John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance

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  • 1. 8/14/2013 BrandSTRENGTH (EnergizedDifferentiation&Relevance) 0 50 100 0 50 100 Brand STATURE (Esteem & Knowledge) 1 BAV MODEL: POWERGRID John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance Niche Leadership Ubiquitous Source: BrandAsset® Valuator USA All Adults 2005-2012 2012 2012 Brand Strength An indicator of future brand potential Brand Stature An indicator of current brand status Undeveloped Commodity or Eroded