Local Committee Vice President Communications
Position Role
 Create a strong exposure and image for AIESEC in our stakeholders group
 To create a strong exposure and image for AIESEC in our stakeholders group.
 To manage the overall communication strategy of AIESEC including brand management
and both internal and external communication.
 Manage the overall brand communication, marketing materials, press releases, sales
and product collateral, event marketing, customer messaging and coordinating press
analyst relations.
Structure Integration
AIESEC Experience stage
Leadership Role Stage
Competencies Little Some Regular Strong
Commitment to results X
Innovation X
Analytical Thinking X
Stakeholder Focus X
Developing Others X
Effective Communication X
Inclusiveness X
Awareness of others X
Inner Strength X
Personal Effectiveness X
Self Awareness X
Responsibilities
BRAND IMPLEMENTATION AND MANAGEMENT
 Audit materials for Induction and Education packages for the newies
 Adapt (with VP ER) materials aligned to the brand, and provide feedback for the
current ones
AIESEC in Spain 08- 09 | Leadership Position

 Final responsible for the Local Materials’ alignment to the national brand (from
posters, flyers to sales materials)
 Development of training materials and sessions on Branding
 Educate all LC members on AIESEC Identity in order to form brand ambassadors
PUBLIC RELATIONS AND MEDIA
 Implement National Communication Plan at local level to reach the stakeholders
 Develop Media Partnerships at LC level
 Implement materials and content about AIESEC, such as reports, media releases,
articles
 Develop and implement the LC Communication Plan
 Develop and implement instruments to deliver the Communication plan
WEB PRESENCE
 Manage local WEB site and update the information on it
 Quality control for the LC WEB site
 Coordinate management of the LC WIKI
INTERNAL COMMUNICATION
 Coordinate the LC Newsletters (internal and externals)
 Continue implementation of the Knowledge Management strategy
 Manage LC visual templates and communications channels
LC RESPONSIBLITIES
 Participation in Team Meetings and Team Days
 Preparing and Running Transition for Successor
 Participating and Running LC – LC Transition
 Gaining and sharing knowledge on national level
 Filling in national surveys and reports
Measure of success
• Nº of conferences/forums we are invited to as representatives of youth leadership
• Nº of media coverage received
• Nº of media partnerships realized
• Number of brand-aligned media appearance.
• Percentage of people that apply to join AIESEC with the expectation of developing
leadership.
• Average of applicants for Communications next term
AIESEC in Spain 08- 09 | Leadership Position

Subordination levels
Subordinates to Subordinates for Cooperates with
LCP Members MCVP Communication
National Vice Presidents
Communication
EB members
Background, Skills and Experience required
 Running media campaigns and keeping relations with the media
 Experience in writing, copy-editing and designing materials
 Experience in website management, aiesec.net management
 Building and maintaining long term relationships
 Research and identify new opportunities
 Very high communication and presentation skills
 Ability to relate to individuals and organizations
 Ability to manage large amount of information, knowledge and documents
 HTML editing (Front Page, Dreamweaver) and design (Corel Draw, Adobe)
 Team management skills
Participation in conferences and other development opportunities
National Conferences:
 Get Started
 Input Meeting
 Planning Meeting
International Conferences:
 Euroexpro
 WeGrow
 ILC
Time
 12 months (from July to June)
 10 hours per week (minimum)
 Attendance to all national conferences
 Weekends availability for Conferences, Team-Days or other events
 Official duration of the term: July 1st – June 30th
 Preparation and Transition: Two months before the term starts
Financial Support
 All participation National Conferences could be covered (meals, accommodation and
transport), if LC flow allows it.
AIESEC in Spain 08- 09 | Leadership Position