Introduction to social media for nonprofits

331
-1

Published on

Presentation to Northern Sydney HACC Regional Forum

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
331
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Introduction to social media for nonprofits

  1. 1. Northern Sydney HACC Regional ForumIntroduction to Social MediaPO Box 63 Emu Plains 2750Ph: 4721 1866Email: tri@tricomm.org.auWeb: www.tricomm.org.auTwitter: @tricommunityFacebook: www.facebook.com/sv4GWSPinterest: pinterest.com/tricommunityLinkedIn: www.linkedin.com/company/tri-community-exchange-inc
  2. 2. What is Social Media?Social media: online tools to help you tellstories and connect with others.
  3. 3. We are Storytellers& Relationships BuildersSocial media is a digital extensionof what we already do well:grassroots networking
  4. 4. Take Time to PlanYour Social Media content should reflect your Vision and Mission•Why?•What are we trying to achieve?•Who are we trying to reach?•Where are they?•What are the best tools?•How do we go about it?
  5. 5. Planning ToolsSocial Media Strategy Plan Template developed by Beth Kanterhttp://friending-finish-line.wikispaces.com/file/view/Social+Media+Strategy+TemplSocial Media Strategy Workbook – MarketingSavanthttp://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20WOrganisation Social Media Plan – EDA Consultinghttp://www.svpbouldercounty.org/files/XYZ%20Social%20Media%20Plan.pdfThe Nonprofit Social Media Decision Guide – Idealwarehttp://www.idealware.org/reports/nonprofit-social-media-decision-guide
  6. 6. Growth Takes Time•Don’t expect instant results•Think long term•Stick with it..and LISTEN alongthe way…
  7. 7. Listen•Learn from others•Listen to:Your communityYour peers•It’s NOT about Technology – it’sabout PEOPLE•It’s not about you – it’s aboutpeople’s relationships with you
  8. 8. Listening ToolsTwitter:Follow hashtags:#npau#nonprofit#nptechGoogle AlertsEmail updates of the latest relevant Google search results based on your choice ofquery or topic: http://google.com/alertsWho’s mentioning you (or someone else) online?Social Mention: http://socialmention.com/Topsy: http://topsy.com/
  9. 9. Manage•Social Media Policies•Staff Involvement•Editorial Calendar•Specific tools to monitor andmanage individual Social Mediaaccounts•Promote your Social Mediaaccounts everywhere!
  10. 10. Managing ToolsSocial Media Policies:TRI Social Media / ICT Policieshttp://www.communitynet.tricomm.org.au/index.php/resources/tri-policies-a-procedures/cSocial Media Policy Guide – Youth Action NSWhttp://youthaction.org.au/youthwork/model/social-media-policy-guide/Editorial Calendars:Editorial Calendar Spreadsheet – Top Nonprofitshttp://topnonprofits.com/free-editorial-calendar-campaign-planning-documents/The Social Media Publishing Schedule – HubSpothttp://offers.hubspot.com/social-media-publishing-template
  11. 11. Measure• Experiment, learn, act• Monitor mentions• Analytics• Numbers are good…but they’renot everything
  12. 12. Be Human, Be Useful, Have FUN!•Speak with your own voice•Share (Give up control)•Engage•Acknowledge•Make mistakes
  13. 13. Twitter – twitter.com• Tweets: post up to 140characters per Tweet• Following & followers• Twitter user namespreceded with @• Hashtags: searchabletag, topic, keywordpreceded with #• The 80/20 rule• Can get overwhelming:tools available toorganise the chaos
  14. 14. RT (Re-tweet): The Twitter RippleEffect
  15. 15. What’s Twitter useful for?•Create a network of supporters•Get feedback•Share information•Learn new information•Keep up with topics as they happen•Campaigns and advocacy
  16. 16. Twitter ResourcesGeneral:Twitter Cheat Sheet:http://edudemic.com/2013/04/a-useful-twitter-cheat-sheet/Creating Twitter Listshttp://mashable.com/2009/11/02/twitter-lists-guide/Twitter Management:Hootsuite: by far the best http://www.hootsuite.comTwitter Analytics:Tweetreach: how far did your Tweet travel? http://tweetreach.com/Tweetstats: http://www.tweetstats.com/
  17. 17. Facebook – facebook.com• Facebook Pages• Applications fornonprofits eg Causes appenables organisations toraise funds• Set up public or privategroups• Organise and promoteevents
  18. 18. What’s Facebook useful for?•Create a network of champions•Engage with your audience•Get feedback•Promote your organisation•Tell your stories: photos and videos•Campaigns and advocacy
  19. 19. Facebook ResourcesGeneral:Facebook Pages And Facebook Groups – The Ultimate Nonprofit Cheat Sheethttp://www.johnhaydon.com/2010/02/facebook-pages-facebook-groups-ultimate-cheat-sheet/Facebook Guide for Nonprofitshttp://venturebeat.com/2013/03/20/facebook-nonprofits/A Stronger Voice for Greater Western Sydney Facebook Page Guidelineshttp://www.communitynet.tricomm.org.au/index.php/it-resources/ict-resources/doc_download/433-a-stronger-voice-for-greater-western-sydney-facebook-page-guidelinesFacebook Analytics:Facebook Insights
  20. 20. Tooting our own horn in shameless self-promotion…TRI IT Trainingwww.tricomm.org.auMay is Let’s Get Social Month!- Introduction to Social Media- Facebook Pages for your Organisation- Introduction to Twitter- Connect with your community: blogs- Social Media planning & policy creation- iPhone, iPad, iPerplexed!- Effective Surveys using Survey Monkey- Introduction to Cloud services

×