Part Three And Four EvaluationPresentation Transcript
Audience Feedback Audience feedback allows us to edit and adjust our text to gain the best possible outcome. We have used a variety of different methods of research including; focus groups, questionnaires and screenings. We also considered whether we wanted to generate Qualitative or Quantitative data…
Strengths of Qualitative Data Weaknesses of Qualitative Data Strengths of Quantitative Data Weaknesses of Quantitative
Undertaken by observation
Researcher can explore in more depth
Participants can give rich and in depth information
Its hard to achieve objectivity from it
It is difficult to analyse the data
It doesn’t generalise and target the whole population so only zones in on one person
Participants can give informed consent
The data can be put into graphs and easily analysed
It can easily be replicated
It is quick, easy and cheap
You can collect a lot of data
Participants could lie
Different answers could be given on different days
It could possibly lead to a poor response rate; if sent in post for example
You don’t discover how a person would be behave themselves, only their attitude towards the subject
Considerations when designing a questionnaire
Informed consent is indirectly given out as the participant is able to see the questions.
The data Is easy and efficient to analyse
It is a reliable method as it could easily be replicated
It is quick, easy and cheap
You’re able to get big amounts of data
Participants could lie
Data could be lost if the questions are closed
Different answers could be given on a different day
People might not respond if sent in the post
You only get answers that give across peoples attitudes and not how they would behave.
Audience Feedback The Questionnaire The questions consisted of media language as we wanted technical feedback. We used open and closed questions in the hope of gathering qualitative and quantitative data.
Was the plot stereotypical of the thriller genre?
Did the plot offer common conventions of a psychological thriller?
Did the continuity editing run in a linear fashion?
What did you think of the camera angles?
Do you think the diegetic sound, sounded realistic?
Where do you think we could have added some non-diegetic sound, if any?
Which was the most convincing part?
Without knowing the genre of the film before hand, would you have known it from the screening?
What did you think of the location?
Did you think the opening was effective?
Did you think the ending was effective?
Example completed questionnaires
Quantitative Data Our quantitative data suggested that we hit our target in achieve our brief. However, we could improve on the editing by sharpening up some of our match cuts.
Qualitative Data Our qualitative data was in general positive and we found that the audience noticed deliberate features we included. However, some of the participates had opposite views (Q4 above) it creates uncertainty in making improvements to our texts. Q7. which was the most convincing part of the film ? “… all the indoor shots..” “… when she was cooking and looked over shoulder..” “… the outside shot of the man’s feet walking up pathway…” Q4. What do you think of the camera angles? “… interesting because they were unconventional..” “… interesting because it created suspense..” “… they were conventional…”
Audience Feedback Participants were selected from an A2 Media group. We decided on this sample so we could use their expertise to gather technical feedback. The screening took place on a large projector screen in the media studies room which is blacked out to prevent any light ruining the viewing and there was also professional speakers and an amplifier set up to increase the validity of our research. Focus group
Focus group feedback “ The bedroom scene could have been lighter” “ The ending could have been less obvious” “ The sound was good and effective” “ Could have had a longer shot on the actresses cup of tea” “ I thought the mobile phones vibrations sounded good” “ The extreme close-up of the girl climbing up the ladder was good and effective”
What we have learnt Our audience feedback provided us with a good understanding of our production. However we were faced with some limitations…
Next time we would use a greater range of age groups when it comes to questionnaires and focus groups.
Next time we would have used a one to one interview technique in order to gather more qualitative data.
Next time we would have two types of people, media students and non media students, rather than just media students.
Next time we would make them do the questionnaire on their own rather than with people doing it next one another. To try and prevent plagiarism.
Next time we would try and find out more about their behaviour and not just attitudes.
Using media technologies in the construction and research, planning and evaluation stages The Blog We used a blog in order to continuously evaluate the progress of our project.
We used the internet for various things, such as: `
Finding images to use, i.e. film poster
We researched film reviews on the internet
We searched for films of the same genre
Our blog is online
We found other short thriller films online
To film the film we used the following equipment:
The digital camera We used the digital camera to take the still image for our poster and to load images up for our research and planning section
Image editing -Photoshop In our poster we used the paint brush tool to refine edges of text and make them stand out. We used the picture cropping tool to adjust the size of the picture to how we wanted it. The shape tools enabled us to create production company logos. We used the blur tool to blend in images.
Video Editing Transition button This allows us to add effects from one shot to another Audio button This allowed us to crop and trim audio clips Time line This was used to organise our visual footage Time line This was used to organise our audio footage Import button This was used to transfer footage from the camera to the Mac The filming footage This was used as an organisation for a footage Audio button This was used to add in audio to our film Font button This was used to add in credit to our film
Blog Slide share Slideshare is a programme that enables you to upload and share your PowerPoint presentations, word documents and PDF portfolios. We used this to upload our presentations onto our blog, for others to see. It’s easy and efficient to update and helped us to consistently evaluate our work. Our blog allowed all three members of our group to access our work online with the need of only a password and username. Our blog allows feedback, for example the poll feature at the top of our blog. This enables people to rate our production.
Advanced vs. Foundation Portfolios
H ow have our skills developed?
Two members of our production company have not worked in film before. Therefore we had lots to learn. For example, the effects lighting can have upon a film and the difficulties of lighting. We learnt how to compose various shots and what they can connote about the character, for example a low angle shot can make a person look superior and powerful. We learnt the importance of a schedule and how vital it is to stick to it in order to meet deadlines.
We learnt the fundamental skills of film editing, including: re-sequencing, importing, editing audio, adding transitions and titles and creating continuity.
W hat have we become better at?
Bearing in mind that two out of three of us made print work last year. It has become clear to us that our work has developed much more sophistication. We have become more confident in using and exploring Photoshop which has enabled us to become more advanced in using the different tools within it. The third member of the group whom made film last year, has developed her skills in editing and has in depth explored the range of shots that can be used.