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Carnival cruises brand equity

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Carnival Cruises has experienced a major drop in brand equity as a result of their recent ship disasters

Carnival Cruises has experienced a major drop in brand equity as a result of their recent ship disasters

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  • 1. 9/13/2013 BrandSTRENGTH (EnergizedDifferentiation&Relevance) 0 50 100 0 50 100 Brand STATURE (Esteem & Knowledge) 1 Source: BrandAsset® Valuator USA All Adults,2011- First Half 2013 PowerGrid Carnival Cruises has experienced a major drop in brand equity in result of their recent ship disasters It is going to take some major work to get the Esteem and Relevance levels back up Niche Leadership Undeveloped Commodity or Eroded Ubiquitous 2011 2012 FH2013 0 20 40 60 80 100 E_D REL EST KNO 2011 2012 FH2013 Significant at the Fun Significant Drops in Brand Equity 2012-FH2013

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