How effective is the combination of your main product and ancillary texts?
Both texts use: Low key chiaroscuro lighting (we chose to do this because it reflects the thriller genre and it creates a sense of mystery) Production company logo we included this as a continuity device Images for example the iconic image of the front door is used in both texts. The door is iconic because it represents a barrier between the unknown against the innocence of the house and all it encapsulates inside. Copy we used the same font/colour/effects in both texts to anchor the continuity of our release campaign How we made the poster and film consistent
How we made the poster and film consistent Logo – production company logo lighting Copy – location/size Main image- iconic important image
How we constructed the media pack It was hard to keep consistency throughout all three products because the review page, would not be written by the production company, JBH Productions . However, the production company would release a media pack containing essential details (synopsis, credits, release date, quotes from director and main actors) along with stills from the film. This would then be used by the reviewer to write an article that the production company has controlled to some extent.
Examples of the media pack in action Images from media pack Information from media pack
It was hard to keep consistency throughout all three products because the review page, like existing reviews in magazines, are not written by the production company. The production company release a media pack containing key details and stills from the film. This is then used by the reviewer to write an article. Unfortunately we were unable to send information packs off to the reviewers, but we did conduct viewings of our product from which we were able to include real quotations and comments in our own review.
Within the short film and the poster we have included the production logo. We did this because is brought more audience awareness to the production company and increased the publicity for the production company. Overall, we feel that all three products that we have made would be part of a successful release campaign. Each represent our product positively. They would guarantee a profitable release.