Market Survey

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Market Survey

  1. 1. Market Survey TEAM WIP SERVICE MEETS SOCIAL Barbora Batokova Graduate Design Studio II Lauren Chapman Spring 2010 Jeanette Leagh School of Design Marcus Perez Cervantes Carnegie Mellon University
  2. 2. MARKETS WE SURVEYED Education / Healthcare Food / Environment / Government Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  3. 3. OUR CHOSEN MARKET Education / Healthcare Food / Environment / Government Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  4. 4. WHY WE CHOSE THIS MARKET Education • all opportunities in surveyed markets encompass learning • behavioral change stems from learning • market offers broad spectrum of ideation possibilities • contains intrinsic social and service components • why not? Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  5. 5. SEGMENTING OUR CHOSEN MARKET Education SECTORS LEVELS METHODS public nursery scaffolding private pre-school cooperative learning religious kindergarten active learning charter elementary service learning language/int’l middle school problem-solving home school high school/GED through play special needs certification peer-to-peer online associates vocational/trade college post-grad continuing edu. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  6. 6. WHAT OUR SEGMENTED MARKET MEANS Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  7. 7. OUR MARKET OPPORTUNITY SPACE Education • influence of parent–teacher involvement on children’s learning • teacher–to–teacher method sharing to facilitate children’s learning • role of digital technology as learning tool in education (esp. home schooling) • impact of rising education costs on learning • low attendance, problematic behavior and high drop-out rates • low literacy rates in both developed and developing countries • lack of assistance from school/community for children Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  8. 8. OUR MARKET OPPORTUNITY SPACE Education • influence of parent–teacher involvement on children’s learning • teacher–to–teacher method sharing to facilitate children’s learning • role of digital technology as learning tool in education (esp. home schooling) • impact of rising education costs on learning • low attendance, problematic behavior and high drop-out rates • low literacy rates in both developed and developing countries • lack of assistance from school/community for children Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  9. 9. OUR MARKET OPPORTUNITY SPACE: IDENTIFYING STAKEHOLDERS Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
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ervice Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  11. 11. OUR MARKET OPPORTUNITY SPACE: LEARNING !"#$%&" Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

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