Market Survey
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  • 1. Market Survey TEAM WIP SERVICE MEETS SOCIAL Barbora Batokova Graduate Design Studio II Lauren Chapman Spring 2010 Jeanette Leagh School of Design Marcus Perez Cervantes Carnegie Mellon University
  • 2. MARKETS WE SURVEYED Education / Healthcare Food / Environment / Government Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 3. OUR CHOSEN MARKET Education / Healthcare Food / Environment / Government Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 4. WHY WE CHOSE THIS MARKET Education • all opportunities in surveyed markets encompass learning • behavioral change stems from learning • market offers broad spectrum of ideation possibilities • contains intrinsic social and service components • why not? Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 5. SEGMENTING OUR CHOSEN MARKET Education SECTORS LEVELS METHODS public nursery scaffolding private pre-school cooperative learning religious kindergarten active learning charter elementary service learning language/int’l middle school problem-solving home school high school/GED through play special needs certification peer-to-peer online associates vocational/trade college post-grad continuing edu. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 6. WHAT OUR SEGMENTED MARKET MEANS Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 7. OUR MARKET OPPORTUNITY SPACE Education • influence of parent–teacher involvement on children’s learning • teacher–to–teacher method sharing to facilitate children’s learning • role of digital technology as learning tool in education (esp. home schooling) • impact of rising education costs on learning • low attendance, problematic behavior and high drop-out rates • low literacy rates in both developed and developing countries • lack of assistance from school/community for children Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 8. OUR MARKET OPPORTUNITY SPACE Education • influence of parent–teacher involvement on children’s learning • teacher–to–teacher method sharing to facilitate children’s learning • role of digital technology as learning tool in education (esp. home schooling) • impact of rising education costs on learning • low attendance, problematic behavior and high drop-out rates • low literacy rates in both developed and developing countries • lack of assistance from school/community for children Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 9. OUR MARKET OPPORTUNITY SPACE: IDENTIFYING STAKEHOLDERS Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  •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ervice Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • 11. OUR MARKET OPPORTUNITY SPACE: LEARNING !"#$%&" Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University