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Microvision Eyewear Ismar 2009 3
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Microvision Eyewear Ismar 2009 3


Presentation by Ben Averch of Microvision during ISMAR 2009, Orlando, FL

Presentation by Ben Averch of Microvision during ISMAR 2009, Orlando, FL

Published in Technology , Business
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  • 1. WWPP 2009-2013 Microvision Eyewear 2009
  • 2. Vision: Three Time Horizons
    • Yesterday
    • The disconnected world
    • Voice only
      • No GPS
      • No location based services
    • Limited utility
    • Today
    • The connected world
    • Location based services are prevalent today
      • Sprint Family Locator
      • Google My Location
      • Nokia Location API in OS
    • Consumer pull
      • Personal navigation
      • Friend finder
      • Location based search
    • Tomorrow
    • The extended world
    • Personal nav, friend finder and location-based search extended to eyewear displays
    • Extend everyday computing experience to eyewear display
    Extend to persistent display Mobile Device Eyewear Private, Informed, Connected People demanded more
  • 3. 1997 1999 2001 2004 2005 SD3000 Refrigerator Sized Eyewear Sized 2007 HMD Electronics Army Spectrum SD2500 SDX500 Wearable Display Development Eyewear future Mobile Device Eyewear Long-standing Commitment to Wearable Display Technology Leadership
  • 4. Microvision Nomad (2004-2006)
    • Head-up, hands free access to information
    • Monochrome red, headgear
    • Industrial and military segments
  • 5. Microvision Eyewear Project Overview 2007: Prove See-through Optics
    • Accomplishments
      • Eyewear form factor
      • High brightness
      • 40 degree FOV
      • High see-through transmission
      • Low head-born weight
    2008: Wearable Concept Demonstrator
    • Performance Targets
      • Simplified optical design
      • Improved image quality
      • Improved form factor
    2009: Technology Demonstrator
    • Accomplishments
      • Demonstrator proved efficacy of optics
    See-through, daylight readable eyewear platform
  • 6. Military Eyewear
    • Augmented Reality for Urban Warfare
    • AR infrastructure and content developed on-program
    • MVIS positioned as display capability provider
    • Low profile, ergonomic see-through eyewear display system
    US Gov’t Requires See-Through Displays for Next Generation Soldier Systems
  • 7. Eyewear Segment Strategy
    • Military Eyewear
      • Situational Awareness
      • Mission Effectiveness
      • Safety
    • Mobile Device Eyewear
      • Private
      • Informed
      • Connected
    From high-end early adopters to mass market appeal
  • 8. Mobile Device Eyewear Definition
    • Fashion eyewear companion for a mobile device
    • See-through, virtual image for mobile applications
    • Mobile data services appear to hover in front of the wearer
    • Critical link for next mobility growth wave
  • 9. Eyewear for Augmented Reality
    • Head up while accessing AR content
      • Maintains context of user’s activity
    • Largest, highest resolution view of the real world
    • Keeps hands free
    • Only metadata overlay needs to be presented to user
    • Readable in any ambient lighting condition
    Handheld for AR Eyewear for AR
    • Head down to use phone screen for AR content
      • Alters context of user’s activity
    • Limits real world view to small phone screen
    • Requires manipulating handheld device
    • Photograph of environment + metadata overlay presented to user
    • Mobile phone screen difficult to see in sunlight
  • 10. Use Models
    • At Home
      • Surf a remote or local hard drive
      • On demand games, movies and TV shows
      • Control networked devices
    • On-the-Go
      • GPS
      • Text messaging
      • Voice
      • Location based services
      • Social Networking
      • Web mash-ups
    Two Primary Use Models
  • 11. Enterprise Applications
    • See-through PowerPoint
      • Notes in your glasses
    • Office Productivity
      • Large screen office programs, anywhere anytime
    • Head-up smartphone apps
      • Email
      • Caller ID
      • Location-based services
      • Resource tracking
      • Find Nearest…
    Persistent connection to Enterprise applications
  • 12. Mobile Device Eyewear Application Space 2011: $172B forecast mobile applications revenue Private, persistent head-up delivery redefines mobile applications Source: ABI Research Messaging Real-Time News Mobile Gaming Enterprise Applications Mobile Pay ment Video Conferencing Mobile TV User Videos Social Networking Navigation Adult Content Mobile Search Mobile Advertising Mobile Device Eyewear
  • 13. Mobile Device Eyewear Ecosystem Google Microsoft RIMM Nokia Apple HP Dell Samsung HTC Apple Etc… 3G/LTE WCDMA WiMAX Lens and Frame Providers Mobile Operator Eyewear Product & Distribution OS / Applications / Content Mobile Device OEM User Experience