The Green Story - Malaysia

BRIEF RECAP

What are governments and NGOs doing?
What are brands doing?
What are the key issues in environmental sustainability in your country?
What are peoples’ attitudes towards the environment in your country?

What are governments and NGOs doing?

NO PLASTIC DAYS (2011)

What is the government doing?
Hypers/supers/petrol stations will practice no plastic bags every Saturday
What if consumers are insistent?
RM0.20 will be charged if consumer is insistent
Where does the collected fund go to?
The collected fee will be channeled into a special fund used to conduct
environment preservation

EXCISE DUTY WAIVER FOR HYBRID CARS (2011)

What is the government doing?
Government announced in October 2010 to grant full excise duty exemptions on Hybrid Cars
How do Hybrid Cars help the environment?
Oil is a limited resource that not only has to be refined from the environment but it
also creates carbon emissions when burned.
How does usage of Oil affect the environment?
There is only so much more oil available from our current sources and as such more
and more political pressure is being introduced to drill in protected lands and offshore. This could potentially be devastating to the natural wildlife in these areasConclusion
With the use of hybrid cars not only is there a reduction of carbon emissions, but
improving even 5 mpg on every car in the United States could save nearly 2 million
barrels of oil every day.

What are brands doing?

BRAND/CORPORATION INTIATIVES

CANON MARKETING MALAYSIA GOES GREEN (2008)

What is it?
A call for participation for the public to send in photos. Each photo submission sent is one tree planted by Canon at a park.
How many trees?
Ultimate objective: to plant 2,500 saplings at the specified Park
What the project aimed to do for the environment?
A CSR environmental campaign that benefits the environment, society and inspire the future generation to play their part as a socially-responsible citizen.
The Significance
Thank you mails from the public
Consumers feel closer to the brand
Consumers have a higher awareness level for the need of a better environment

TOSHIBA JOINS GREEN CAMPAIGN (2011)

Info on Campaign
Tele Dynamics SdnBhd (Tele Dynamics) joins the ranks of the ‘green’ advocates with its very own Toshiba e-STUDIO, ‘Empower the Environment Tree-Planting Green Campaign’ at Kepong Botanical Gardens, adjacent to Forest Research Insitute of Malaysia (FRIM).
Tele Dynamics’ Electronic Imaging Division pledged to plant one tree for Bukit Hari Tree Reserve Project for every Toshiba e-STUDIO Multi Function Printer System sold. The initial pledge was 500 trees. The green campaign coincided with Tele Dynamics’ 30th anniversary in Malaysia.
The project is in sync with Toshiba Group’s 1.5 million tree-planting project, a worldwide forest development project to mark the 150th anniversary of Toshiba Group.
This year also marks the International Year of Forests, which is recognised by the United Nations and the Toshiba e-STUDIO’s green campaign supports the 40th World Forestry Day launched by FRIM earlier.

HSBC LAUNCHES GREEN CAMPAIGN TO PROMOTE PAPERLESS TRANSACTION (2009)

What is it?
A campaign to reduce paper usage/transactions
How it works?
Going ‘green’ means that all transactions will be done electronically and all documentation can be recorded online which not only result in a significant reduction of paper but also cost savings for the customers
What else?
HSBC Bank Malaysia will be donating RM10 for every new sign-up of the ‘green’ account and 4.5% of the 1st year premium for each Keyman and General Takaful product signed up by a customer with a ‘green’ account to WWF Malaysia, to assist in the organisation’s efforts and activities in combating Climate Change.
How this helps?
This can help to decrease deforestation and mitigate climate change. Simply put, reducing the demand for paper can help decrease the incentives for producers to chop down trees

METROJAYA DEPARTMENT STORES LAUNCHES GO GREEN CAMPAIGN (2011)

What is it?
A contest where MetrojayaDepartment Stores will highlight products that are eco-friendly.
How it works?
To participate in the Go Green contest, customers have to purchase items worth up to RM100 or USD$33.00 in any of the seven Metrojaya outlets.
Incentives?
As the prize, Metrojayais giving away a green technology Lithium-lon powered motorbike, sponsored by Eclimo, as a prize for the Go Green contest. Eclimo is a homegrown Malaysian green technology electric vehicle company.

CARREFOUR & UNILEVER LANUCHED GO GREEN CAMPAIGN(2011)

What is it?
Beginning from 20 May 2011 until 2 June 2011, Carrrefour shoppers who spend RM30 and above on Unilever products in a single receipt will be eligible to participate in a simple game to redeem a premium gift and make a “green” pledge.
How it works?
For each gift redemption, Unilever Malaysia will donate RM1.00 to environmental organization Treat Every Environment Special (TrEES). The funding received will assist TrEES in their outreach efforts with the community and provide them with green solutions.

GO GREEN WITH DULUX AND WIN A HONDA CIVIC HYBRID (2010)

What is it?
A nationwide contest to educate consumers to choose ‘green’ paints during their next purchase.
How it works?
Consumers have to purchase a five-litre can of any of Dulux’s eco-friendly paints, on which a sticker is attached with a simple question and contest code. Participants will then need to submit their answer along with the contest code via SMS
The objective?
An initiative to empower consumers to make informed purchases concerning paint with regard to the environment and educate and empower consumers on environmental awareness and sustainability

What are the key issues in environmental sustainability in your country?

Deforestation
Deforestation at the following locations are threatening flora and fauna:
Hulu Terengganu Hydroelectric Project
Kelau Dam
Bukit Cherakah
Ulu Padas
Pulai River
Sungai Mas
Deforestation is taking place for a variety of reasons including:
Housing development
Timber plantations
Oil palm plantations
Roads
Dams
Pollution
Air pollution (fumes, burning of waste)
1997 Southeast Asian haze
2005 Malaysian haze
2006 Southeast Asian haze
The Bukit Merah, Perak, rare-earth mine cleanup
Reclamation
Coastal reclamation is damaging mangroves and turtle nesting sights

What are peoples’ attitudes towards the environment in your country?

Malaysians have a “It doesn’t matter to me” attitude
“Most Malaysians have not quite grasped the relevance of environmental issues and are still plagued by the ‘tidakapa’ (don't care) attitude.”
-Eco Film Festival 2011, YasminRasyid-
“World Environment Day on June 5 passed without any impact on most Malaysians.
Most Malaysians were worried about the power tariff hike or the impending sugarpricehike.”-Ravindran Raman, News Straits Times-
“Malaysians are generally lackadaisical when it comes to environmental issues.”
LaviiniaDhanagunan, News Straits Times-

The Conclusion
Its a trend that is growing by the day among brands and corporation. This can be seen by the amount of money they are spending on their go green campaigns and the prizes they give out.
Among individuals, going green is still of the minorities. However, people do respond to incentives to go green i.e. contest with prizes

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