How to Get Online
What you do and don’t need!
Who am I?
Sam Raife
SEO Consultant

BlueclawSearch.co.uk
Sam.raife@blueclaw.co.uk

@Battletoys
Battletoys.co.uk
Who are Blueclaw?
Our award winning expert services include:
- Search Engine Optimisation
- Paid Search Management
- Conve...
Background
- Cold calling
- Learnt the basics
- Now play with Google
all day
What I’m covering
- What you need a website
for
- How to get online
- How to keep costs down
- What a website will do
- Wh...
What you need a website for
• Awareness
– Over 5 billion searches a
day
– 53.4% tablet growth this
year!
– 83.6% of people...
Google is the new yellow pages

– Did I mention: Over 5
billion searches a day
– Local listings
– Even over 50s use it!

h...
In it to win it! It could be you!
– Search results change!
Based on where you
search from
– Local searches now
dominate
– ...
To shout about you!
– A website is your advert
– As in a job interview
•
•
•
•
•
•

Focus on skills
Image is important
Lik...
Because people are connected!
– Social media
– Word of mouth
– Business cards
– Networking

http://thinkbiggolocal.com/why...
How to get online?
– Choose a website name
(Domain/URL)
• 123-reg.co.uk
• Godaddy.com
• CrazyDomains.co.uk

– Business Nam...
Scenario 1 – Mr G chimney sweep
– Not tech savvy at all
– Had money to spend
– Very basic services
– Wanted an all-in-one
...
Drag and drop
– Allows you to Make
Changes whilst on the page

– Needed a Cheap Website
– Very Basic Services
– Wanted an ...
Drag and drop - benefits
– Make changes whilst on
the page

– Add in simple features
– Choose from a range of
templates
– ...
Drag and drop - downsides
– Expensive & regular costs
– Only simple features
available
– Site looks similar to others
– Li...
Scenario 2 – BellaPaella
– A bit more tech savvy
– Wanted control over it
– Site to grow with business
– Wanted to update ...
Wordpress – Front-End

http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3scho...
Wordpress – Back-End

http://www.bellapaella.co.uk/
http://wordpress.com/
http://www.w3schools.com/php/
http://www.w3schoo...
Wordpress- Benefits
– Ultimate flexibility
– Free plugins
– Free extra pages
– Only pay for hosting
– Grows with your
busi...
Wordpress- downsides
– More complex at first
– Can’t see the whole site
whilst adding in content
– Might have to learn som...
Keeping costs down?
– Struggle through and use
Wordpress
– DIY
– Shop around
– Only pay for hosting
– Do a bit at a time

...
What a website will not do?
– Create itself
– Write its own content
– Market itself
– Automatically appear in
google
– Be ...
What a website will do?
– Advertise your business
– Be a virtual business
card
– Help you stand out
– Bring you business
–...
Thank You for Listening
You can all wake up now…
Any Questions?
E-mail: Sam.Raife@Blueclaw.co.uk
Twitter:@Battletoys
Perso...
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How to get online presentation

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If your a start-up business wondering what all these people are talking about when they say "you need to get online" this presentation takes you through what you will and won't need to get online.
It covers two case studies to getting online. One for the slightly technophobic entreprenuer with a bit of disposable income, and one for the slightly more tech savvy, who wants a website that will grow with the business.
This presentation was give to the Locally Grown team at a Leeds event on the 25th November 2013

Published in: Marketing, Technology, Design
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How to get online presentation

  1. 1. How to Get Online What you do and don’t need!
  2. 2. Who am I? Sam Raife SEO Consultant BlueclawSearch.co.uk Sam.raife@blueclaw.co.uk @Battletoys Battletoys.co.uk
  3. 3. Who are Blueclaw? Our award winning expert services include: - Search Engine Optimisation - Paid Search Management - Conversion Optimisation - Social Media - Web Development - Online PR - Mobile Apps Blueclaw staff have previously worked for various organisations such as: Google, BBC, Citigroup, Deutsche Bank, Trinity Mirror Group Over 50 years of combined SEO/Social Media/PPC experience.
  4. 4. Background - Cold calling - Learnt the basics - Now play with Google all day
  5. 5. What I’m covering - What you need a website for - How to get online - How to keep costs down - What a website will do - What it won’t do Statistics, Sources and Tips will be down Here
  6. 6. What you need a website for • Awareness – Over 5 billion searches a day – 53.4% tablet growth this year! – 83.6% of people in the UK use the internet http://www.statisticbrain.com/google-searches/ http://techcrunch.com/2013/10/21/tablets-vs-pcs/ http://www.internetworldstats.com/stats4.htm
  7. 7. Google is the new yellow pages – Did I mention: Over 5 billion searches a day – Local listings – Even over 50s use it! http://www.statisticbrain.com/google-searches http://www.google.com/+/learnmore/local/ http://www.ageuk.org.uk/work-and-learning/
  8. 8. In it to win it! It could be you! – Search results change! Based on where you search from – Local searches now dominate – 43% of searches are localised http://bit.ly/1h4GIUf http://selnd.com/QXOUZb
  9. 9. To shout about you! – A website is your advert – As in a job interview • • • • • • Focus on skills Image is important Likeability is vital Keep it short Develop a story Always ask for the next step – Know your customer http://www.dummies.com/how-to/content/how-tosell-yourself-in-a-job-interview.html http://blog.slideshare.net/2013/10/07/how-topresent-and-sell-yourself-online/
  10. 10. Because people are connected! – Social media – Word of mouth – Business cards – Networking http://thinkbiggolocal.com/why-is-social-mediaimportant-to-your-business http://www.fastcompany.com/3021749/worksmart/10-surprising-social-media-statisticsthat-will-make-you-rethink-your-social-stra
  11. 11. How to get online? – Choose a website name (Domain/URL) • 123-reg.co.uk • Godaddy.com • CrazyDomains.co.uk – Business Name or Keyword Related • homebase.co.uk • DIY.com - B&Q 2001 http://www.boredpanda.com/worst-domain-names/ http://www.diy.com/diy/jsp/corporate/content/abou t/history.jsp
  12. 12. Scenario 1 – Mr G chimney sweep – Not tech savvy at all – Had money to spend – Very basic services – Wanted an all-in-one solution – Drag and drop http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/
  13. 13. Drag and drop – Allows you to Make Changes whilst on the page – Needed a Cheap Website – Very Basic Services – Wanted an All in One solution. – Drag and Drop http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/ https://www.123-reg.co.uk/website-builder/ http://www.moonfruit.com/ http://jigsy.com/ http://www.weebly.com/
  14. 14. Drag and drop - benefits – Make changes whilst on the page – Add in simple features – Choose from a range of templates – Usually 5 or 6 pages is cheap – Drag and drop http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/ https://www.123-reg.co.uk/website-builder/ http://www.moonfruit.com/ http://jigsy.com/ http://www.weebly.com/
  15. 15. Drag and drop - downsides – Expensive & regular costs – Only simple features available – Site looks similar to others – Limited to number of pages – You are the designer! http://www.mrgchimneysweep.co.uk/ http://www.fatcow.com/ https://www.123-reg.co.uk/website-builder/ http://www.moonfruit.com/ http://jigsy.com/ http://www.weebly.com/
  16. 16. Scenario 2 – BellaPaella – A bit more tech savvy – Wanted control over it – Site to grow with business – Wanted to update it regularly – Wanted lots of pages & events http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/
  17. 17. Wordpress – Front-End http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/ https://wordpress.org/plugins/
  18. 18. Wordpress – Back-End http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ http://www.w3schools.com/css/ https://wordpress.org/plugins/
  19. 19. Wordpress- Benefits – Ultimate flexibility – Free plugins – Free extra pages – Only pay for hosting – Grows with your business http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/ http://www.w3schools.com/css/
  20. 20. Wordpress- downsides – More complex at first – Can’t see the whole site whilst adding in content – Might have to learn some HTML – Too much choice – Has a style sheet http://www.bellapaella.co.uk/ http://wordpress.com/ http://www.w3schools.com/php/ http://www.w3schools.com/html/ https://wordpress.org/plugins/ http://www.w3schools.com/css/
  21. 21. Keeping costs down? – Struggle through and use Wordpress – DIY – Shop around – Only pay for hosting – Do a bit at a time http://chrislema.com/comparing-drag-drophttp://www.bellapaella.co.uk/ wordpress-themes/ http://wordpress.com/ http://www.slideshare.net/EastBayWPMeetup/draghttp://www.w3schools.com/php/ anddrop-themes http://www.w3schools.com/html/ http://www.seo-writer.co.uk/review-moonfruit-vshttp://www.w3schools.com/css/ wordpress/
  22. 22. What a website will not do? – Create itself – Write its own content – Market itself – Automatically appear in google – Be the answer to your prayers – Generate all your business http://www.dummies.com/how-to/content/how-towrite-good-web-content.html http://www.bellapaella.co.uk/ http://www.blueclawsearch.co.uk/blog/2013/11/01/ develop-your-content-strategy-withhttp://wordpress.com/ powerful-brand-storytelling/ http://www.w3schools.com/php/ http://socialmediatoday.com/feldmancreative/1611 http://www.w3schools.com/html/ 616/right-way-write-content http://www.w3schools.com/css/
  23. 23. What a website will do? – Advertise your business – Be a virtual business card – Help you stand out – Bring you business – Make you money! http://realbusiness.co.uk/article/23073-are-youhttp://www.bellapaella.co.uk/ using-seo-to-market-your-website http://wordpress.com/ http://www.slideshare.net/EastBayWPMeetup/draghttp://www.w3schools.com/php/ anddrop-themes http://www.w3schools.com/html/ http://www.seo-writer.co.uk/review-moonfruit-vshttp://www.w3schools.com/css/ wordpress/
  24. 24. Thank You for Listening You can all wake up now… Any Questions? E-mail: Sam.Raife@Blueclaw.co.uk Twitter:@Battletoys Personal E-mail: raife.sam@gmail.com
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