Lean model generation @strat camp MEEt #2
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Basics on what is lean startup, what is a MVP, how to use it and how to build a business model. I gave this 1h lecture when I was invited at the Strat Camp MEEt #2 Many ressources inside and hidden clickable links ;)
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Lean model generation @strat camp MEEt #2
- 1. Lean Model Generation @StratCamp MEEt #2 Maxime Pico Startup guide and STARTUP42 Managing Director maxime@startup42.org — @maximepico
- 2. 2 why lean startup? Lean Startup is different for two key reasons: 1. it was conceived by engineers 2. it customer driven and more adapted to bootstrapping
- 4. who used it?
- 5. 5 what is lean startup? IDEA BUILD PRODUCTDATA LEARN MEASURE
- 7. 7 what is a MVP? Features UX/UI Marketing Pricing Branding
- 8. 8 what is a MVP? Features UX/UI Marketing Pricing Branding
- 9. 9 what is a MVP? Features UX/UI Marketing Pricing Branding DON’T Build a “prototype” or a “beta” with 80% of all the imagined features
- 10. 10 what is a MVP? Features UX/UI Marketing Pricing Branding
- 11. 11 what is a MVP? Features UX/UI Marketing Pricing Branding DO Build a minimal version of your “experience” that provides the core value you intended to provide
- 12. 12 what is a MVP?
- 13. 13 wait, what is a startup? « A startup is an organisation formed to search for a repeatable and scalable business model » — Steve Blank
- 14. 14 everything is an hypothesis You are in “search” mode, everything is an hypothesis for you to prove
- 15. 15
- 16. 16 know how money flows The first step is to know how money flows in your company by drawing it
- 17. 17
- 18. 18 value proposition Value proposition is not about your idea Empathy is the key
- 19. 19 value proposition Value proposition is about the problem or “wants” you’re answering with your product
- 20. 20 value proposition Which Pains are you solving and what Gains are you creating?
- 23. 23 product/market fit when the value proposition you hypothesised for your customer segment turns out to be true
- 25. 25
- 26. 26 customer segment what jobs are you solving?
- 27. 27 customer segment define your archetypes and go back to your value prop to check if it works
- 28. 28
- 29. 29 distribution channels how does your product get from your company to your customer?
- 30. 30
- 31. 31 customer relationship how do you get, keep and grow your customer base?
- 32. 32 customer relationship Get Keep Grow CAC LTV<?
- 33. 33
- 34. 34 revenue models how does your company make money? stream + pricing
- 35. 35 revenue stream the strategy a company uses to generate cash from each customer segment
- 36. 36 pricing the tactics you use to set the price in each customer segment
- 37. 37
- 38. 38 partners a partner needs you as much as you need them!
- 39. 39
- 40. 40 key ressources what are the most important assets required to make your business model work?
- 41. 41
- 42. 42 key activities what are the most important things you need to do to make your business model work?
- 43. 43
- 44. 44 costs what are the variable and fixed costs generated by this business model and what generates the most cost?
- 45. 45 iterate Tools by Thomas Jeanneau :) https://newsource.io/
- 46. 46 GET OUT OF THE BUILDING
- 47. 47 MEASURE
- 50. 50 Want me to challenge your startup?: http://bit.ly/2dhhSm2
- 51. ressources 51
- 52. 52 mooc udacity: How to Build a Startup?
- 53. How To Start A Startup 53 bit.ly/1vUyKCD mooc
- 54. 54 books