Introduction to social media for nonprofits


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Presentation to Northern Sydney HACC Regional Forum

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Introduction to social media for nonprofits

  1. 1. Northern Sydney HACC Regional ForumIntroduction to Social MediaPO Box 63 Emu Plains 2750Ph: 4721 1866Email: @tricommunityFacebook:
  2. 2. What is Social Media?Social media: online tools to help you tellstories and connect with others.
  3. 3. We are Storytellers& Relationships BuildersSocial media is a digital extensionof what we already do well:grassroots networking
  4. 4. Take Time to PlanYour Social Media content should reflect your Vision and Mission•Why?•What are we trying to achieve?•Who are we trying to reach?•Where are they?•What are the best tools?•How do we go about it?
  5. 5. Planning ToolsSocial Media Strategy Plan Template developed by Beth Kanter Media Strategy Workbook – MarketingSavant Social Media Plan – EDA Consulting Nonprofit Social Media Decision Guide – Idealware
  6. 6. Growth Takes Time•Don’t expect instant results•Think long term•Stick with it..and LISTEN alongthe way…
  7. 7. Listen•Learn from others•Listen to:Your communityYour peers•It’s NOT about Technology – it’sabout PEOPLE•It’s not about you – it’s aboutpeople’s relationships with you
  8. 8. Listening ToolsTwitter:Follow hashtags:#npau#nonprofit#nptechGoogle AlertsEmail updates of the latest relevant Google search results based on your choice ofquery or topic:’s mentioning you (or someone else) online?Social Mention:
  9. 9. Manage•Social Media Policies•Staff Involvement•Editorial Calendar•Specific tools to monitor andmanage individual Social Mediaaccounts•Promote your Social Mediaaccounts everywhere!
  10. 10. Managing ToolsSocial Media Policies:TRI Social Media / ICT Policies Media Policy Guide – Youth Action NSW Calendars:Editorial Calendar Spreadsheet – Top Nonprofits Social Media Publishing Schedule – HubSpot
  11. 11. Measure• Experiment, learn, act• Monitor mentions• Analytics• Numbers are good…but they’renot everything
  12. 12. Be Human, Be Useful, Have FUN!•Speak with your own voice•Share (Give up control)•Engage•Acknowledge•Make mistakes
  13. 13. Twitter –• Tweets: post up to 140characters per Tweet• Following & followers• Twitter user namespreceded with @• Hashtags: searchabletag, topic, keywordpreceded with #• The 80/20 rule• Can get overwhelming:tools available toorganise the chaos
  14. 14. RT (Re-tweet): The Twitter RippleEffect
  15. 15. What’s Twitter useful for?•Create a network of supporters•Get feedback•Share information•Learn new information•Keep up with topics as they happen•Campaigns and advocacy
  16. 16. Twitter ResourcesGeneral:Twitter Cheat Sheet: Twitter Lists Management:Hootsuite: by far the best http://www.hootsuite.comTwitter Analytics:Tweetreach: how far did your Tweet travel?
  17. 17. Facebook –• Facebook Pages• Applications fornonprofits eg Causes appenables organisations toraise funds• Set up public or privategroups• Organise and promoteevents
  18. 18. What’s Facebook useful for?•Create a network of champions•Engage with your audience•Get feedback•Promote your organisation•Tell your stories: photos and videos•Campaigns and advocacy
  19. 19. Facebook ResourcesGeneral:Facebook Pages And Facebook Groups – The Ultimate Nonprofit Cheat Sheet Guide for Nonprofits Stronger Voice for Greater Western Sydney Facebook Page Guidelines Analytics:Facebook Insights
  20. 20. Tooting our own horn in shameless self-promotion…TRI IT is Let’s Get Social Month!- Introduction to Social Media- Facebook Pages for your Organisation- Introduction to Twitter- Connect with your community: blogs- Social Media planning & policy creation- iPhone, iPad, iPerplexed!- Effective Surveys using Survey Monkey- Introduction to Cloud services