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Cell Phones and Driving: Research Update
AAA Foundation <ul><li>Established in 1947 </li></ul><ul><li>501(c)(3) Not-For-Profit </li></ul><ul><li>Research affiliate...
Mission <ul><li>Identify traffic safety problems </li></ul><ul><li>Foster research that seeks solutions </li></ul><ul><li>...
Funded through the generosity of  <ul><li>and its members </li></ul>
<ul><li>Two surveys used in this analysis: </li></ul><ul><ul><li>2008 Traffic Safety Culture Index </li></ul></ul><ul><ul>...
What’s the Problem? <ul><li>As of Dec 2007, 84% of U.S. population or 255 million people were cell phone subscribers   Th...
The Research <ul><li>AAA Foundation’s Traffic Safety Culture Index </li></ul><ul><ul><li>Nationally-representative telepho...
Survey Results <ul><li>Both surveys found more than half of all drivers admitted talking on a cell phone while driving in ...
Younger Drivers <ul><li>Surveys indicated that younger drivers are more likely to use a cell phone while driving the oldes...
Rates of Driver Cell Phone Use by Age *Full bar = any usage  Shaded portion = often or very often **Based on data collecte...
Text Messaging while Driving <ul><li>Both surveys found that a significant minority of people admit reading or sending tex...
Text Messaging while Driving by Age <ul><li>*Full bar = any usage  Shaded portion = often or very often </li></ul>**Based ...
“ Do as I Say, Not as I Do” <ul><li>TSC Index survey found that 83% of drivers felt that drivers using cell phones was a s...
People think hands-free is safer  (It isn’t) <ul><li>2 out of every 3 drivers* think that using a hands-free cell phone wh...
“ Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which co...
<ul><li>To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety ...
The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving ...
<ul><li>To learn more about driving safe and choosing a protective automobile, visit  www.BattlefieldFord.org </li></ul>Le...
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BattlefieldFord.org_2009 AAA Cell Phones and Driving Research Update

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AAA Cell Phones and Driving Research Update

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Transcript of "BattlefieldFord.org_2009 AAA Cell Phones and Driving Research Update"

  1. 1. Cell Phones and Driving: Research Update
  2. 2. AAA Foundation <ul><li>Established in 1947 </li></ul><ul><li>501(c)(3) Not-For-Profit </li></ul><ul><li>Research affiliate of AAA/CAA </li></ul><ul><li>North American Focus </li></ul>
  3. 3. Mission <ul><li>Identify traffic safety problems </li></ul><ul><li>Foster research that seeks solutions </li></ul><ul><li>Disseminate information and educational resources </li></ul>
  4. 4. Funded through the generosity of <ul><li>and its members </li></ul>
  5. 5. <ul><li>Two surveys used in this analysis: </li></ul><ul><ul><li>2008 Traffic Safety Culture Index </li></ul></ul><ul><ul><li>CARAVAN omnibus survey </li></ul></ul>
  6. 6. What’s the Problem? <ul><li>As of Dec 2007, 84% of U.S. population or 255 million people were cell phone subscribers  The 2.1 trillion minutes used talking reflects a 300% increase from 2000. (CTIA-The Wireless Association) </li></ul><ul><li>Approximately 11% of drivers were using hand-held or hands-free phones while driving at any given moment during the day in 2007 (NHTSA) </li></ul><ul><li>Studies looking at phone records of crash-involved drivers have reported phone use while driving increases the risk of an accident by a factor of 4. </li></ul>
  7. 7. The Research <ul><li>AAA Foundation’s Traffic Safety Culture Index </li></ul><ul><ul><li>Nationally-representative telephone survey of U.S. adults ages 18+ </li></ul></ul><ul><ul><li>Conducted from October 25, 2007 through January 10, 2008 by NuStats, LLC </li></ul></ul><ul><ul><li>Surveyed a random sample of 2,509 U.S. adults on a variety of traffic safety issues, including cell phone use while driving. </li></ul></ul><ul><li>Opinion Research Corporation’s CARAVAN </li></ul><ul><ul><li>Nationally-representative cost-shared omnibus telephone survey </li></ul></ul><ul><ul><li>Surveys conduced from September 4 through September 8, 2008 included questions from the AAA Foundation on cell phone use while driving. </li></ul></ul>
  8. 8. Survey Results <ul><li>Both surveys found more than half of all drivers admitted talking on a cell phone while driving in the past 30 days, specifically: </li></ul><ul><ul><li>53% of drivers (TSC Index) and 61% (CARAVAN) report talking on a cell phone while driving at least occasionally </li></ul></ul><ul><ul><li>16-17% (both surveys) report doing this regularly </li></ul></ul>
  9. 9. Younger Drivers <ul><li>Surveys indicated that younger drivers are more likely to use a cell phone while driving the oldest age groups… </li></ul><ul><li>… but it’s not just young drivers. </li></ul><ul><ul><li>Drivers aged 25-34 had highest rates of any cell phone use (TSCI) and of regular cell phone use while driving (both surveys) </li></ul></ul><ul><ul><li>Over half of drivers aged 45 to 54 reported using cell phones while driving at least occasionally (both surveys) </li></ul></ul>
  10. 10. Rates of Driver Cell Phone Use by Age *Full bar = any usage Shaded portion = often or very often **Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
  11. 11. Text Messaging while Driving <ul><li>Both surveys found that a significant minority of people admit reading or sending text messages or emails (hereafter “text messages”) while driving: </li></ul><ul><ul><li>14% of drivers (TSC Index) and 17% (CARAVAN) report text messaging while driving at least occasionally </li></ul></ul><ul><ul><li>3% (both surveys) report doing this regularly </li></ul></ul><ul><ul><li>Young drivers (ages 18-24) were by far the most likely to do this </li></ul></ul>
  12. 12. Text Messaging while Driving by Age <ul><li>*Full bar = any usage Shaded portion = often or very often </li></ul>**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
  13. 13. “ Do as I Say, Not as I Do” <ul><li>TSC Index survey found that 83% of drivers felt that drivers using cell phones was a serious problem  But 46% of those same drivers later admitted to using a cell phone while driving! </li></ul>
  14. 14. People think hands-free is safer (It isn’t) <ul><li>2 out of every 3 drivers* think that using a hands-free cell phone while driving is safer than using a hand-held phone... </li></ul><ul><li>… BUT virtually all studies have found that using hands-free phones while driving is no safer than using a hand-held cell phone. </li></ul>*Based on data collected in the CARAVAN survey
  15. 15. “ Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which could be a deadly mistake.” -J. Peter Kissinger, AAA Foundation President & CEO
  16. 16. <ul><li>To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety culture, go to www.AAAFoundation.org . </li></ul>
  17. 17. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA .
  18. 18. <ul><li>To learn more about driving safe and choosing a protective automobile, visit www.BattlefieldFord.org </li></ul>Learn More About Battlefield Ford
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