Welcome
                                                    to

                                            CSMP & CSMM


...
Introduction



                                             YOU
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
     Marketing Strategies
             Quality, Sales and Marketing
             New Product Development
             ...
How

                                                   Recognition
                                                 Compr...
BASICS




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Meet The Gurus




            Bayan Shadaideh- CSMP-CSMM
            For ACC Jordan 2010
Amartya Sen




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Kotler




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Porter




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Tony Buzan
“My life
                                    is my message.”
                                                  Gandhi




...
Marketing Strategies


                     The Evolution of Markets Via Spontaneous Economic
                            ...
Bayan Shadaideh- CSMP-CSMM
                                                 For ACC Jordan 2010


Bayan Shadaideh- CSMP-CS...
Raw Material
           Scarcity




Consumption          Labor
  Satiation       Specialization




                     ...
Marketing’s Evolution




               Bayan Shadaideh- CSMP-CSMM
               For ACC Jordan 2010
Agriculture Age (farmers)
                                   Industrial Age (factory workers)
                            ...
Relationship
         Production                                Marketing
                                       Sales Era...
Alternative Vs Traditional View
                  of Marketing



Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
The Exchange Process




Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
Company-Centric (typical)
                         Communications Channels

                                              ...
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Certified Sales and Marketing Professional Program

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Certified Sales and Marketing Professional Program

  1. 1. Welcome to CSMP & CSMM Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  2. 2. Introduction YOU Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  3. 3.  Marketing Strategies  Quality, Sales and Marketing  New Product Development  Product Management  Advertising and Promotion  Pricing Strategies  Consumer Behavior  Marketing Research  Marketing Channels and Distribution  Electronic Commerce and Marketing  Economics and Marketing  Market Segmentation and Target Markets  Services Marketing  Sales Administration and Management  Quantitative Techniques and Marketing  Ethics and Marketing  Ethics and Sales  International Sales  International Issues  Creating The Sales Force  Sales Force Organization  Ending The War between Sales and Marketing Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  4. 4. How Recognition Comprehension Analysis Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  5. 5. BASICS Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  6. 6. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  7. 7. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  8. 8. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  9. 9. Meet The Gurus Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  10. 10. Amartya Sen Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  11. 11. Kotler Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  12. 12. Porter Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  13. 13. Tony Buzan
  14. 14. “My life is my message.” Gandhi Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  15. 15. Marketing Strategies The Evolution of Markets Via Spontaneous Economic Combustion Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  16. 16. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010 Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  17. 17. Raw Material Scarcity Consumption Labor Satiation Specialization Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  18. 18. Marketing’s Evolution Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  19. 19. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  20. 20. Relationship Production Marketing Sales Era Marketing Era Era Era Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  21. 21. Alternative Vs Traditional View of Marketing Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  22. 22. The Exchange Process Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  23. 23. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  24. 24. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  25. 25. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  26. 26. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  27. 27. Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
  28. 28. Company-Centric (typical) Communications Channels Marketing Production Customer Sales Engineering Accounting Customer Service Logistics Inside Outside Bayan Shadaideh- CSMP-CSMM For ACC Jordan 2010
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