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Khishigsuren Yadamsuren - Current Overview of Mongolian Television Industry
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Khishigsuren Yadamsuren - Current Overview of Mongolian Television Industry Khishigsuren Yadamsuren - Current Overview of Mongolian Television Industry Presentation Transcript

  • ß.ÕÈØÈÃÑYÐÝÍ “Ìàêñèìà Êîíñàëòèíã” êîìïàíèéí ñóäàëãàà õàðèóöñàí çàõèðàë Twitter.com/TAM_Mongolia Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë2 Àíõààðëàà õàíäóóëæ áàéãààä áàÿðëàëàà @TAM_Mongolia Çàõ çýýëèéí òóõàé “òîâ÷õîí”1 ¯çýã÷èä àëèéã ñîíãîæ áàéíà?2 Ñèñòåì îäîî ÿìàð áàéãàà âý?3 ßìàð áàéâàë “ã âý?4 Áèä ÿìàð õóâü íýìýð îðóóëæ ÷àäàõ âý?5
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë3 1 508 êîìïàíè 3 216 Á¿òýýãäýõ¿¿í ¿éë÷èëãýý 190 Ò ñóâàã 66 Óëààíáààòàðò 17 ªðãºí íýâòð¿¿ëýã 1689 1576 2011 2012 2013 1508 Ñóðòàë÷èëãàà íèéë¿¿ëýã÷ êîìïàíèé òîî æèë á¿ð áóóð÷ áàéíà Íýã ñóâàãò íîãäîõ æèëèéí äóíäàæ îðëîãî 1 òýðáóì òºãðºã ̯ÎÍÒ-èéí 2012 îíû òºñºâ 10,5 òýðáóì òºãðºã Çàõ çýýëèéí õýìæýý ºìíºõ îíòîé õàðüöóóëàõàä 2% ºññºí Ñàëáàðûí ¿íäñýí ¿ç¿¿ëýëò¿¿ä 3 ÑÀß 1.3 ñàÿ Óëààíáààòàð 1.7 ñàÿ Îðîí íóòàã ¿çýã÷ õýðýãëýã÷
  • 4 Òåëåâèçèéí ñóâãóóäûí ýôèðèéí öàãèéí á¿òýö 93% 57% 100% Óðàí ñàéõíû êèíî Îëîí àíãèò êèíî ªäºð òóòìûí ìýäýý 32 òâ 40 öàã Îðãèë öàãààð 1 ºäºðò ãàðäàã ìýäýýíèé õýìæýý 55% “Óéòãàðòàé” óëñ òºð Ñàëáàðûí ¿íäñýí ¿ç¿¿ëýëò¿¿ä Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë Òåëåâèç áîë õýâëýë ìýäýýëëèéí õýðýãñýë. Ãýõäýý çºâõºí õýâëýë ìýäýýëëèéí õýðýãñýë áèø Òåëåâèç áîë áèçíåñ Õàðèí ýíý îëîí òåëåâèçèéí ñóâàã ÿìàð çîðèëãîîð áàéãóóëàãäñàí áý? Áèäýíä á¿òýýæ ÷àäàæ áàéãàà þì þó áàéíà ?
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë5 223 ìèíóò Äóíäàæ ¿çýã÷èéí íýã ºäºðò Ò ¿çäýã õýìæýý Àíãëè óëñàä 242 ìèíóò Çàõ çýýë õààøàà ÿâæ áàéíà? 1 Îëîí àíãèò êèíî 2 Íèéãýì, óëñ òºðèéí õºòºëáºð 3 Ò øîó 4 Õîøèí øîã 5 Óðàí ñàéõíû êèíî Õàìãèéí èõ ¿çäýã òºðºë íü Íèéò ¿çýã÷ýýñ Ìîíãîë ñóâãóóäûí ¿çýã÷ 73% Ãàäààä ñóâãóóäûí ¿çýã÷ 27% 30-40% Êîìïàíèóäûí îãò ¿ð ä¿íã¿é öàöàãääàã ðåêëàìíû õýìæýý 2013 оны байдлаар 16 тэрбум
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë6 Ñèñòåì îäîî ÿìàð áàéãàà âý? Äóíäàæ îðëîãî 1 òýðáóì Æèøèã çàðäàë 10,5 òýðáóì Ñàíõ¿¿ãèéí õàðààò áóñ áàéäàë Ìýðãýæëèéí áîëîâñîí õ¿÷èí Íèéòëýëèéí õàðààò áóñ áàéäàë Çîõèîã÷èéí ýðõ, îþóíû ºì÷ ×àíàð, ¿íýí áîäèò áàéäàë Òåëåâèçèéí ¿íäñýí ÷èã ¿¿ðýã Õýâëýëèéí ýðõ ÷ºëººã òóíõàãëàñàí ÷... Òàíñàã ñàëáàð áèø ñîíèðõîã÷äûí ñàëáàð ×èã ¿¿ðýã íü ãàæóóäàæ, ìàíèïóëÿöè áîëñîí Áèäýíä 2007 îíîîñ õîéøèõ àðõèâ áèé Учир шалтгааны гинжин холбоо Ñàíõ¿¿ãèéí õàðààò áóñ áàéäëûí ¿íäýñ áîëîõ ºðñºë人íèé ýð¿¿ë îð÷èí á¿ðäýýã¿é áàéñíààñ òåëåâèçèéí ñóâãóóä ñàëáàðûí áóñàä òîãëîã÷äûíõîî ãàðò îðñîí. Æ íü: Çàð ñóðòàë÷èëãàà íèéë¿¿ëýã÷, Êàáåëèéí îïåðàòîðóóä . . . Сайн телевиз ?
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë7 ßìàð áàéâàë “ã âý? Îëîí ñàéí òåëåâèçòýé áîëîõûí òóëä ÿàõ âý? Óõàìñàðòàé äýìæëýã2 ªðñºë人íèé ýð¿¿ë, òóíãàëàã îð÷èí 3 Ýðõç¿éí øèíýëýã, îíîâ÷òîé çîõèöóóëàëò 1
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë8 Áèä ÿìàð õóâü íýìýð îðóóëæ ÷àäàõ âý?
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë9 Áèä ÿìàð õóâü íýìýð îðóóëæ ÷àäàõ âý? Áèä ýíý ñóäàëãààíä çîðèóëàãäñàí á¿òýí äýä á¿òöýýð, øèíæëýõ óõààíû ¿íäýñëýëòýé, ìýðãýæëèéí ò¿âøèíä àæèëëàäàã, îëîí óëñàä õ¿ëýýí çºâøººðºãäñºí Ìîíãîëûí ãàíö êîìïàíè þì. Öààøèä ÷ ýíý õýâýýðýý áàéõ áîëíî. Ǻâõºí ¿çýã÷ýý îíîîä áîëëîî ãýæ ¿¿? Çàõ çýýë øèíý çîõèîí áàéãóóëàëòàíä îðíî2 Äýëõèéí ñ¿ëæýýíèé íýã õýñýã áîëíî3 Õóäàëäààíû øèíý ä¿ðýì òîãòîíî1
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë10 Ñàéõàí ìýäýý 2013 îíä Ìîíãîëä õèéñýí êîíòåíò ãàäààäûí îëîí àíãèò êèíîíîîñ ðåéòèíãýýðýý äàâæ ãàðñàí òîõèîëäëóóä 1. Õóâü òàâèëàíãèéí ýýäðýý 5, 6-ð ñàðûí õàìãèéí ºíäºð ðåéòèíãòýé õºòºëáºð. Çàðèì àíãèéí õóâüä Share ¿ç¿¿ëýëòýýð 50% äºõºæ áàéñàí íü Ò ¿çýæ áàéñàí õî¸ð õ¿í òóòìûí 1 íü ¿çýæ áàéñíûã èëòãýíý. 2. Ìîíãîë òóëãàòíû çóóí ýðõýì ÌÓ-ûí åðºíõèéëºã÷ Ö.Ýëáýãäîðæèéí îðîëöñîí äóãààðûí çàðèì äàâòàëòûí ðåéòèíã 10% äàâñíààð 5 ñàðä ãàðñàí õàìãèéí ºíäºð ðåéòèíãòýé õºòºëáºðèéí íýã áîëñîí þì.
  • Ìîíãîëûí Òåëåâèçèéí Ñàëáàðûí ªíººãèéí Áàéäàë1 1