Your SlideShare is downloading. ×
  • Like
Doing Interpretive Research
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Doing Interpretive Research



Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Doing interpretive research (Walsham, 2006) – Summary Many information systems (IS) journals are publishing interpretive studies. But researchers do not have enough information on how an interpretive research should be carried out and published. This paper provides the information required on how such work is to be carried out from inception to publication based on the insight gained by the author in last decade. It extends the IS case study research (Walsham, 1995) by including ethnographies and action research. The theme of the paper is organized within four important sections which provide information on how an IS interpretive research is to be carried out. The sections are: carrying out fieldwork; theory and data analysis; constructing and justifying a contribution; and ethical issues and tensions. Carrying out fieldwork As setting up and carrying out of fieldwork is the fundamental basis of any interpretive study, the author attempts to conquer it by considering following sub factor - choosing a style of involvement; gaining and maintaining access; collecting field data; and working in different countries. Choosing a style of involvement The author views “involvement” as a spectrum where the involvement of the researcher changes often over time. At one end of the spectrum are the ‘neutral observers’ who are considered by the people in the field situation to be not aligned with the organization. The other end are the ‘action researchers’ who try consciously and explicitly to change things in the way that they feel best. According to the author, the advantage of close involvement (action research) includes in-depth access to people, issues, and data. Baskerville and Myers (2004) provide more insight on this. The disadvantage includes the overall time spent and opportunity costs that is incurred by the researcher. The people in the field situation may be less open and honest in case they perceive the researcher to have a vested interest. Also, there is a possibility that the researcher becomes socialized to the views of the people in the field and loses the benefit of a fresh outlook on the situation. Hence the author recommends that the advantages and disadvantages are weighed to make a choice of level and style of involvement. Gaining and maintaining access Gaining access can be done by having good social skills, willingness to accept ‘no’ for an answer and persistence to try elsewhere (it is possible to obtain access by approaching the research from different angles). Apart from these – chance, luck and serendipity plays a vital role. Hence, here the author also argues that even if the researcher has access to limited set of organizations, it does not remove the possibility of generalizability. Maintaining access can be done by having good social skills, being liked and respected by the field personnel. It includes fixing suitable interview time and not overstaying an interview. Also, since organizations will normally respond well to the offer and delivery of various forms of feedback, the author recommends that interpretive IS researchers should offer feedback of some sort if they are asked to do so, even if they are adopting the role of neutral observers. The preferred feedback can be a presentation or workshop where two way communications can take place, rather than a report which can be at times be controversial. Collecting field data Interviews are key way of accessing the interpretations of informants in the field. The researcher needs to ensure that the interviewee is relaxed and assured about the confidentiality of the critical information’s shared before an interview starts. This can be done by the researcher talking to the interviewee. Tape recording of interviews is on method collecting transcripts. The advantage is a truer record of what was said compared with the taking of notes during the interview, no matter how extensive. It is possible to return to the transcript later for alternative forms of analysis, and it is useful for picking out direct quotes when writing up. It frees the researcher to concentrate on engaging with the interviewee.
  • 2. <<Incomplete>> Working in different countries <<Incomplete>> Ethical