The Intersection Between Religion and
Capitalism and What It Means for Brands
http://ow.ly/smmm4
By: Sam Kiersey of BAV Co...
Tyson Foods vs. Competition
Niche

Leadership

Brand Strength

(Differentiation/Relevance)

Mass Market

New, Unfocused or...
Timberland gained equity, while other competitor brands lost equity
Niche

Leadership
Skechers, 2009

Skechers, 2013

Mass...
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The intersection between religion and capitalism and what it means for brands

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Transcript of "The intersection between religion and capitalism and what it means for brands"

  1. 1. The Intersection Between Religion and Capitalism and What It Means for Brands http://ow.ly/smmm4 By: Sam Kiersey of BAV Consulting
  2. 2. Tyson Foods vs. Competition Niche Leadership Brand Strength (Differentiation/Relevance) Mass Market New, Unfocused or Unknown Commodity or Eroded Brand Stature (Esteem/Knowledge) Base: BAV USA All Adults, 2013 2
  3. 3. Timberland gained equity, while other competitor brands lost equity Niche Leadership Skechers, 2009 Skechers, 2013 Mass Market Brand Strength (Differentiation/Relevance) Rockport, 2009 2013 2009 Rockport, 2013 New, Unfocused or Unknown Commodity or Eroded Brand Stature (Esteem/Knowledge) Base: BAV USA All Adults, 2009-2013 3
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