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The Bates 141 interaction team created this deck on Foursquare basics. Check out how brands can create awareness and advocacy and further interact with their fans and opinion leaders.

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  1. 1.
  2. 2. Foursquare 101<br />20 August 2010 <br />Prepared by Interaction Team<br />for Bates141 Singapore Pte Ltd<br />
  3. 3. REPORT CONTENTS<br />Why Foursquare?<br />Experiencing Foursquare<br />Foursquare Specials<br />Leveraging Foursquare<br />Foursquare Case Studies<br />
  4. 4. WHY FOURSQUARE?<br />
  5. 5. Location-based services are growingat aphenomenal rate<br />$512 <br />Million in 2012<br />$96 <br />Million in 2009<br />Source: Forrester Research<br />
  6. 6. 65x more users than last year<br />15,000 new users everyday.Total users: 2.6 M<br />
  7. 7. 40% of users are from outside the US<br />
  8. 8. It is integrated and cross-platform<br />Mobileto replace desktopin 5 years<br />It syncs with the 2 major Social Networking Sites<br />
  10. 10. Experiencing Foursquare<br />Check-in and<br />see friends’<br />locations<br />Collect badges<br />Sync to Twitter<br />Sync to Facebook<br />
  11. 11. Become a mayor<br />Foursquare mayorships are awarded to customers with the most days checked into your venue over the last 60 days.<br />Businesses can provide rewards to those crowned in the specials management section.  Suggestions for "Mayor Specials" -- a free scoop of ice – cream or appetizer or maybe a special discount to the mayors of your locations. <br />
  12. 12. From<br />
  13. 13. To<br /><ul><li>Foursquare is essentially a game and that’s part of the reason why it is so addictive in nature.
  14. 14. It is competitive.
  15. 15. Possibility of receiving rewards and other incentives like badges and exclusive special offers.</li></li></ul><li>Collecting Badges<br />Newbie BadgeSimply check in one time and choose your location.  <br />Swarm BadgeSimply checkin to a location that 50+ other people have already checked into in the last three hours<br />Barista BadgeCheckin at a 5 different location tagged with starbucks<br />Gym Rat BadgeCheckin to a gym 10 times in 30 days<br />Louis VuittonInsider BadgeCheckin to Louis Vuitton London three times<br />Top Chef BadgeCheckin at Zagat rated food spots<br />
  16. 16. Greater interaction with users<br /> Foursquare users are 38% more likely to be asked for their opinion on products<br />
  18. 18. New ways of rewarding brand loyals<br />Mayor Specials – Reward most loyal customer<br />Wildcard Specials – Rewards upon satisfying a special condition<br />Frequency – Based Specials- Rewards based on a set frequency of Check in at a specific location<br />Check - in offers – Unlocked when user checks-in at a specific venue<br />
  19. 19. Leveraging foursquare<br />
  20. 20. A strategic way to drive community from awareness to action<br />1 Strategize 2 Build 3 Incentivize 4 Socialize <br />Match Foursquare’s functionality with your objective: Increased visibility among early adopters, sales leads, more foot traffic, etc <br />Search for your venue on Claim your property. Not listed? Add it so users can find you in the neighborhood.<br />Reward loyal users, get new customers. Foursquare’s special offers practically pull people off the street and into your business.<br />Foursquare starts on mobile but can flow onto brand websites, in-store promotions, and other social web sites.<br />Source: Thomas Crampton<br />
  21. 21. Foursquare Case studies<br />
  22. 22. AJ Bombers<br />AJ Bombers, a burger joint, makes use of Foursquare to draw offline traffic to their restaurant.<br />A Swarm badge for every people who come to the event manage to drive 100 pre-sign ups. <br />
  23. 23. Starbucks<br /><ul><li>Starbucks rewards frequent customers with the Barista badge.
  24. 24. Second incentive: mayors of individual Starbucks stores can unlock the Mayor Offer and enjoy $1 discount on a Frappucino.</li></li></ul><li>Pepsi<br />The leaderboard<br />Pepsi collaborates with Foursquare for charity.<br />The greater number of check-ins at the NYC leaderboard, the greater the amount of donations for a youth related cause.<br />
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