Many trends reports for 2010 are filled with recessionary overtones and references to the new “thrift economy”, “frugality”, and “business unusual”.
At The Change Agency, we like to look at things differently,” said Frederique Covington, Regional Executive Planning Director, Bates 141.
According to the report, in the streets of Asia, the key operating word for 2010 is “bullishness” – Asian countries have come out of the global recession faster and stronger than anyone would have expected.
Growth in Asia is evident, but how and where, will change come from in 2010? The report highlights ten key changes in different Asian countries that reveal profound shifts in consumer values ranging from quality of life awareness to greater need for social collaboration and national unity.