Jewel PackThe plastic case The image on thegives a very glossy cover is an iconicfinish image which was quite controversial The font used on The font used on their name is the album name their trademark, is distorted, going the name always with the aquatic appears in this image style.
The CD itself is The CD includesprinted with wave the name of thelike lines, in artist and album The case includes a pullkeeping with the as well as the out booklet, so the ownercover copyright notice can take it out and see more content- makes good use of space There are small plastic tabs which do not obstruct the view but hold the booklet Both the disk and in place whilst allowing the booklet easy removal- this is good contain a serial ergonomics. number to prove authenticity.
Inside the booklet, there are photo-shoot images of the bandThebackgroundgraphics areagain wave-like, stayingconsistent. There are lyrics included so the audience can easily learn the words and sing along. This is in a bubble shape graphic, adding interest and again sticking to the aquatic imagery.
On the other side of the concertina There are more photos of the band booklet, there is a track list, so the members, which are in black and white audience can easily select the song they for dramatic effect, the image looks a bit want to listen to. distorted.The first set of lyrics are written in wavy There are also lyrics for two of the songs,lines, in keeping with the rest of the but not of any of the others .album.
On the back of the CD, there is a track list for ease of use and to advertise the songs on the album.There is a animated illustration on the The background is a continuation of theback which adds interest but as I am not wave image on the front.familiar with the songs I do not know ifthe picture is relevant to the album.
DigipaksThe logo of the The cover has aawards and the simple stripedyear are shown. design that catches the eye. TheThe sponsor of the colours are that ofawards and the the Unionalbum is shown. jack, emphasising that it is the “Brit”The cover has a awards.glossyfinish, making itlook like a more The images are ofexpensive, appealin the iconic awardsg product. that are given outThe Digipak is to the artists at themade from awards , whichcard, which is On the front cover emphasises theenvironmentally is a list of the top theme and allowsfriendly as it can be artists who are on the audience torecycled. the album. feel involved.
The image of the The DigiPak The case is madeaward is repeated contains three CD’s, with pockets toinside on one in each of the hold the disks inpage, as well as on colours of the place, which areeach of the CD’s . Union Jack. easy to slide the disks out of.There are four The logo of the On each ‘page’,double sided pages awards is repeated below the disk is aor folds- this means on each of the track list for ease ofmore information disks. use.can be included
When the Digipak One is ais half open, two continuation of thepages are visible. striped background in national colours. This page contains details about the awards and the artists, as well as the logos of affiliated companies and programmes.
There is an extra booklet enclosed in the digipak, meaning even more information can be included- this gives the idea of good value for money.The cover of the booklet is The booklet is kept in onea copy of the cover of the of the folds that form adigipak, for consistency. pocket, and there is a cut out for ease of use.
Inside the booklet is an additional The booklet also contains details of track list, with ownership charities and organisations that are acknowledgements. connected with or funded by the Brits.There is also a photograph of one of the popularbands featured on the album (Rizzle Kicks) holding ashow cheque to show the money being raised bythe |Brit awards and its album for the “Brit Trust”.This would make the audience feel that in buyingthe album, they are contributing to a good cause. The image of the award is again repeated, emphasising what the album is about, and keeping consistency for good aesthetics.
The back of the Digipak has a plain design, so as not to distract from the text.It contains a tracklist for each of thedisks. Here there is the barcode and the production company.
The front cover has an abstract design. The image is very artistic but it does not really inform the audience what the album is called. However this may be a trademark design associated with the band, that fans would recognise and therefore would value this digipak more. The logo of the artist is half shown. This would notThe bright red be easilycolour is eye noticeable,catching. and unless the audience were already fans of the artists, they would not know who this symbol referred to.
The digipak contains two CD’s, The middle fold contains a track list forso this would be considered both disks, however the font is quite small,good value. and would not be visible if the digipak was sealed up in packaging, so the songs on the album would not entice buyers.The disks bothare printedwith a blurredfloralimage, whichprovidesappealingaesthetics. The disks show the The middle fold forms a The CD’s are held in place by artist logo and have pocket which holds a plastic casing stuck into the ownership booklet. digipak. This is practical but acknowledgements. would take away the eco- friendly appeal of digipaks.
The pocket that the booklet is held inhas two cut outs for ease of use. Thebooklet is in a darker colour than thedigipak which makes it standout, ensuring that the audience findit easily. The booklet inside has a lot of pages The floral design is continued on so more information can be included. from the disks. The pages contain the lyrics to each song.
The back of the digipak continues the blurred floral design used throughout.The name of thealbum is printedhere. There is a barcode and ownership acknowledgements.
This digipak is for a DVD, so is larger than one for music. The front cover is veryThe production plain, but this meanscompany is shown, the design does notwhich might detract from theencourage the name of theaudience to buy the programme.DVD as the BBC havea good reputation. There is a cut-out so that the audience can easily take the DVD out. The age restriction is shown.
The DVD digipak pullsout of the cover. The cover of the digipak is the same as the external cover.
The DVD is held in place by a plastic stuck in case. This holds the disk effectively but is lessThe DVD disk environmentally friendly.is printed withthe name oftheprogramme, the agecertificate, thecompany logoand the “DVD”logo. Printed on the DVD is One of the sides has a sketch image of a typical a photograph of the scene from the programme, and a humorous main character in the photograph of the creator and main character. programme.
The second disk has the sameThree disks print as the first.are included inthe digipak,which meansthere is goodvalue formoney as wellas good sue ofspace,meaning lesswaste inpackaging. The third disk has a photograph of some of the main characters from the show.
One of the folds hasa still from theprogrammefeaturing two of thecharacters.
The back cover features the brand logo of the fictional company that the characters work for in the show. The content is described.Extra featuressuch as “specialfeatures” areadvertised. There are stills from the programme.The age certificateis repeated. There is a barcode.
Advantages of digipak over a jewel case• Graphically you can be more creative- for example a continued image across all of the folds.• More graphic content• More information can be included- lyrics etc• A “limited”, more novelty/luxury product- can become a collectors item• More CD’s, more content• More environmentally friendly, biodegradable- can also be made using already recycled materials. Whereas plastic uses up crude oil supply and cant biodegrade.• Can include attached booklets- lyrics, photo-shoot montages.• Can be stylised to match the image of the artist, in general and for how they have branded themselves for the particular album and time. ( For example Coldplay’s various albums)• They are thicker, suggesting higher quality and more content. They may also have to be stored in a separate place so would receive more attention, either in a shop or in the home.
Disadvantages• Not so durable• Not so glossy• Fiddly- difficult to use• The price of the CD is inflated as digipaks are more difficult to make• They take up more space- for example they might not fit into CD racks, and this may not be convenient for the audience.