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BattlefieldFord.org_2009 AAA Cell Phones and Driving Research Update
 

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AAA Cell Phones and Driving Research Update

AAA Cell Phones and Driving Research Update

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    BattlefieldFord.org_2009 AAA Cell Phones and Driving Research Update BattlefieldFord.org_2009 AAA Cell Phones and Driving Research Update Presentation Transcript

    • Cell Phones and Driving: Research Update
    • AAA Foundation
      • Established in 1947
      • 501(c)(3) Not-For-Profit
      • Research affiliate of AAA/CAA
      • North American Focus
    • Mission
      • Identify traffic safety problems
      • Foster research that seeks solutions
      • Disseminate information and educational resources
    • Funded through the generosity of
      • and its members
      • Two surveys used in this analysis:
        • 2008 Traffic Safety Culture Index
        • CARAVAN omnibus survey
    • What’s the Problem?
      • As of Dec 2007, 84% of U.S. population or 255 million people were cell phone subscribers  The 2.1 trillion minutes used talking reflects a 300% increase from 2000. (CTIA-The Wireless Association)
      • Approximately 11% of drivers were using hand-held or hands-free phones while driving at any given moment during the day in 2007 (NHTSA)
      • Studies looking at phone records of crash-involved drivers have reported phone use while driving increases the risk of an accident by a factor of 4.
    • The Research
      • AAA Foundation’s Traffic Safety Culture Index
        • Nationally-representative telephone survey of U.S. adults ages 18+
        • Conducted from October 25, 2007 through January 10, 2008 by NuStats, LLC
        • Surveyed a random sample of 2,509 U.S. adults on a variety of traffic safety issues, including cell phone use while driving.
      • Opinion Research Corporation’s CARAVAN
        • Nationally-representative cost-shared omnibus telephone survey
        • Surveys conduced from September 4 through September 8, 2008 included questions from the AAA Foundation on cell phone use while driving.
    • Survey Results
      • Both surveys found more than half of all drivers admitted talking on a cell phone while driving in the past 30 days, specifically:
        • 53% of drivers (TSC Index) and 61% (CARAVAN) report talking on a cell phone while driving at least occasionally
        • 16-17% (both surveys) report doing this regularly
    • Younger Drivers
      • Surveys indicated that younger drivers are more likely to use a cell phone while driving the oldest age groups…
      • … but it’s not just young drivers.
        • Drivers aged 25-34 had highest rates of any cell phone use (TSCI) and of regular cell phone use while driving (both surveys)
        • Over half of drivers aged 45 to 54 reported using cell phones while driving at least occasionally (both surveys)
    • Rates of Driver Cell Phone Use by Age *Full bar = any usage Shaded portion = often or very often **Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
    • Text Messaging while Driving
      • Both surveys found that a significant minority of people admit reading or sending text messages or emails (hereafter “text messages”) while driving:
        • 14% of drivers (TSC Index) and 17% (CARAVAN) report text messaging while driving at least occasionally
        • 3% (both surveys) report doing this regularly
        • Young drivers (ages 18-24) were by far the most likely to do this
    • Text Messaging while Driving by Age
      • *Full bar = any usage Shaded portion = often or very often
      **Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
    • “ Do as I Say, Not as I Do”
      • TSC Index survey found that 83% of drivers felt that drivers using cell phones was a serious problem  But 46% of those same drivers later admitted to using a cell phone while driving!
    • People think hands-free is safer (It isn’t)
      • 2 out of every 3 drivers* think that using a hands-free cell phone while driving is safer than using a hand-held phone...
      • … BUT virtually all studies have found that using hands-free phones while driving is no safer than using a hand-held cell phone.
      *Based on data collected in the CARAVAN survey
    • “ Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which could be a deadly mistake.” -J. Peter Kissinger, AAA Foundation President & CEO
      • To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety culture, go to www.AAAFoundation.org .
    • The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA .
      • To learn more about driving safe and choosing a protective automobile, visit www.BattlefieldFord.org
      Learn More About Battlefield Ford