MM Binus Design thinking Business Project Presentation

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A presentation I made for my MBA class project.

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MM Binus Design thinking Business Project Presentation

  1. 1. DESIGNTHINKING“EASY PARKING”R.M. ADITYA PRABOWOCINDY MELISSABAYU LAKSMANA PUTRAMUTIARA SYAHADATINAJESSICA LINGGARSTANLEY IGNATIUS1
  2. 2. Slide Contents1. Key issues and problem statement2. The Idea!!3. The main concept & Process flow4. Desirability and feasibility5. Technology Roadmap6. Before and after implementation7. Substitution and competition8. The Company9. Financial Report10. Business Model Canvas2
  3. 3. 3Key Issues & Problem Statement• With the alarming growth of major cities in Indonesia’spopulation comes the enormous increase of vehicles in the city.
  4. 4. 444
  5. 5. THE MAIN CONCEPTYou can quickly park your car ina matter of minutes because thesystem tells you where is theclosest and most ideal parkingspot for you!5
  6. 6. How Does The System Work?The Process Flow6Step 1 Step 2 Step 3
  7. 7. Desirability and Feasibility• Using the technology that’salready out there we can developthis new idea into a justifiedsystem thru research and smartsoftware engineering.• We believe we can truly sell thissystem as a product or service,and will solve time consumingtasks that should be easy likelooking for a convenient parkingspace.Why use “EASY PARKING”?7
  8. 8. Assumption Implementation SheetNo ActivitiesTimeAssumption1 Survey areas 1 week2 Creating a Blue print map 2 weeks3 Order hardware supplies 2 weeks4 Building control room 1 month5 Modify entry gate and building direction gate 2 weeks6 Implementation sensor and wireless system 3 weeks7 Training some secure parking employees 1 month8 Installing and Running IT Software 1 weeksSum of all timeimplementation activities :• Survey areas : 1 week• Creating Blue print: : 2 weeks• Implementation Activity : 1 month• All activities : 1-2 months8
  9. 9. Reserving Parking space, and developing for motorcycle parkingInput license plate and know where you park your carSmartphone IntegrationPaying the parking fare by smartphone NFC systemAuto Park ProcedureScan your ticket and the car will go to the lobby automatically when youwant to goTechnology Roadmap9
  10. 10. Before and after implementation of “Easy Parking”No Objective Before After1 Searching Time15-30 mins waiting time20-45 mins in the weekendsReduce waiting time by 40%2 Labor Paying 20-30 manual labor per-shift Just paying 10-15 labor salary3 Entry 10-20 mins at peak hours Reduce by 30%4 ConveniencePeople often get lost in parkingspacesPeople can look at the ticket tofind their car5 Directions No directions to park lot numbersDirected instructions to park lotnumbers6 SecurityHigh risk of car vandalism androbberyLess risky and more securebecause sensors guarding yourcarBeforeAfter10
  11. 11. Substitution and CompetitionValetSometimes valet are not that careful when parking yourprecious car, you can get dents in your car and sometimesyour car may smell bad when you get them back.Long queuing and waiting time when you call for your carRobotic parking systemHigh cost to produce and maintain.Cannot be applied to existing buildings, only canbe applied to new buildings11
  12. 12. Difference with CompetitorsNo Attributes Valet Robotic Parking System Easy Parking1 Cost of productionIDR 1.5 million - IDR 2.5 million valettraining / employee$15.000 - $30.000 / spaceIDR 3 million - IDR 5 million/100 spaceIDR 500 million/100 space2 Additional cost Insurance of $100.000 / 5 carsGenerator in case of power cut3KW per-hour to park and retrieve carStaff training3 Time of production 3 months of trainingEstimation of 10 – 14 monthsconstructions1 - 3 months implementation4 MaintenanceIDR 2.2million UMR Salary and bonus /month / employee$5.000 - $16.000 maintenance / monthor IDR 50million - IDR 160millionIDR 5-10 million a month formaintenance and troubleshooting5 Number of employee Approximately 10 employee 2 - 4 employee 1-2 to handle software control6 Car retrieval waiting time 20 – 60 mins 10 – 90 minutes 5 – 10 minutes7 Charge for customersIDR 30.000 –IDR 50.000 (Excluding actualparking charge)$ 7 / hour or IDR 70.000 / hourThe same with conventionalparking (IDR 4.000 / hour)8 Implementation Can be implemented to existing buildings Only on new buildingsCan be implemented to existingbuildings12
  13. 13. Labor ContradictionReducing manual labor maybe often seen as anegativity on the moral or humanity side, buthumans are still humans how profesional theyare, and on the investors side isn’t it better withmaximizing productivity?Public OpinionEgiBusiness Owner“Menurut saya ini prospek yangbagus, pengehematan biayasekaligus inovasi yang baik untukmencoba memecahkan masalahperparkiran yang semereawut”TelvinSecurity Guard“Wah ini ide yang bagus mas, sayajuga ngatur nya ga repot dan gastress kalo ngga kebanyakankaryawan dan bikin kerjaan sayalebih mudah kalo ada sistem kayagini”13
  14. 14. ORGANIZATIONAL CHART14PRESIDENTDIRECTORR.M. ADITIYA PRABOWOVICE PRESIDENT OFSALES ANDMARKETINGMUTIARA SYAHADATINAVICE PRESIDENT OFFINANCE ANDACCOUNTINGSTANLEY IGNATIUSVICE PRESIDENT OFOPERATIONSCINDY MELISSAVICE PRESIDENT OFRESEARCH ANDDEVELOPMENTBAYU LAKSMANA PUTRAMARKETINGSALESACCOUNTANTFINANCEFIT OUT STAFFENGINEERINGPROGRAMMERPROGRAMMERVICE PRESIDENTJESSICA LINGGAR
  15. 15. Payment OptionNo Contract1Renting the equipment and software toparking management and get revenue streamsannually or semi-annually depends on thecontract made2Free maintenance service because themaintenance fee is covered by the contract15After considering all thepayment options, wethink that the bestpayment suited for“Easy Parking” is bycontract
  16. 16. Balance Sheet2013 2014 2015 2016 2017ASSETSCurrent AssetsCash 300,000 1,000,000 2,200,000 3,500,000 4,600,000Inventories 50,000 150,000 200,000 300,000 400,000Prepaid Insurance 40,000 40,000 40,000 40,000 40,000Intangible AssetsPattent 200,000 200,000 200,000 200,000 200,000Total Assets 590,000 1,390,000 2,640,000 4,040,000 5,240,000LIABILITIESCurrent LiabilitiesSalaries Payable 210,000 400,000 500,000 650,000 1,000,000Total Liabilities 210,000 400,000 500,000 650,000 1,000,000EQUITY 380,000 990,000 2,140,000 3,390,000 4,240,000Total Liabilities and Equity 590,000 1,390,000 2,640,000 4,040,000 5,240,000 *In thousand Rupiah’s16
  17. 17. Profit and Loss StatementPROFIT AND LOSS STATEMENT *Data in Thousand rupiah Easy Parking Profit / Loss2013 2014 2015 2016 2017 2013 -483,000Income 2014 Rp576,000Revenue 450,000 1,900,000 3,000,000 4,200,000 5,300,000 2015 Rp1,445,0002016 Rp2,256,000Expenses 2017 Rp2,700,000Rent Expese 480000 480000 480000 480000 480000Sallaries expense 210,000 400,000 500,000 650,000 1,000,000Office Supplies 50,000 150,000 200,000 300,000 400,000Repairs and Maintenance 30,000 45,000 70,000 150,000 300,000Training 3,000 9,000 15,000 24,000 30,000Insurance expense 40,000 40,000 40,000 40,000 40,000Misceleanous 120,000 200,000 250,000 300,000 350,000Total Expenses 933,000 1,324,000 1,555,000 1,944,000 2,600,000Net Income/Loss -483,000 576,000 1,445,000 2,256,000 2,700,00017
  18. 18. Easy Parking Profit / Loss*in thousand rupiah’s182013 2014 2015 2016 2017-483,000 Rp576,000 Rp1,445,000 Rp2,256,000 Rp2,700,000-483,000Rp576,000Rp1,445,000Rp2,256,000Rp2,700,000-1,000,000-500,0000500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0002013 : 3 building2014 : 10 building2015 : 22 building2016 : 35 building2017 : 46 building
  19. 19. Cash Flow Statement*Data in ThousandRupiah’s2013 2014 2015 2016 2017OPERATING ACTIVITIESCash Received from customers 450,000 1,900,000 3,000,000 4,200,000 5,300,000Cash paid for expenses 883,000 1,174,000 1,355,000 1,644,000 2,200,000Cash paid for supplies 50,000 150,000 200,000 300,000 400,000Net Cash From Operating Activities -483,000 576,000 1,445,000 2,256,000 2,700,000FINANCING ACTIVITIESCash ReceivedCash Received from investment of owner 380,000 1,300,000 2,400,000 3,000,000 2,900,000Cash paid to owner - withdrawal 0 600,000 600,000 1,200,000 2,400,000Net Cash from Financing Activities 380,000 700,000 1,800,000 1,800,000 500,000Net Cash Increase (decrease) in cash held 0cash at the beginning of the reporting period 380,000 -103,000 1,173,000 4,418,000 8,474,000Cash at the end of the reporting period -103,000 1,173,000 4,418,000 8,474,000 11,674,00019
  20. 20. Breakeven PointRp780,000 Rp780,000 Rp780,000 Rp780,000 Rp780,000Rp450,000Rp1,900,000Rp3,000,000Rp4,200,000Rp5,300,000Rp0Rp1,000,000Rp2,000,000Rp3,000,000Rp4,000,000Rp5,000,000Rp6,000,0001 2 3 4 5BREAKEVEN POINTFix Cost RevenueFix Cost RevenueRp780,000 Rp450,000Rp780,000 Rp1,900,000Rp780,000 Rp3,000,000Rp780,000 Rp4,200,000Rp780,000 Rp5,300,000*in thousand rupiah’s20
  21. 21. Key PartnershipKey ActivitiesKey ResourcesValuePropositionsCustomerRelationshipsChannelsCustomer SegmentsCost Structures Revenue Streams• Mall and officeparkingmanagement• Company• Building withprivatemanagementparking• Direct to user• Outsourceparking service• Fast responses• Troubleshooting• Assistance• Software andhardware• Software development• Hardware equipment• Parking sensor equipment• Human resource• Renting• Maintenance service• Advertising• Easy parking software• Touch screen• Ticket kiosk• Parking sensorequipment• IT programer• Manufactureparking sensor• Maintenance andtrouble shooting• Consultation• Reduces salary cost• Easy to manage• Convenience tocustomers• Easy to usesoftware• Outsourcingparking• Service• Touch screengate entryequipmentSupplier• Parking sensorcomponentsupplier21
  22. 22. HEAD OFFICE LOCATIONAND COVERAGELOCATION:Chase PlazaJl Jendral Sudirman Kav 21 Chase Plaza, Karet,Setia Budi, Jakarta 12920Phone: 021-2525004AREA: 120 sqmSTAFF: 15 personsPROSPECTED MALLPROSPECTED OFFICE BUILDING22
  23. 23. ThankYou23

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