURGEONING MIDDLE CLASS – BUT AS YET LARGELY UNABLE TO AFFORD FOREIGN PRODUCTS ON A LARGE SCALE
POOR LOGISTICS & LARGELY UNORGANISED RETAIL (< 4%)
BAD PLANNING / INADEQUATE INFRASTRUCTURE … (hoping to catch up…)
ENORMOUS RED TAPE – SOCIETY
WIDE-SPREAD CORRUPTION (small time >>> big time)

ESSENTIAL KNOWLEDGE
ALL USUAL SINGS OF A DEVELOPING ECONOMY
ALBEIT IT’S ALREADY A HUGE ONE
BURGEONING MIDDLE CLASS BUT AS YET LARGELY UNABLE TO BUY “FOREIGN”
COUPLED TO SOMETIMES EXORBITANT IMPORT DUTIES & TAXES & & &
(FENOMINAL) ECONOMIC GROWTH THROUGH SOARING DOMESTIC DEMAND
CHEAP PRODUCTS FOR THE MASSES

THE INDIAN MARKET
3 TYPES OF PRODUCTS
CONSUMER GOODS (FAST MOVING OR OTHERWISE)
CAPITAL GOODS
SERVICES
“(most) PEOPLE BUY ACCORDING TO THEIR FINANCIAL MEANS”
“ (most) INDUSTRIES BUY ACCORDING TO THEIR EXPANSION-DRIVEN STRATEGIC NEEDS”
(most) SERVICE-ORIENTED FIRMS BUY ACCORDING TO THEIR CLIENTS’ (PERCEIVED or REAL) NEEDS

FOR (MOST) INTENTS & PURPOSES
INDIA IS NOT CHINA AND REMAINS VERY DIFFERENT IN MANY ASPECTS AND APPEARS MOSTLY INTERESTING FOR FOREIGN COMPANIES WISHING TO ENGAGE INDIAN MANUFACTURERS WITH CAPITAL GOODS OR INDUSTRIAL GOODS THAT CAN BE INTEGRATED IN LOCAL PRODUCTION PROCESSES.
INDIA MOVES AT ITS OWN PACE AND LOOKS LIKELY TO REMAIN LOCKED INTO A FRAME OF MIND IMPOSED AFTER INDEPENDENCE
Self-reliance Syndrome…
UNDERSTAND INDIA AND INDIA WILL UNDERSTAND YOU !

OUR STORY TODAY
START MODEST BUT FIRMLY BY DOING YOUR HOMEWORK thus laying the foundations for sustained growth
ENGAGE THROUGH AND AGENT / IMPORTER / DISTRIBUTOR…
BUILD RELATIONSHIPS !!
STRIVE TO FORM PARTNERSHIPS to gain an ever stronger foothold in India
LOOK AT INVESTING / COMMITING TO INDIA (i.e. regional or after sales office…)
LOOK AT BENEFITING FROM THE “DOMESTIC CONSUMPTION BOOM” through FDI (local manufacturing)
ENGAGE - UNDERSTAND – COMMIT - BELIEVE

THANK YOU
S U C C E S S I N I N D I A

India Practically Marc

by BLBA BLBA on Mar 24, 2010

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