0 50 100
(Esteem & Knowledge)
Source: BrandAsset® Valuator USA All Adults,2011- First Half 2013
Carnival Cruises has experienced a major drop in brand equity in result of their recent ship
disasters It is going to take some major work to get the Esteem and Relevance levels back up
Undeveloped Commodity or Eroded
E_D REL EST KNO
2011 2012 FH2013
Significant at the
in Brand Equity
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