Where do                                     come from?           Brand ideas that make thousands, millions fall in love? ...
OUR DEPARTMENTSOF EXPERTISE                    outdoor           concept development                                      ...
We work out brand ideas, communica on strategies and conceptual projectso      - from scratch to detailed planning - in al...
Our in-house pixel-manufacture also offers exper se                                            in the following areas:     ...
so many fancy words. dLet’s choose them wisely and give them                       s    d vnew meaning witha word-of-mouth...
MakingDOCUMENTS,               BROCHURES,                ready to be published in any imaginable shapes and sizes. Close d...
While brands strive for a en on, have their special moments with their consumers.And that ’s what we think event marke ng ...
Human curiosityis our friend.                     We love to en ce it with insigh ul             CONSUMER PROMOTIONS, GUER...
Communica on some mes needsan object or many might not exist yet but itwould suit exactly your brand’s needs?             ...
MAIN
Title: Blackberry CampaignClient: Vodafone HungaryDescrip on: Strategy for Vodafone Blackberrysales increase. Concept and ...
Title: Borsodi Beer - Art Recycling and can designClient: Borsodi SörgyárakDescrip on: Strategy for crea ve usageof the Bo...
Title: Message into the tomorrowClient: Hungarian Post OfficeDescrip on: Strategy and developmentof an integrated campaign f...
Title: Turbó Diéta TV campaignClient: Turbó DiétaDescrip on: Script and storyboard development forTurbó Diéta Weight Loss ...
Title: Szige one campaignClient: Vodafone HungaryDescrip on: Strategy and developmentof a full integrated campaign to supp...
Title: Borsodi Music Fes vals full campaignsClient: Borsodi SörgyárakDescrip on: Strategy for Borsodi Music SummerFes val’...
Title: Beck’s Image CampaignClient: Borsodi SörgyárakDescrip on: Interna onal campaign idea’s adapta onfor Hungarian marke...
Title: Beck’s Different by Choice AwardsClient: Beck’sDescrip on: Strategy for local communica onof Beck’s new slogan - Diff...
Title: Borsodi BZF can special edi on designsClient: Borsodi SörgyárakDescrip on: Special Edi on can design developmentfor...
Title: Hegyalja Music Fes vals Brand Communica onClient: DeltafestDescrip on: Strategy and brand iden ty developmentfor He...
Title: Becksperience Deck A ackClient: Borsodi SörgyárakDescrip on: Effec ve brand communica on amongstyoungsters. A seriou...
Title: Prepaid package designClient: Vodafone HungaryDescrip on: Package concept and designdevelopment for prepaid tariffs.
Title: Tihany Camembert SE and single pack designClient: VeszprémtejDescrip on: Package concept and designdevelopment for ...
Title: Borsodi Beer Soccer SE can and label designClient: Borsodi SörgyárakDescrip on: Promo onal package concept and desi...
Title: Stella Beer Draught Compe   on posterClient: Borsodi SörgyárakDescrip on: Poster design for Stella’s beer draughtco...
Title: Appeninn broshure for Ha yúházClient: Appeninn HoldingDescrip on: Broshure design for sales marke ng
Title: Young tariff flyerClient: Vodafone HungaryDescrip on: Back to school flyer for youngsters.
Title: Vodafone VitaMAX leafletClient: Vodafone HungaryDescrip on: Leaflet concept and design for VodafoneVitaMAXX tariffs.
Title: DM campaignClient: FKF Zrt.Descrip on: Communal services DM campaignfor FKF Zrt.Used for: print ads, poster, banner
Title: Hegyalja Music Fes vals Brand Communica onClient: DeltafestDescrip on: Strategy and brand iden ty developmentfor He...
Title: Naturland Herb Teas package designClient: NaturlandDescrip on: Illustra on and design for Naturland’smonoteas.
Title: Rézangyal Special Edi onClient: Rézangyal SpiritsDescrip on: Label design for Rézangyal Spiritsspecial edi on lineup.
Title: SZIN summer fes val iden ty designClient: DeltafestDescrip on: Yearly visual iden ty for summer musicfes val SZIN.U...
Title: Tesco Shopline Coupon leafletClient: Tesco ShoplineDescrip on: Leaflet design for Tesco Shopline’sCoupon lot.
Title: Vodafone Tuesday posterClient: Vodafone HungaryDescrip on: Layout design for Vodafone’s Tuesday pro-mo onUsed for: ...
Title: Wine menu for Symbol RestaurantClient: Symbol RestaurantDescrip on: Concept development, photo shoo ngand layout fo...
Title: Recycled cup campaign for BZFClient: Borsodi SörgyárakDescrip on: Concept and visual development of recy-cled cup c...
Title: Vodafone Smart Collec onClient: Vodafone HungaryDescrip on: Smart Collec on promo on and brandse lement for Vodafon...
Title: Vodafone EdenClient: Vodafone HungaryDescrip on: A complete brand scenario concept anddevelopment. Vodafone Interne...
Title: Beck’s Led BarClient: Borsodi SörgyárakDescrip on: Unusual usage and composi on of Ledstrip courtain: Led usage as ...
Title: EU Parlament light pain ngDescrip on: Moving lightmapping and lightpain ngon EU Parlament’s frontal architecture
Title: Beck’s Equalizer SpaceClient: Borsodi SörgyárakDescrip on: Special design and implemanta onof a brand se lement for...
UP Adver singH-1095 Budapest, Soroksári str 48.Tel.: +36 1 219 5156 • Fax: +36 1 219 5157info: Jácint Goneth client servic...
UP Advertising presentation
UP Advertising presentation
UP Advertising presentation
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UP Advertising presentation

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Where do GREAT IDEAS come from?
Brand ideas that make thousands, millions fall in love? They are born like lightning: clever insights based on relevant reasoning collide with crea􏰀ve par􏰀cles in the universe of endless possibili􏰀es. But that’s not the end: we collect the sparks and fine-tune them to glister on every field of communica􏰀on ranging from ATL and BTL to breathtaking digital.
WE'D LOVE TO SEE YOUR BRAND SHINING!

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UP Advertising presentation

  1. 1. Where do come from? Brand ideas that make thousands, millions fall in love? They are born like lightning: clever insights based on relevant reasoning collide with crea ve par cles in the universe of endless possibili es. But that’s not the end: we collect the sparks and fine-tune them to glister on every field of communica on ranging from ATL and BTL to breathtaking digital.
  2. 2. OUR DEPARTMENTSOF EXPERTISE outdoor concept development campaign print ATL dtp stage design illustration applications hostess promotion graphic design music festival web design ONLINE games BTL package design sales marketing guerilla
  3. 3. We work out brand ideas, communica on strategies and conceptual projectso - from scratch to detailed planning - in all areas of adver sing. o n
  4. 4. Our in-house pixel-manufacture also offers exper se in the following areas: b and iden brand iden ty Our crea ve team can plan, packag desi package design age signnurture and deliver full adver sing print ads print ads n b ochu brochur s hurecampaigns including TV spots, outd utdoor mediadia di POS materials O material terials print ads even guerilla and viral ambien solu n ambient solu ons ent u solu ons from the strategic blueprint crea crea ve QR codes c des web e i web design to the final product. and lot more . and a lot more... re..
  5. 5. so many fancy words. dLet’s choose them wisely and give them s d vnew meaning witha word-of-mouth swoosh, fi ed uexactly to your brand’s concept. o aYES - that’s a challenge eand it is what we really
  6. 6. MakingDOCUMENTS, BROCHURES, ready to be published in any imaginable shapes and sizes. Close deadlines, difficult retouching, we make your pictures look absolutely perfect in our c
  7. 7. While brands strive for a en on, have their special moments with their consumers.And that ’s what we think event marke ng is about. Cap va ng hearts with unforge able moments. e - all well suited for your brand.
  8. 8. Human curiosityis our friend. We love to en ce it with insigh ul CONSUMER PROMOTIONS, GUERILLA MARKETING ACTS, HOSTESS PROMOTIONS, INTEGRATEDBTL CAMPAIGNS, augmented reality projects and ambient prac ces.
  9. 9. Communica on some mes needsan object or many might not exist yet but itwould suit exactly your brand’s needs? tAn infatable baby-giraffe equipped with gan USC-port and two laser-beam heads. aDoesn’t ma er we’re figure it out and deliverto your door thousands of them if you wish.Anything from T-shirts to alien spaceships -
  10. 10. MAIN
  11. 11. Title: Blackberry CampaignClient: Vodafone HungaryDescrip on: Strategy for Vodafone Blackberrysales increase. Concept and development for photoshoo ng, layout and art direc on.Used for: print ads, citylights Headline Headline: adline: There There is a good Blackberry ood B ackberry kbe story everywhere. story everywhere. w On the screen: creee Dan’ artne s Dan’s partners n’s ners C ats 1 Chats (1) Greg: He Greg: Hey! Whatsup? hatsup? Dan: et and Joey Dan: Pete and Joey are y hun hun ng already. Pet is u already. ete lread a er a pre y chick while pr J y Joey is a er a horse. r s Greg: ?? Greg: ??? g Dan: Dan: You’d be er hurry d urr
  12. 12. Title: Borsodi Beer - Art Recycling and can designClient: Borsodi SörgyárakDescrip on: Strategy for crea ve usageof the Borsodi Beer empty cans -workshop for handmade jewelry on summer fes valsAward: Golden Lollipop 3rd Place
  13. 13. Title: Message into the tomorrowClient: Hungarian Post OfficeDescrip on: Strategy and developmentof an integrated campaign for youngsters.Used for: print ads, citylights, billboards, Facebook
  14. 14. Title: Turbó Diéta TV campaignClient: Turbó DiétaDescrip on: Script and storyboard development forTurbó Diéta Weight Loss shakes. TV spot developmentand art direc on.Used for: Tv spots for main channels
  15. 15. Title: Szige one campaignClient: Vodafone HungaryDescrip on: Strategy and developmentof a full integrated campaign to support Vodafone’sSziget Fes val sponsorship.Used for: print ads, citylights, public transporta on,leaflet and map, website banner, brandsite,POS materials, telephone skins, promo onal film
  16. 16. Title: Borsodi Music Fes vals full campaignsClient: Borsodi SörgyárakDescrip on: Strategy for Borsodi Music SummerFes val’s ATL and integrated BTL campaign. Conceptdevelopment for TV spots, print ads and viral campaign.In 2 years we made 7 TV spots and 2 viral filmsfor this brand.Used for: TV spots, viral films, print ads, POS materials
  17. 17. Title: Beck’s Image CampaignClient: Borsodi SörgyárakDescrip on: Interna onal campaign idea’s adapta onfor Hungarian market.Used for: print ads, citylights, construc on net, onlinebanners, TV spot adapta on.
  18. 18. Title: Beck’s Different by Choice AwardsClient: Beck’sDescrip on: Strategy for local communica onof Beck’s new slogan - Different by choice. Introducingthe concept to the target group by an internet basedcampaign.Used for: print ads, citylights, website, viral
  19. 19. Title: Borsodi BZF can special edi on designsClient: Borsodi SörgyárakDescrip on: Special Edi on can design developmentfor Borsodi Beer. These cans were distributed only onBZF summer music fes vals.3 year - 3 different concept.
  20. 20. Title: Hegyalja Music Fes vals Brand Communica onClient: DeltafestDescrip on: Strategy and brand iden ty developmentfor Hegyalja Music Fes val’s (Hungary’s second biggestsummer fes val). UP is the offical agency for Hegyaljasince 2008.Used for: posters, citylights, special edi on music CD,official webshop, POS, special edi on merchandising,brandsite, banners, viral campaign
  21. 21. Title: Becksperience Deck A ackClient: Borsodi SörgyárakDescrip on: Effec ve brand communica on amongstyoungsters. A serious of music concerts sponsored byBeck’s Beers Becksperience brand. Concept develop-ment and crea ve implementa on of the events.Used for: print ads, flyers, POS
  22. 22. Title: Prepaid package designClient: Vodafone HungaryDescrip on: Package concept and designdevelopment for prepaid tariffs.
  23. 23. Title: Tihany Camembert SE and single pack designClient: VeszprémtejDescrip on: Package concept and designdevelopment for Special Edi on mul packand promo onal single packs.
  24. 24. Title: Borsodi Beer Soccer SE can and label designClient: Borsodi SörgyárakDescrip on: Promo onal package concept and designdevelopment for Borsodi Soccer can and bo le label.
  25. 25. Title: Stella Beer Draught Compe on posterClient: Borsodi SörgyárakDescrip on: Poster design for Stella’s beer draughtcompe on.
  26. 26. Title: Appeninn broshure for Ha yúházClient: Appeninn HoldingDescrip on: Broshure design for sales marke ng
  27. 27. Title: Young tariff flyerClient: Vodafone HungaryDescrip on: Back to school flyer for youngsters.
  28. 28. Title: Vodafone VitaMAX leafletClient: Vodafone HungaryDescrip on: Leaflet concept and design for VodafoneVitaMAXX tariffs.
  29. 29. Title: DM campaignClient: FKF Zrt.Descrip on: Communal services DM campaignfor FKF Zrt.Used for: print ads, poster, banner
  30. 30. Title: Hegyalja Music Fes vals Brand Communica onClient: DeltafestDescrip on: Strategy and brand iden ty developmentfor Hegyalja Music Fes val’s (Hungary’s second biggestsummer fes val). UP is the offical agency for Hegyaljasince 2008.Used for: posters, citylights, special edi on music CD,official webshop, POS, special edi on merchandising,brandsite, banners, viral campaign
  31. 31. Title: Naturland Herb Teas package designClient: NaturlandDescrip on: Illustra on and design for Naturland’smonoteas.
  32. 32. Title: Rézangyal Special Edi onClient: Rézangyal SpiritsDescrip on: Label design for Rézangyal Spiritsspecial edi on lineup.
  33. 33. Title: SZIN summer fes val iden ty designClient: DeltafestDescrip on: Yearly visual iden ty for summer musicfes val SZIN.Used for: posters, citylights, POS materials,merchindising items
  34. 34. Title: Tesco Shopline Coupon leafletClient: Tesco ShoplineDescrip on: Leaflet design for Tesco Shopline’sCoupon lot.
  35. 35. Title: Vodafone Tuesday posterClient: Vodafone HungaryDescrip on: Layout design for Vodafone’s Tuesday pro-mo onUsed for: print ads, citylights
  36. 36. Title: Wine menu for Symbol RestaurantClient: Symbol RestaurantDescrip on: Concept development, photo shoo ngand layout for Symbols’ 220 years old basementrestaurant.
  37. 37. Title: Recycled cup campaign for BZFClient: Borsodi SörgyárakDescrip on: Concept and visual development of recy-cled cup campaing for Borsodi Music Fes vals.Awards: Greenova on
  38. 38. Title: Vodafone Smart Collec onClient: Vodafone HungaryDescrip on: Smart Collec on promo on and brandse lement for Vodafone with handmade jewelry fromold mobile parts.
  39. 39. Title: Vodafone EdenClient: Vodafone HungaryDescrip on: A complete brand scenario concept anddevelopment. Vodafone Internet Eden offline appear-ance with interac ve games iPod tree. A giant tree,with iPod leaflets Free Wi-fi Zone. Scenery: the scenesof the movie Garden of Eden (“download sedge” =download progress bars moved with fans, waterfall= mis ng system, etc.) Refreshment for a nice day -down/uploading straw, Youtube disco, Try and buypromo on
  40. 40. Title: Beck’s Led BarClient: Borsodi SörgyárakDescrip on: Unusual usage and composi on of Ledstrip courtain: Led usage as chandeliers and backwallsof fridges. The freedom of brand making wascreated by the special composi on and usage of Ledstrip courtains. The result is a con nuously moving,vibra ng and flashy, aesthe c bar counter and sponsorse lement.Used for: Beck’s Led Bar came into being as theHyperspace and the Tiesto partys’ sponsor se lement.
  41. 41. Title: EU Parlament light pain ngDescrip on: Moving lightmapping and lightpain ngon EU Parlament’s frontal architecture
  42. 42. Title: Beck’s Equalizer SpaceClient: Borsodi SörgyárakDescrip on: Special design and implemanta onof a brand se lement for Beck’s Beer. Speciality of thisinstalla on was Led strip courtain embedded into plexi-wall and covered with black foil sripes producing theequalizer mo ve.This kind of special usage of Led stripcourtain made new perspec ves of branding.Awards: Golden Lollipop 3rd place
  43. 43. UP Adver singH-1095 Budapest, Soroksári str 48.Tel.: +36 1 219 5156 • Fax: +36 1 219 5157info: Jácint Goneth client service directore-mail: jacint.goneth@up.huweb: www.up.hu
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