The Green Story - Indonesia

YCA GO GREEN - Research Finding Prepared by M Rangga WK Bates141 Jakarta -5 th Augustus 2011-

Content
A. Research Method:
Questioner
1 on 1 interview (Indonesian Youth)
1 on 1 interview (Environment NGO)
Q & A On Social Media (Facebook & Twitter)
Company research by online
NGO research by Online
Government research by online
B. Conclusion
Overall conclusion

www.bates141.com A. Research Method

Questioner Questioner distributed to 25 people aged 19 – 27 years old living in Jakarta.

Answer no.1

Answer no.2

Answer no.3

Answer no.4

Answer no.5 In what form have you done it? Reuse product Separate garbage Reduce Plastic Bag (ECO Bag) Using used paper Try to never use bamboo chopstick Paper less Giving a milk pack to the recycle place Using tumbler instead of plastic bottle

Answer no.6

Answer no.7

If you want to participate, what kind of program or campaign that appeals to you? Bike to work Save paper Green roof top Plant a tree No Plastic Bag Gardening Movement Car pool movement Eco program Use mass transportation Answer no.8

1 one 1 interview (Indonesian Youth)

Video Interview Indonesian Youth

Summary of Questioners & Video interview
Most of the respondents feel that there’s problem within their environment
and they see that trash as the main problem which need to be solved
immediately in Jakarta
They see themselves, as individual, actually responsible for this environmental
problem. However, government also expected to play an important role to
solve the issue
Most of the respondents have tried to do something for the environment and
they tend to choose simple and actionable act such as using used paper, bring
tumbler or reduce plastic bag usage
Respondents has low awareness of environmental campaign , however they
actually has high willingness to join if they knew. There are variety of answer
of type of campaign that appeals for them, ranging from gardening to bike to
work.
Respondent has low awareness of what environment NGO’s doing.

1 one 1 interview (Environment NGO)* *By Phone

Name : Abdul Halim Age : 27 years old Occupation: KIARA (environment NGO) researcher Phone number: +62 815 53100 259 Abdul Halim is 27 years old man working as researcher at KIARA (environment NGO). In his perspective, until today his life and his surroundings are not yet environmentally friendly and his concern mainly rely on the water pollution especially polluted river in Jakarta and how Jakarta’s people don’t have the awareness of keeping their river clean. When asked the most responsible party of the water pollution, he said all parties including individual, NGO, private company but most importantly, the government. He sees government should be the leader to drive the change, because at the end, whatever program did by the NGO, private company or individual, government is the one who has the bigger power to drive change in society. For example, government can establish rules that give fine punishment for those who throw away garbage in the river. This kind of rules proved to be effective for disseminating seatbelt usage while driving, so it can be applied in environmental issue as well. He also appreciate the programs did by government such as Rantai Emas (beach rehabilitation) and Proper (program that evaluates private company waste). Besides being researcher in KIARA, in his personal live he tries to protecting the environment by being paperless or if it’s urgent, he will use waste paper. He always interested to participate in environmental campaign, especially is it’s related to water pollution such as stop polluting 13 rivers in Jakarta movement. Environment NGO

Summary of Interview
Water pollution seen as the main environmental issue in Jakarta.
If we see river in Jakarta, trash has become the main problem that
contribute to river’s water pollution.
Even though NGO, private company or individual are trying to
create awareness regarding environmental issue, at the end we
need support from government for the long-term implementation
and to be able to reach society in more broad level.

Q And A Social Media (Facebook & Twitter)

Q : What are the main barriers of implementing green living in Jakarta ? There is no collective consciousness, if only one or two people, it’ll be difficult to make changes Society paradigm Government does not assertive in implementing the urban planning Throwing away rubbish not in the rubbish can Government inconsistency and commitment for the green living itself Selfish culture in society, if there is no direct impact, people just don’t care Twitter

No consciousness from society of the danger and long-term impact of environmental damage There’s no party who consistently facilitate and educate society to care for environment. Throwing away rubbish on trash can is very easy to do, but by seeing other people not doing it, then it becomes a habit. Facebook (Personal) Q (in general) : What are the main barriers of implementing green living in Jakarta?

Facebook (Nature lover organization fan page) All responsible has to be on all of the society, air pollution, maintain city park, clear water are one of the main issue, we need to have more planting movement. City landscaping not well organize by government so its make water absorption is not doing very well one of the big problem that cause floating every where in Jakarta. But this not only government responsibility but also all society. Q (in general) : What are the main barriers of implementing green living in Jakarta? and who resposible for doing that ?

Company Research By Online

Tetrapak Honda Company

Pertamina Unilever Indosat Company

Summary
Most of the company has done environment CSR
Most of it focus on implementing green area, this is due to the fact
that green area in Jakarta is continue to reduce and replaced with
buildings and home
Many company also focus their CSR on education, health and
poverty

NGO’s Research By Online

Summary
There are local and international NGO that do environmental
campaign but many of it has low awareness and did not engage
society
Local NGO in Jakarta also often become watcher of government
policy regarding environmental issue
WWF is one of the most active NGO that promotes environmental
awareness to society

Government Research By Online

Government

Summary
Society has low awareness with environmental campaign did by
government
Government has 2 focus for their campaign, aimed to society
and to business owner/companies
Government try to motivate every district to make a green living
with a competition call “Adipura”, but this program not really bring
impact or proud to society.

www.bates141.com B. Conclusion

Main question
What are peoples’ attitudes towards the environment in your country?
Do they feel that there’s a problem? Are they doing anything to fix it?
What are governments and NGOs doing? What are brands doing?
What are the key issues in environmental sustainability in your country?

Final Conclusion
People are aware that there’s problem with their living environment. For people
living in Jakarta, trash has become the main issue. Key reason that caused this
problem, as found on this research are :
- There’s no collective consciousness within the society to keep the environment
clean. People are throwing away garbage everywhere, on the street, river etc
- Low awareness of the long-term impact and danger of environmental issue
- Government’s inconsistency and low commitment to make a change for a
better environment, for example on how government did not implement proper
city landscape planning (which reduce the green area & create flood)
- Society needs party that continuously facilitate and educate them, continuously
reminds them the importance of keeping their environment clean
People try to do something to contribute for a better environment, with their own
way. They tend to choose simple and actionable act of their day to day activity
such as bring tumbler to reduce plastic bottle or reduce plastic bag usage (so far
it is only make a small effect)

Final Conclusion
Key issue of environmental sustainability mainly seen rely on government's end.
People expect government to be committed and government is the key party for
the long-term implementation of environmental awareness.
NGO, brands, private company has done various campaign related to environment
ranging from green living to water pollution. WWF is one of the NGO that
actively do campaign to society while campaigns done by government still
has low awareness

Thank you

The Green Story - Indonesia

by Bates 141

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