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Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
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Facebook101

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  • 1. 101 October 2010 Prepared by Interaction Team Bates 141 Singapore Pte Ltd
  • 2. Agenda Who doesn’t know about Facebook? The Rise of Facebook Mobile Facebook for Your Brands Facebook New Features KPI and ROI Facebook Case Studies Facebook Tasks
  • 3. Worldwide How many people are on  Facebook now?
  • 4. Singapore How many people are on  Facebook now?
  • 5. Ages 18‐44: Most Active Users  on Facebook Source: checkfacebook.com / 2010
  • 6. More than 10 mil people click      like on Facebook pages  everyday 
  • 7. 3 bil people click    like everyday
  • 8. Facebook Tools Pages – Fans base. Apps – Chat, quiz, games and mobile apps. Share – Integrate brand’s Facebook presence to other  social platforms. – E.g. Facebook Connect: an open identifier  which allows users to login (to shop,  comment and browse) to other respective  websites with their Facebook profiles. Social Ads – Banner advertising on the right side of your  profile which can target audiences based on  their demographic profiles such as age,  gender, relationship, interest and location. 
  • 9. Facebook Strategy No. 1 7 simple waystoengage.
  • 10. 1. Engage.  Start a campaign or activity with an  objective. It’ll make your life easier when  you set the KPI for your brand.
  • 11. 2. Engage.  Give people something to do.
  • 12. 3. Engage.  Encourage people to take photos or  videos from the events and upload it to  the page. 
  • 13. 4. Engage.  Apart from related questions, ask random questions.  (Show that we care about their lives outside Facebook and our brand.) E.g. How’s your weekend? Related questions vs.                Random questions
  • 14. 5. Engage  The 1% Whether they are negative or positive,  talk to them. From official to casual tone  of voice. Be a friend. Peer‐to‐peer voice Brand voice
  • 15. 6. Engage.  Tell people that you exist Create ads. Redirect traffic from other related  groups (service related, non‐profit,  etc).
  • 16. 7. Engage.  Create avenues for your audience to  connect to you Add a like button Enable Facebook connect “Find us on Facebook” Enable activity feed plugins on  your website or blog.
  • 17. Facebook Strategy No. 2 DRIVE  ACTION
  • 18. 1. Provide coupons  to track  2. Host contests or  co‐creation  purchases. contests.
  • 19. Facebook Places The things that Foursquare cannot do but Facebook Places can do: Tag the friends you’re with so  they can be part of your  update.
  • 20. So, do you  think  will die?
  • 21. The Social Network
  • 22. First thing first. Ask your client the following: 1. Why do they want to do on Facebook?  2. What do they want to achieve?
  • 23. Measuring Success Reach: – Number of fans and advocates. – Number of mentions. Engagement: – Participation in the discussions, posts and  content. Action: – Numbers of downloads of contest entries,  coupons and apps (mobile app and Facebook app). – Web traffic driven. Traffic to sales.
  • 24. IKEA To get people talking about the launch of a new store  in Malmo (Sweden) and  spread the news to their online network. IKEA utilized  the existing features that users were familiar with, which are tagging  and sharing. Over a two‐week period, showroom images were uploaded to his  Facebook photo album. The first person to tag an object got to take it home.
  • 25. Breast Cancer Awareness What colour is your bra?  Female members of the site changing their Facebook status to the colors of the  bras they're currently wearing. I like it on the… Facebook statuses like ‐"I like it on the floor", "I like it on the kitchen floor", "I like  it on the dining table“ etc. about the locations where women place their handbags  or purse.
  • 26. Start here Watch “The Social Network” Find out more about your brands on search engine (Facebook, twitter, Google  and Social Mention) – What shows up in the top 10 result? – What do they say? Positive or negative? Keep yourself updated: – Read Mashable EVERY DAY – Allfacebook.com (The Unofficial Facebook Resource) – Insidefacebook.com (Tracking Facebook and the Facebook Platform for Marketers) – Checkfacebook.com (Facebook penetration across the globe) – Facebook.com/nonprofits Outcome – Come out with 1 idea of using Facebookelement(s)  to solve client’s problem. 
  • 27. Like

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