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Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
Bates Young Change Agents Launch
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Bates Young Change Agents Launch

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Transcript

  • 1.  
  • 2. Hello and Congratulations
  • 3. A career development initiative to recognize and reward our young and most promising Change Agents.
  • 4.
    • “ Young” - 30 and under
    • Digital savvy
    • Curious, Provocative, Youthful and Family
  • 5.
    • First YCA program in 2008.
    • Recognized at global WPP Atticus awards on our thought leadership paper on Asian youths attitudes towards co-creation.
  • 6. Why should you care
    • Rare opportunity to:
      • Showcase your talent
      • Be mentored by David, Des, Dheeraj, Sonal and MDs
      • Be part of a network-wide initiative to develop award-worthy case study, thought leadership and new business.
  • 7. Your Mission
  • 8. The Chairman’s Green Award
  • 9.
    • Sustainability is no longer a corporate buzzword equating to “doing good”, but a boardroom issue that affects business value.
    • USD5000 to the office with the best program for cutting consumption.
    • Together we will develop a regional framework. Then each of you will develop and lead local programs based on a common thinking.
  • 10. Your first assignment
    • Desktop research. Look for local published articles, reports, university/think tank research, etc.
    • To find out:
      • What are peoples’ attitudes towards the environment in your country? Do they feel that there’s a problem? Are they doing anything to fix it?
      • What are governments and NGOs doing? What are brands doing?
      • What are the key issues in environmental sustainability in your country?
    • Deadline: August 5 (Close of business)
    • Following your research, we will formulate hypotheses and then test them out.
  • 11. Game plan
    • Now to August:
      • Interrogate the context
      • Develop strategy and big idea
    • September:
      • Develop local programs
    • September-January:
      • Launch and execute
    • February:
      • Submit case study for Chairman’s award
  • 12. How this will work
    • Spend half day every Friday on the assignment.
    • Fuel conversations
      • Everyone must have a Twitter account and tweet and re-tweet constantly. Use hashtags #ycagogreen
      • Upload insights onto blog using video, instagram/regular photos, etc.
      • Start conversations on blog via comments, polls, etc.
  • 13.
    • Follow our blog – batesyca.tumblr.com
    • Follow our Twitter @tedbates
    • Follow your fellow YCAs
    • Start conversations
    Next steps
  • 14. Questions?
  • 15. Thank you. Now go change the world!
  • 16.  

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