VINCE CAMUTO REPRESENTATIVE APPLICATION Baylor Wickes George Washington University ‘15 Pre-Med
My name is Catherine Baylor Wickes and I’m currently a sophomore at theGeorge Washington University in Washington, D.C.. I am currently on thePre-Med track and am planning on a major in English. I have always beeninterested in medicine and helping others. My love and ease for writing hasled me to a major in English, a welcomed balance to my many sciencecourses. While my chosen field of study does not directly relate to fashionand marketing, I believe that being Pre-Med does indicate my strong workethic and ambition. One of the many reasons I would love to be a VinceCamuto Rep is that I have always toyed with the idea of pursuing a career infashion and marketing; I believe this experience would really finalize whetherI should pursue a career in fashion.
My Name is Baylor and I’m a ShopaholicA sneak peek into my closet shows only a fraction of my plethora of fashion. I’m admittedly ahappy shopaholic, frequenting a variety of stores including Nordstroms, Free People, and myfavorite hometown boutiques and vintage stores. My favorite brands include Chanel, J Brand,BCBG, Pour la Victoire, and, of course, Vince Camuto. I tend to partake in the trends that suit mybody and style but don’t wed myself to the ins and outs of fashion. I do like to stay up-to-date bybrowsing my favorite fashion blogs, as shown above.
My Fashion Flare This is a new outfit of mine that I’m dying to break out once I get back to school. My Everly cobalt top is from the website Tobi and one of my favorite pieces since it can be worn under a blazer for work or, as seen here, dolled up for a night out with friends. The leather skirt is a recent purchase from Free People and is my own nod to the leather trend. The shoes are none other than my Vince Camuto booties. I love these shoes because they’re comfortable and dressy, perfect for a night in the city. The leopard printed heel also adds a touch of sexiness to any outfit.
My Idol: Jennifer LawrenceMy fashion idol is Jennifer Lawrence. Her endlessly elegant style embraces classicsilhouettes to flatter her curvy and athletic body in a way that is never trying too hard. She’snever too trendy or girly, always sophisticated and sexy. And we both love the color red.
Retail ExperienceTwo of the companies that I have worked for are Turner & Co. and Trail CreekOutfitters, both of which are retail stores. Turner & Co. is a boutique that travelsto horse shows all over the east coast while TCO is an outerwear and outdoorgear retailer. I had worked part-time for Turner & Co. every summer since I was14 until this year, when I worked for Trail Creek Outfitters. My experience inretail would be very helpful as a rep because I know how to present differentproducts and tap into customers needs and produce the necessary selling points.
My GW LifeAt George Washington University, I am an active member in several organizations,most notably the Delta Gamma sorority. I am the Director of Chapter Archives of theBeta Rho Chapter, meaning that it is my responsibility to document all philanthropy,fraternity, sisterhood, and Greek Life events in which our chapter participates. I mustphotograph our sisters participating in these events and also must fill out an evaluationof each event, which must then be submitted to the National Delta GammaCommittee. I’m also active in two honor societies as well as the club lacrosse team.
My Family and Friends QuickTime™ and a decompressor QuickTime™ and a are needed to see this picture. decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a QuickTime™ and a decompressor decompressor are needed to see this picture. QuickTime™ and aare needed to see this picture. decompressor are needed to see this picture.
Vince Camuto and MeI am a dedicated worker in My personal collection:everything I do but truly devotemyself to projects that I enjoy, andVince Camuto and I have had a long-term love affair. As a loyal customer,I understand the brand and theclientele that it attracts. I believe thatGW is an ideal consumer for VinceCamuto, especially if marketedcorrectly. As a member of the DeltaGamma sorority, the NationalSociety of Collegiate Scholars, andthe Golden Key Honour Society, Ihave the necessary connections tohelp the brand flourish on campus.
Promotional IdeasI have many ideas to promote the Vince Camuto brand at GW. Social media outlets likeFacebook and Twitter have proven to be great resources and I plan on continuing andimproving their use at GW. Also, the GIN System, which is a site that many sororitiesuse to post announcements, questionnaires, and take surveys, would be a great way to tapinto the Greek community. In addition, taking advantage of GW’s space like U-Yard andKogan Plaza to set up tables and pass out information about the brand would spreadawareness of the brand.