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Sales and Marketing Management <br />Second Part<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Making Product Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Branding Decisions: Characteristics<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
“The Marketplace (financial) value of a brand base on reputation goodwill”<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan ...
Branding Strategies; Individual Vs Family Strategies<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Family Branding Strategy<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Packaging Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Labeling Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Module 4: Product Management<br /><ul><li>After we have created a new product and it is designed, developed, and tested.
And after we create the brand, label and packaging.
We begin Managing The Product.</li></ul>Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Product Life Line: Stages<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Marketing Tactics and Outcomes through The Product Life Cycle<br />Exhibit 300.15 Page 28<br />Bayan Shadaideh- CSMP-CSMM ...
The Individual Adoption Process<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Factors Influencing Rate of New Product Adoption<br />Exhibit 300.16 Page 29<br />Bayan Shadaideh- CSMP-CSMM For ACC Jorda...
Customer Profiles<br />Exhibit 300.17 Page 29<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
The Diffusion Process<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Managing The Product Portfolio<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />Product Mix Decisions<br />
Product Line<br />The set of products a firm targets to one general market. These products are likely to share some common...
Product Mix Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Module 5: Advertising and Promotion<br />MARCOM !!!<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
The Tools of Marketing Communications<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Key Participants in Marketing Communications<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Philosophy & Practice of Integrated Marketing Communications<br />IMC: System of management and integration elements adver...
The Key Aspects of IMC<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Key Changes in MARCOM Practice Resulting from IMC Thrust<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
The Marketing Community Challenge:Enhance Brand Equity<br />Exhibit 300.20 Page 37<br />Bayan Shadaideh- CSMP-CSMM For ACC...
Issues determining the appropriate Mix of IMC Tools<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Managing the Marketing Communications Process <br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Advertising: 3 Basic ways to add value<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
Setting Advertising Objectives<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
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Sales and Marketing Management "2"

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Transcript of "Sales and Marketing Management "2""

  1. 1. Sales and Marketing Management <br />Second Part<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  2. 2. Making Product Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  3. 3. Branding Decisions: Characteristics<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  4. 4. “The Marketplace (financial) value of a brand base on reputation goodwill”<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />Brand Equity<br />
  5. 5. Branding Strategies; Individual Vs Family Strategies<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  6. 6. Family Branding Strategy<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  7. 7. Packaging Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  8. 8. Labeling Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  9. 9. Module 4: Product Management<br /><ul><li>After we have created a new product and it is designed, developed, and tested.
  10. 10. And after we create the brand, label and packaging.
  11. 11. We begin Managing The Product.</li></ul>Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  12. 12. Product Life Line: Stages<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  13. 13. Marketing Tactics and Outcomes through The Product Life Cycle<br />Exhibit 300.15 Page 28<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  14. 14. The Individual Adoption Process<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  15. 15. Factors Influencing Rate of New Product Adoption<br />Exhibit 300.16 Page 29<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  16. 16. Customer Profiles<br />Exhibit 300.17 Page 29<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  17. 17. The Diffusion Process<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  18. 18. Managing The Product Portfolio<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />Product Mix Decisions<br />
  19. 19. Product Line<br />The set of products a firm targets to one general market. These products are likely to share some common features and technology characteristics or be complementary products.<br /> They also are likely to share several elements of the marketing mix such as distribution channels.<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  20. 20. Product Mix Decisions<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  21. 21. Module 5: Advertising and Promotion<br />MARCOM !!!<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  22. 22. The Tools of Marketing Communications<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  23. 23. Key Participants in Marketing Communications<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  24. 24. Philosophy & Practice of Integrated Marketing Communications<br />IMC: System of management and integration elements advertising, publicity, sales, promotion, sponsorship marketing, and point of purchase communications with the result that all elements adhere to the same message. <br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  25. 25. The Key Aspects of IMC<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  26. 26. Key Changes in MARCOM Practice Resulting from IMC Thrust<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  27. 27. The Marketing Community Challenge:Enhance Brand Equity<br />Exhibit 300.20 Page 37<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  28. 28. Issues determining the appropriate Mix of IMC Tools<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  29. 29. Managing the Marketing Communications Process <br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  30. 30. Advertising: 3 Basic ways to add value<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  31. 31. Setting Advertising Objectives<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  32. 32. Budgeting for Advertising<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
  33. 33. Creating Advertising Message<br />Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010<br />
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