Design Directions
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Design Directions Design Directions Presentation Transcript

  • Design Directions TEAM WIP SERVICE MEETS SOCIAL Barbora Batokova Graduate Design Studio II Lauren Chapman Spring 2010 Jeanette Leagh School of Design Marcus Perez Cervantes Carnegie Mellon University
  • OUR MARKET Education / Healthcare Food / Environment / Government Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • OUR MARKET Why Education? • all opportunities in surveyed markets encompass learning • behavioral change stems from learning • market offers broad spectrum of ideation possibilities • contains intrinsic social and service components • why not? Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • OUR MARKET What we really mean is learning... Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH Touchstone Tours • observe physical and cognitive spaces to understand learning processes • uncover unmet learning needs through explorative dialogue Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR participant: Giant Eagle store manager objective: understand employee communication and training method: interview Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR !everything is just out there" Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR participant: eight year-old student objective: understand student’s school day method: cultural inventory and interview Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR !I wish knowing everything " Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR participant: graduate student objective: understand how a person navigates an information space method: think aloud protocol Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR “! Oh... books are organized by the authors’ last names " Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR participant: elementary school teacher objective: understand teaching methods and classroom learning method: directed storytelling Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH: TOUCHSTONE TOUR ! The kids shouldn’t have to be the teachers " Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • EXPLORATORY RESEARCH Primary • interview with elementary school music teacher • think aloud protocol with Giant Eagle grocery shopper • interview with Karen, parent of an eight year–old Secondary • education trends analysis • TED talks • scholarly journals and literature reviews • XPLANA daily research updates Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • RESEARCH SYNTHESIS What does it all mean? • our investigation uncovered areas that lack definitive opportunity space • our research also revealed an opportunity domain in classroom learning Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • RESEARCH SYNTHESIS What we learned • Giant Eagle employee training and integration is clear-cut process • bookstore way-finding and sense-making is mostly straightforward • project-based learning on the rise, but how will it work? • parent–teacher communication valuable to student learning and growth • cost of education major issue among educators, students, and families • strategic play and collaborative learning in K–12 teaching methods Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • RESEARCH SYNTHESIS What we learned • Giant Eagle employee training and integration • bookstore way-finding and sense-making • project-based learning on the rise, but how will it work? • parent–teacher communication valuable to student learning and growth • cost of education major issue among educators, students, and families • strategic play and collaborative learning in K–12 teaching methods Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • DESIGN DIRECTIONS: PROJECT-BASED LEARNING 12 project-based learning 3 learning through play parent–teacher communication Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • DESIGN DIRECTIONS: LEARNING THROUGH PLAY 12 project-based learning 3 learning through play parent–teacher communication Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • DESIGN DIRECTIONS: PARENT–TEACHER COMMUNICATION 12 project-based learning 3 learning through play parent–teacher communication Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • DESIGN DIRECTIONS: THE FUTURE OF LEARNING d Learning Pare nt & Tea ch se er Ba t- Co jec mm Pro unication Preferred State Ideal State Preferred Preferred State State Le ar y nin Pla g Through Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
  • Next Steps • conduct further interviews with educators, students, and families • speak with project-based learning experts • visit St. Rosalia School and Grandview Elementary • visit CYERT center for education • research secondary resources relevant to design directions Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University